Sales Performance Tips - Research Paper Example

It is one of the beautiful shopping malls in the gulf region. Dalal Complex is a seventeen floored building consisting of several retail shops, brands, a cinema complex, and restaurants. Skinfood will be situated on the first floor of the building. The entire shopping mall has abundant places for parking with a capacity of about 500 vehicles and has also an astounding view. Furthermore, the shopping complex is also equipped with modern technologies, music systems, and strong security facilities (Dalal Complex, “About Dalal Complex”). Products. The business will provide several skincare and cosmetic products such as makeup, cleanser, mask, and healthcare products among others.

These products are made from natural food ingredients and developed in their real form as product elements that comprise fruits, vegetables, and other food components (Skinfood, “Products”). MARKET PROSPECT The international skincare industry has increased considerably in recent years, recording about 4% growth in the year 2009. In United Arab Emirates (UAE), the market of skincare and cosmetics products has continued to demonstrate strong dynamism, having robust growth in sales. The most important product categories in the skincare and cosmetics market are color products, hair care products, fragrances, and skincare products (AME Info, “UAE Market For Skincare Products Expected To Be Worth Dhs540.

3m In 2015”). Globally, customers had spent about US$2 billion in a week on skincare products in 2011. This market is characterized by the invention, personalization, and segmentation. From 2005 to 2010, the market value of the skincare industry in the Middle East and Africa increased from US$1.4 billion to US$2.4 billion, indicating a Compound Annual Growth Rate (CAGR) of about 12% (AME Info, “UAE Market For Skincare Products Expected To Be Worth Dhs540.3m In 2015”). In Gulf Co-operation Council (GCC), the skincare industry had been demarcated to become doubled from 2005 to 2010.

According to the research of Euromonitor, the market of skincare products will demonstrate steady growth, where facial care products will hold the biggest market segment. The findings suggest that the skincare market is expected to increase at a CAGR of 5%. This growth is determined by the sustained progress of the UAE on the monetary front. Besides, a growing number of populations are also found to pay more concentration on taking care of health.