Use of Cafe in the College of Business - Term Paper Example

 Use of Cafe in the College of Business INTRODUCTION This report involves a survey done to gather information on the feasibility of starting a café in the college of business. The survey was aimed to get the patronage of the college of technology students about college of business as the location of the café, the payment method, the products and prices. The survey was conducted on February 2013 by use of questionnaire as data collection method. The sample size surveyed was a total of two hundred and twenty five potential customers. The total respondents of the survey were two hundred and twenty five people. Among the respondents were sixty nine staff members and one hundred and fifty six students. Among the students, 15 are freshman, 25 are sophomore, 43 are Junior, 64 are Senior and 6 are Graduate Students. From the analysis above, we noted that the largest population of the college of technology is dominated by senior students. From the data obtained we can know the group of students and staff that uses the café and this will help in deciding on amount of food staff to prepare and time. USE OF CAFE IN THE COLLEGE OF BUSINESS From the survey we found that seventy one of the two hundred and twenty five respondents currently use the Executive Express Café in the College of Business. Among those who currently use the café in the college of business, twenty two are staff members and forty nine are students. On how often do respondents who visit the café in the school of business, 57 respondents do use the café 1-2 times a week, 11 uses the café 3-4 times a week and only three use it a week. This is represented below. On analysis of the purchases made by the respondents, 35 do purchase pizza, 10 purchase Chips, 14purchease Muffins/Bagels, 17 purchase Salad Sandwiches, 18 purchase Cookies/Treat Bars, 12 purchase Yogurt/Pudding, 16 purchase Fruit Cups, 42 purchase Coffee/Specialty Drink and 29 purchase Bottled Drinks/Soda. From this data the most purchased is Coffee/Specialty Drink. The table below shows a breakdown of these results. product Number of people Pizza 35 chips 10 Muffins/bagels 10 salad 14 sandwich 17 Cookies/treat bars 18 Yoghurt/pudding 12 Fruit cups 16 Coffee/specialty drink 42 Bottled soda 29 Conclusions about Current Usage In conclusion we noted that about 32 percent of the college of technology faculty and staff do currently use the café in the college of business. These results give us an approximate of 480 people from college of technology who currently use the café in college of business. Concerning the data collected to determine how often people of college of technology do use the café in the college of business, I do conclude that most people visit the café twice a week. In detail it is 80 percent of those people who use the café in college of business using it 1-2 times a week, 15 percent 3-4 times a week and 4 percent use it 5 and more times a week. Basing on exact estimates, of the approximate 1220 people from college of technology using the café currently in college of business approximately 976 use it 1-2 times a week, about 183 use it 3-4 times a week and approximate of 51 people use it 5 and more times a week. This information help in decision making in that it gives the managers the rate of demand in which the café services is required in the college of technology. The number of people using the café from college of technology are fixed customers on the lower limit and taking the café services closer indicate that more people are likely to use it. Based on obtained data the most popular product is coffee/specialty drink and the least popular product is chips. This information is useful in the decision making because the supply of is products is taken into consideration. If here is enough supply of most popular product or even in excess it is most probable to start a new café in the college of technology to sell more since the consumers are readily available. INTERESTED IN USING A CAFÉ IF IT WAS LOCATED THE COLLEGE OF TECHNOLOGY If the café was located in the college of technology, 183 of the 225 respondents from college of technology would be using the café. This translates to 81 percent of the people who would use the café. Among these people 63 are staff members and 120 are students. How often will people of college of technology use café if it was in their college? 41 percent would use it 1-2 times a week, 33 percent would use it 3-4 times a week and 9 percent use it 5 and more times a week. In comparing this information with the one when café is located in college of business we can see that there is increase in number of users from college of technology if café is located in their college. Conclusions about Demand In conclusion from the data obtained it is clear that about 34 percent of the faculty/staff from the college of technology would use the café if it is in the college of technology. The total number of people from college of technology who would frequent the café is approximately 1215 people. In the breakdown of how often would college of technology people frequent a Café in their college? Results indicate approximately 615 people would use it 1-2 times per week, 495 people 3-4 times and 135 people 5 or more times a week? This summary helps the managers to determine the degree of demand of café services in the college of technology. The results show that there is a high demand of the services in the college of technology. I do recommend that the café services be provided in the college of technology since the percentage of people in demand of the services is high. Summary of Results about Desired Products & Services Of the 183 respondents who are ready to use the café in the college of technology 72 of them prefer visiting from 8-10, 104 prefer 10-12, 106 can visit between 12-2, 61 between 2 - 4, and 48 after 4. In terms of products of preference, Coffee/specialty drink is the most popular while yoghurt/pudding is the least popular. The credit way of payment is preferred by 132 respondents, 39 prefer cash method and 12 are comfortable with both. Table representing preference of time TIME NUMBER OF PEOPLE WHO CAN USE THE CAFE 8:00am-10:00am 72 10:00am-12:00pm 104 12:00pm-2:00pm 106 2;00pm-4:00pm 61 After 4:00pm 48 The most preferred time is 12:00pm-2:00pm. Table representing product preference product Number of people Pizza 98 chips 79 Muffins/bagels 95 salad 76 sandwich 113 Cookies/treat bars 76 Yoghurt/pudding 63 Fruit cups 70 Coffee/specialty drink 121 Bottled soda 116 The pie chart gives the conclusion of preferred method of payment Conclusions about Desired Products & Services In conclusion the most popular time of visit by many people from the college of technology is 12:00pm – 2:00 pm while the least popular time is after 4:00 pm. The most preferred product is sandwich and the least popular is yoghurt/pudding. Most people prefer to pay using credit mode of payment. In conclusion I do recommend that the managers should offer the services in the college of technology and produce sandwich in most cases and should open the café from 8:00 am to 4:00 pm. . Read More