Strategic Management: An Integrated Approach - Case Study Example

Right from the onset of its establishment, Federal Express has used a model that is based and focuses on value preposition, which falls under market segmentation strategy as outlined in the Porter’s generic strategies (Quick MBA, 2013). This is specifically taken from the fact that the company is restricted to small package express delivery only. The company has also structured its business model to be a front runner when it comes to the prompt delivery of same-day or over-night packages. This was started when the company began using cargo shippers instead of passenger shippers to ensure that the nighttime services offered by the cargo shippers coincided with later afternoon pick-ups and next-time deliveries (Hill, 2011), which were actually the choice of customers. Again, Federal Express took much responsibility of the services it offered to customers and this has remained till date. This is done by ensuring that even in the case of door-to-door deliveries the company uses its internal delivery agents instead of relying on external third party companies. With this, customers are assured to guaranteed delivery and are well informed of whom to go to when the need arises.     

Unlike Apple, there is total absence of software manufacturing. With this, there is a belief in the need to specialize in one area only so that with the provision of quality products, costs can be increased to meet expected revenue targets.