Strategic Plan and Power Point (Community Coffee) - Research Paper Example

If the way we make the products will be unique, then it is likely to establish a presence in this competitive market. The next tactic will be making the products adopt to the market by ensuring we put into consideration the rules that exist in our area of operation. From this, we will position our brands in such a manner that they can be explained as one big idea, hence leaving an impact to the mind of the consumers (Nieuwenhuizen, 2007). The final steps will be the maintenance of the brand by making sure the consumers never lose interest in it.

The second objective in place is to make community coffee go national in the shortest period possible. This might seem as a drawback since it will stress financially, but it is a tactic of its own, and might prove to be rather successful. However, before the business evolves to be national, we must first ensure that a good reputation has been built in the present area of operation. This will make it easier to capture the market as the business will have its own personality established. The third objective is dynamic modes of service provision, depending on the area of operation.

In areas that the customer is rather busy and have less time, community coffee will adopt on-the-go service provision, while a slower pace for the rural coffee shops that require a friendlier and slower pace for everyone there is community (Nieuwenhuizen, 2007). The first marketing method is through the media. This involves both television and print media such as daily and weekly newspapers. Although they may be old school methods, they are the most widely used and the most effective tool. On the television, an advertisement that portray the new range of products, and dynamic modes of operation.

The second method will be through the use of websites such as those of social media. This is because they are the most accessed websites by both teenagers and adults. An