New Trends in Hostel Room Service - Research Paper Example

Dessert Café Table of Contents Sl. No. Contents Page No Introduction 02 – 04 2 Analysis of the Focus Question 05 – 07 3 Analysis of the Focus Question 2 08 – 09 4 Analysis of the Focus Question 3 10 – 11 Introduction: Food is no more a basic amenity and has developed into something much more. The present day finds food to not only fulfill hunger needs but also to be a very competitive field in terms of market and entertainment. Dessert has now become a very important part of the daily meal. Although most restaurants offer dessert delicacies, there are restaurants that specialize only in desserts. Such dessert café’s are growing in number and have become really prominent in the lives of the common man. Australia is one of the countries where food innovations have taken a rapid ascent. There are a lot of dessert cafes in Australia and these cafes offer some of the world’s greatest dessert items. The demand for dessert products is seen not only in sweet toothed customers but also others who occasionally opt for something sweet after their meals. The curiosity of trying something new along with the need for sweet food items pushes the people to want to taste the innovative products produced in these cafes. They are incredibly a feast to the eyes and taste even better than they look. Possessing this kind of a combination of looks and taste, such a thing is difficult to be resisted. Sweet items like chocolate and ice-cream are said to change the moods of a human, that is, turn an upset person into a happy go lucky. Desserts have an ability to console the souls of people through their sense of taste. So when these items are consumed when a person is in a really good mood, then there is no doubt that he would experience heaven right here on earth. Although a lot of eating healthy trends have arisen, desserts have not lost their prominence in the lifestyle of people. When such trends arise, desserts undergo more innovation and integrate more nutrients that make it healthier. Even people who are health-conscious and those who go to gym prefer desserts once in a while if not frequently. Desserts have special powers in them that make customers stick to them and the people just cannot seem to get enough. This helplessness to resist dessert items of the people is exploited by dessert cafes in Australia such as Chocolate By The Bald Man, Spats and Capers. Chocolate which is an all time favorite of children would definitely lure in all the small chocolate lovers right through the doors of this café. Chocolate is also an element that remains best loved among most grown ups. With their preference to chocolate backed with the novelty of the products offered, the people are sure to treat themselves to the delicious desserts offered in this café. The cravings would overcome the will power of people, though they would want to opt for healthier food and lessen the sugar content in their daily food intake, these cravings would just not let them escape. Casa Del Gelato is an ice-cream boutique in Australia that offers top quality ice-creams produced with best quality ingredients and fresh fruits. The products offered here are not just tasty but also healthy. This present day world looks forward to healthy eating and, thus, the idea of desserts appeals to most people as a delicious conclusion to their meal. The ongoing study and survey of the Australian Hotel and Hospitality (AHA) Inc are to: “ Protect, promote and advance the interests rights of members; Uphold and promote the quality, integrity and reputation of the hotel industry; Provide timely, effective, relevant and value adding service to members, and Develop and maintain value adding partnership with key industry stakeholders to the benefit of members and such partners” (Australian Hotels & Hospitality Association Inc, 2009). This study mainly concerns the contemporary and future issues to address the major impact of different trends in a society and how it will affect their eating habits. The information to be examined and analyzed for the purpose of this study will be gathered from various restaurants and their consumers within Adelaide. Dessert cafe introduces the public to various new tastes and ingredients in food thus popularizing different food cultures. Through this, it helps to increase the knowledge about various gourmets. In order to collect appropriate data, a range of primary and secondary sources have been used. “Secondary Data is existing information that has been gathered for some purpose outside the planning process. Obtaining Secondary Data in practice normally means desk or library research. Information can be obtained from the data that is routinely collected by the planning organization or from external sources” (Secondary Data, 2004). A survey has been carried out involving 20 people of different ages in Adelaide. This study is extremely valuable and informative as it demonstrates the major impact that Dessert café has on people and how their tastes, preferences and lifestyle has changed because of it. Several restaurant owners have also been interviewed to assess the impact that Dessert café has on their business. Relevant data has also been collected from internet forums on various dessert café websites, which offers insight into the opinion of public with regard to various research questions. Additionally, online articles relating to such cafes, as well as magazine and newspaper providing information regarding major research questions of the study have also been consulted. Reference List Australian Hotels & Hospitality association Inc. (2009). AHA VIC. [Online] Available at [Accessed on 17 August 2012]. Analysis of the Focus Questions: The major questions relating to the study are discussed as under: 1) What are the changing trends in dessert? Dessert Trends have radically changed the pastry shopping concept of the entire hospitality industry. Many companies in the hospitality industry have begun to recognize todays calorie counting consumers and evolve their food items appropriately. Hospitality industry often undervalues the possibilities of desserts, but the fact remains that the margin of profit on desserts is quite high. The concept of serving dessert in restaurants is most frequently seen in most joints in the United States, Australia, Canada, and Ireland, while pudding and sweets are normally served in the United Kingdom and some other countries such as New Zealand and India. Thus, in Australia, by serving “a great dessert menu that’s effectively promoted, restaurants can significantly increase their average check” (Bhalla, 1963). Modern people have a different concept about confectionary items and many trends have transformed in the past few decades. After years of being considered as threats to people’s health, desserts are now emerging as regular, pleasant extravagance, absolutely appropriate to a healthy diet. In the present day, with various innovative concepts in cooking, organizations in the F&B industry are producing desserts and confectionary to suit the customer’s concerns relating to calorie content but at the same time without compromising quality and taste. Dessert cafes present a late night option to enjoy yummy food items. These days Adelaide has its reasonable share of joints that serve delicious desserts. Up and coming dessert joints and cafes operating in Adelaide are simply modern and trendy, with creative dishes that attract a large number of customers. “Desserts are on the rise. Desserts another member of the comfort food family have traditionally been low sellers on in-room dining menus, but lately orders have spiked” (Fergus, 2009). Today, hospitality industry is a highly expanded business. The ice cream and dessert division is thus set out to be further sophisticated. But unfortunately, most of the reputed trade names of the owners are recognized merely in the geographical part in which these products are distributed. Delivery to sales channels is essential to achieve seamless supply of desserts and it is seen that competition among distributors continues to rise. Desserts have become a popular food trend for several years now, and are at last taking it into the mainstream. With advances in technology, restaurant owners have the advantages of accessing sophisticated equipment for making desserts quickly. It is becoming gradually easier to prepare high-quality, delicious desserts in minor sizes within a short period of time. The popularity of small desserts returned to the spotlight during the past decade. Thus, dessert cafes have started providing a unique set of choices, with different styles and flavors. As this concept developed, customers began to aspire the alternative of having several small desserts with their meal. People who attempt to reduce weight as part of a dieting program may prefer to a lessened intake of dessert items, as they are likely to have a large amount of starch and sugar. Whether dessert is a richly plated item with different garnishes, or a simple and small piece of a cake, it makes people smile. Dessert is the last impression that the hospitality industry offers to its customers, so it is significant to make its taste linger and then it will definitely enable the restaurants to make a loyal customer base. Summary: There is a big improvement in most joints of the hospitality industry in serving desserts to its customers. Desserts have marked a different outlook in food consumed by people. Most of the hotels in Adelaide in Australia are now serving modern and trendy delicious desserts to grab the attention of people. This trend is due to the advancements in technology and sophisticated equipment applied by the hospitality industry. Reference List Bhalla, G. S. (1963). Hospitality Solution Guide. RCM. [Online] Available at [Accessed on 17 August 2012]. Fergus, J. (2009). New Trends in Hostel Room Service. Executive Travel. [Online] Available at [Accessed on 17 August 2012]. Secondary Data. (2004). Forestry Commission. [Online] Available at [Accessed on 17 August 2012]. 2) Is dessert a sustainable menu item? In the modern world, the lifestyle of people has undergone tremendous changes. Working out has become a part of daily routine for most people, especially youngsters, who are the most ardent connoisseurs of desserts. The exposure of desserts, through various dessert cafés, enhances their appeal and has made them an integral part of the daily meal. Besides, in the recent past, a lot of TV channels exclusively dedicated to food, have emerged. These channels always show different programs on cookery including dessert items. Thus, the concept of dessert keeps returning to people and these programs also pique their interest to try out a new dessert item or relish again an already favorite one, every time they visit a restaurant that offers great quality dessert or cafes which offer desserts as their specialty products. In addition, the present day restaurant owners have access to sophisticated technology and equipment, which makes the production simple. Thus, they are able to serve visually appealing dessert items with pleasant flavors and delicious tastes. Further, there has been a trend shift in recent years, whereby people have again started including dessert as part of their food. All these developments have created good demand and a conducive environment for the growing preference for desserts in consumers. Therefore, desserts will continue to sustain the demand as a favorite menu item. Summary: For a business hospitality industry owner, there are many advantages and disadvantages connected with buying a franchise. Whereas there is no doubt that customers frequently choose reliability connected with purchasing a franchised service or product, the owner of such a service is possibly disadvantaged by franchisor systems and policies that do not take into account local tastes and needs. Local circumstances can cause influence in the list of menu items. Therefore, the business owners who choose the working structure must be familiar with the working process of their franchisors. 3) Have customers attitude towards desserts changed? One way to truly tell whether customer approaches to food have changed or not is by observing what customers would like to order when dining. Nowadays, a majority of customers look for exquisite food items in the menu in. Besides, people have a fascination for trendy and elegant settings. Thus, dessert cafes with good backdrops and delicious food items such will definitely catch the attraction of the masses. As discussed earlier, people’s attitude towards desserts has definitely changed. Media influence, emergence of new variety of desserts and the changed lifestyle of people are the major reasons for this transformation. Since calorie content of desserts is being modified, people who are highly health conscious also consume desserts. Besides, most people have the habit of exercising daily and they do not bother much about the fat or sugar content but instead look for good taste and variety. Research evidence suggests that “24% consumers would like to see more bite-sized desserts on fine dining menus” (Trickle-Down Effect: Key Trend Learning from Fine Dining Menus and Consumers, 2010). This accounts for the popularity of small sized desserts, which is yet another trend of the recent past. Dessert cafes and other dessert producers also advertise their product in a very explicit manner, often with a specific descriptive of the fat, sugar and nutrient contents. This also has contributed to a change in customers’ attitude to desserts. “Descriptive menu labels increase food sales and change customers’ attitudes toward both the food and the restaurant. Customers reported improved attitudes toward the food and the restaurant, and they said they were more likely to return” (Consumer Behavior, 2012). Even having diabetes does not signify that people cannot consume desserts, as carbohydrate and fat content of some desserts can have an unfavorable result on the blood glucose. In such situation, many hospitality industries offer diabetic dessert to customers in order to evade any problems. The dessert industry, no doubt, is flourishing, as many major hospitality industries are creating a new trend and people’s attitudes are changing. Summary: In the present world, a majority of consumers seek exquisite food items in the menu. Therefore, dessert cafes offering a wide variety of scrumptious dessert items will certainly catch the attention of people. Behavior, attitudes and reasoned action all connect to the way people perform in the workplace. This is highly important in the intensive facility circumstance of the hospitality industry. Reference List Trickle- Down Effect: Key Trend Learning from Fine Dining Menus and Consumers. (2010). Culinary Trends. [Online] Available at [Accessed on 17 August 2012]. Consumer Behavior. (2012). Yale Rudd Center. [Online] Available at [Accessed on 17 August 2012]. Read More