Bossiness Strategies Are the Fundamental Forces - Essay Example

Sustainable Solutions Paper, Part II Bossiness strategies are the fundamental forces that drive a business. In this context, businesses have specificstrategies for each of their activities. Choosing an appropriate strategy depends on the results of the SWOT analysis and the business objectives. However, it is critical for business to incorporate their role of social responsibilities in their business strategies. This will form their core mission and long-term business objectives and image. The second part of the sustainable solution paper will analyse the available opportunities for Albani with the aim of creating a sustainable business strategy. The first aspect of business that the company needs to develop is its production unit in order to dominate the existing market. The company will need to increase its production by 15% in every consecutive month. Increased production will require the company to increase its influence of coverage of the market. This will require the company to intensify its activities in sales promotion and advertising. Albani expect to increase its markets by 10% at the end of July. In addition, the company expects its products to be available throughout the year including the peak period. Description of Fitness Landscape and Analysis Landscape analysis involves a detailed study of a potential opportunity with the aims of establishing its viability (Boar, 2001). Businesses are also interested in analysing the similarity between their business models and actual business situation. Landscape analysis theories relate the risks involved with making a drastic change in a business and the related benefits. Despite the risks, businesses are optimistic that changes within their structure will have beneficial results. The perfume industry is a dynamic industry that is expanding constantly. However, the company is not reciprocating the dynamism of the market. The risk factor resulting from intensive changes within a company’s operation is the main factor hindering its growth. The conservative nature of the market is the main factor that is discouraging the company from adopting appropriate changes in its structure. The perfume industry will experience constant growth in the next twenty years. However, the growth will not be visible in all sectors of the industry. For instance, the market will not grow proportionately as the production. This is because buyers in the market are not flexible about new products. However, usage of perfume and beauty products is likely to increase considerably due to the increasing market demands and lifestyle changes. Secondly, the target market for Albani has an aging generation. This is likely to lower the market threshold for perfumes and beauty products. Production is likely to increase due to efficiency resulting from application of technology. Implications of Analysis The landscape analysis results indicate that Albani needs to restructure its operations in order to achieve sustainability. In this case restructuring of the business will involve targeting the appropriate customers. Due to the current demographic factors, the company should focus on the older generation by producing products that fits their preference. Boid Analysis” Systems Description and Analysis The perfume industry has relatively rigid rules that require been compliant with fashion in order to win customers. Been compliant with fashion is the basic principle that determines success in the industry. For example associating your products with a famous musician is likely to increase the product’s demand. This would be equivalent to sponsoring a famous football or basketball team. From the company’s operation strategies, it is evident that the company is over reliant on its well-established brand name. Although this is beneficial to the company in the short term, it lacks long-term sustainability. This is because the company’s brand name lacks sufficient impact on the younger generation. Changing the company’s brand name or producing Albani’s products under a famous record or label trend would require precise application of landscape analysis results. Implications of Analysis The results of the analysis appear to challenge Albani Company, which is currently struggling with short-term sustainability objectives. Thus, the company should be dealing with long term strategies that are aimed at ensuring its sustainability in the perfume industry. Long-term marketing strategies defy the company’s traditional thinking and market structures. Industry Evolution Modeling Industries are subject to changes that result from internal or external structures of firms. Sustainability of a business depends on its ability to adopt or take advantage of the industries evolutions (Boar, 2001). Industry Evolution Modeling Description and Analysis “Life in the universe, and perhaps life in organizations, arises from dialectic between competition and co-operation, not from unconstrained competition” (Stacey, 2007, p. 203). This statement is analogous to Allen’s Fishing Experiment Findings. In the real business model, evolution of businesses will necessitate mergers and take over which I would recommend to Albani. On the other hand, the company needs to cope with stiff competition that characterizes the industry. Industrial analysis using both concepts demonstrates the actual status of the market. This is because the company is faced with the dilemma of competition and corporation with other firms producing similar or related products. Corporation with other players in the industry can be a disguised element of competition and hence a long term sustainability strategy. Implications of Analysis The industrial analysis is an extension of the landscape analysis. This is because landscape analysis evaluates the viability of opportunities while industrial evaluation analysis evaluates the real implication of an opportunity in terms of competition and corporations. The theory challenges the organization to increase its corporation with other players in the industry as a strategy of improving its performance and long-term sustainability. Life Cycle Assessment Lifecycle analysis also referred to as cradle-to-grave analysis is an analysis technique that evaluates the impacts of the products of a company from production to consumption and disposal stages. This analysis is becoming increasingly significant in the modern economies that require a high degree of sustainability. LCA Modeling Description and Analysis The brand Passenger Lady Perfume is under the women category. The product has an ordinary lifecycle, which involves extraction, manufacturing use and disposal. The main raw material is extracted from a variety of flowers in form of soluble oils. Other significant raw materials include solvents such as benzene gas and petroleum ether. The byproducts are realized during the usage of the product in form of volatile gases and alcohol vapor and the packaging container. Implications of Analysis Although the product’s byproducts have insignificant effects on the environment, continued use has cumulative effects on the environment. Therefore, the company requires long-term strategies to deal with environmental impacts of its products. In addition, the company will to research on production processes that require raw materials with minimal impacts on the environment. Compliance to Innovation Analysis The ability of a business to comply with innovation is a fundamental aspect of bushiness sustainability. Business innovations are considered as appropriate solutions to problems facing a business (Garland, 2007). According to the SWOT analysis results, Albani is experiencing difficulties that are related to production and distribution of its commodities. Complying with information and communication technology will provide appropriate solutions to the current problems facing the company. The company has a fair compliance with technological innovations since it has an automated marketing system and modern platforms of sales promotion and advertisement. However, the company’s production sector is lagging behind in terms of technology and innovations. Implications of Analysis Albani is a firm in the fashion industry and, therefore it should have a high degree of compliance with innovations. Innovation compliance is related to the SWOT and scot analysis and provides directions to the landscape analysis. The theory sets objectives that are achievable through sustainable developments and strategies in the company’s marketing and production structures. References Boar, B. (2001). The art of strategic planning for information technology, 2nd ed. New York, NY: John Wiley & Sons. Garland, E. (2007). Future inc.: How business can anticipate and profit from what’s next. New York, NY: AMACON. Stacey, R. D. (2007). Strategic management and organizational dynamics: The challenge of complexity. London, England: FT Prentice-Hall. Appendix Life cycle assessment Read More