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Customer recruitment and retention - Essay Example

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The company had already sold 19 million iPads in the market round the world. This sales figure depicts that the brand has high level of goodwill and it is…
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Customer recruitment and retention

Download file to see previous pages... Apart from this, the existing customers should also be paid regular attention, so that they remain loyal to not only iPad but to Apple Inc.
1) The main motive of Apple Inc. is to create products through innovation. Apple focuses on the emotions of its customers. The brand tries to show passion, hopes, aspirations and dreams through their products. Apple has created a unique position for itself in the market for its excellent designs. So it can be said that Apple Inc. was popular even before the launch of iPad.
2) The product offered a good battery life. A good battery life is very important for people from business class as they have can use it while travelling. It is small, light weight and easy to handle. IT also comes with a warranty from Apple Inc. Apart from this; the customers also view iPad as a high quality niche product. So an Apple IPad would be received by the customers as a status symbol (Apple Inc., 2012).
4) IPad has received the first mover advantage because the tablet concept was new at the time, when iPad was launched. Moreover, the product is eco-friendly and made from recyclable materials. It would attract more buyers, especially who are environment conscious.
5) Newer and more advanced version of iPad has been launched to offer better technology to the customers. IPad now has a retina display, with higher resolution. It is the only tablet which will offer 1080 HD resolution. So it can be said that Apple iPad would offer much better display than its previous version ((McWhinnie, 2012).
1) In order to retain customers for iPad, Apple Inc has to first remove certain limitations in the product. The iPad is not having any camera and two applications cannot be run simultaneously. These are few functions that the competitors are offering and Apple has to improvise the iPad accordingly.
2) The people using the iPads should be offered free versions of newly launched applications like ...Download file to see next pagesRead More
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