Abu Dhabi Airport Company - Essay Example

The company has good knowledge pertaining to its competitors. The company fully understands the demands of its customers and therefore it fulfills them accordingly. It possesses a good ability to predict the changing market trends and has successfully applied its strategic skills. The company is considered a strategic leader within its industry and enjoys a competitive workforce. There is a culture of learning attitude in the company which has become a part of its employees’ personalities as well.

Abu Dhabi Airport Company has a willingness to adopt change whenever required. The ability of the company to identify new opportunities has led to an increase in the profitability of the company for the past several years. Its risk-taking ability is also appreciable. The company is highly innovative and believes in utilizing the best possible technological advancements. Strategic ActivitiesStrategic activities include developing new products and services, reviewing the performance of stakeholders, reviewing the performance of the company, etc.

According to the survey, Abu Dhabi Airport Company is frequently involved in the development process of new products and services. However, it is not much involved in public relations campaigns and has been marked as average in this category. Abu Dhabi Airport Company strictly examines the performance of its distribution channels as well as its suppliers. It frequently formulates marketing strategies whenever required and also frequently examines the level of customer satisfaction. The pricing strategies are also reviewed by the company more frequently and in this manner, its response time is adequate.

Business Model The business objectives are strongly driven by customer satisfaction. The company frequently monitors the alignment in serving the customers and level of commitment. The business model of Abu Dhabi Airport Company, also allows the company to freely communicate all the pleasant and unpleasant experiences across the organization. This helps in getting motivated through pleasant experiences and negative experiences help in being more careful next time. The company is more focused on the level of customer satisfaction rather than its competitors.

The only drawback is that the company is not much inclined towards annually surveying its position. Customer SatisfactionAbu Dhabi Airport Company pays above-average consideration to the level of customer satisfaction. This has led to an increase in the number of passengers passing through the terminals of Abu Dhabi Airport Company. Despite it, the company often experiences customer defection and complaints from customers. The overall survey of the section of customer satisfaction depicts that the company is customer orientated.

The market share, sales, profitability, and growth in profits have been increasing for the past few years. In spite of that, the company is not getting an adequate return on its investment. Labor productivity and new offerings of products and services have been marked as average. Overall, the company is considered as environmentally and community-friendly.