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This observation is realized from a number of variables that differentiate bottled water from tap water. On the same note, these differentiating variables allows bottled water to obtain price premiums, a scenario that lacks in cases of tap water. The sale of bottled water is undertaken by firms that are in business. They therefore have business aspects to account for in their operations. In this regard, value creation becomes a critical differentiating variable. This is done through processing and packaging water in ways that appeal to the customers (Shiv, 2007). Value creation differentiates tap water and bottled water, with the primary activity being packaging. This process costs the various firms that engage in it, and the price of the bottled water must account for the costs as well as business profits.
The providing firms themselves act as a differentiating variable. Tap water is provided to the masses as an aspect of human right by local governments or the state at large. Water treatment processes are undertaken at a central point before supply is done. For this reason, water tap is regarded a necessity and a right to the population. On the other hand, bottled water is associated with luxury, a complement to tap water. Therefore, obtaining the water attracts a luxury price premium.
Quality is another aspect that differentiates bottled water from tap water. If is often held that bottled water is of high quality than tap water. While this claim may or may not be true, a high quality product is likely to attract a high price. The quality aspect has given rise to numerous bottled water brands, and the higher the quality attached to a specific bottled water brand, the higher the price premium that brand obtains.
Marketing activities significantly differentiates tap water from bottled water. Firms that sell bottled water are actually business enterprises. Companies that supply tap water are either state operated
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0 Figure 4 Pure Label Example 14 Figure 5 Pure Specialized Label Example 15 Abstract The following paper explores the idea of introducing a line of bottled water, branded under the GlaxoSmithKline Corporation. As GlaxoSmithKline is most well known for their pharmaceuticals, both prescription and over the counter products, the addition of a line of bottled water would be best introduced with the idea of nutritional supplements added to the product.
The principal sources of water for human use are lakes, rivers, soil moisture and relatively shallow groundwater basins. The usable portion of these sources is only about 200 000 km of water - less than 1 per cent of all freshwater and only 0.01 per cent of all water on Earth.
The scenario appears to be more or less same for both the developed and under-developed nations. There lie several dimensions for this boost in the bottled water demand that will be explored in the paper.
The paper has been split up into two parts: the first part of the paper penetrates into major reasons underlying the enhanced demand for bottled water industry in the context of developed as well as underdeveloped countries of the world.
It also helps in the transportation of oxygen and nutrients within the body cells. It assists the mind in being alert. Water can be bottled to enhance portability, as well as preservation. It can be spring or mineral water, depending on
As the people particularly traveling population wanted clean and hygienic water to drink in ‘susceptible’ places, it led to the proliferation of bottled water. “A bottle of spring or mineral water has become the lifestyle accessory of the
Quench needs to bring a policy of Corporate Social Responsibility, namely environmental stewardship, to the fore and communicate this focus to its customers through a programme of Cause Related Marketing (CRM) assuring its customers that it is committed to environmental values
Bottled water firms manage and make responsible use of water resources in various ways. One of these is through investments in widely putative science and technology for the purposes of improving the quality of
Despite the benefits attributed to the emergence of bottled water, a number of negative environmental and health challenges have emerged. These have affected the universal acceptance of this technology and increased the controversies
We expect a steady number of sales all round the year and subsequently, a steady cash flow from our supplies. We expect our production to be at par with the amount of sales, to avoid excessive supply that may negatively affect our income statement. We have extensively
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