Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

The bottled drinking water industry - Essay Example

Comments (0) Cite this document
Water is considered as an elixir of life. It serves several purposes for plants, animals and human beings. The most important uses include the constituent of living cells and maintenance of turgidity (FN1), respiration, photosynthesis and nutrient uptake in plants…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98% of users find it useful
The bottled drinking water industry
Read TextPreview

Extract of sample "The bottled drinking water industry"

Download file to see previous pages Qualitative measures are to be given utmost importance as it will maintain good health and prevent us from deadly diseases.
The awareness about the good quality water became significant for last two decades due to information technology and hence people started preferring bottled drinking water. There are several types of bottled water available in the world (FN2). 1) Purified drinking water 2) Naturally sparkling water 3) Mineral water 4) seltzer 5) Mineral water etc. mineral water contains dissolved solids like calcium, magnesium, potassium, sodium and bicarbonates.
(a) In general the consumer surveys revealed that the taste of bottled water is fine compared to that of tap water. It is due to the fact that the disinfectant used for bottled water i.e. ozone doesn't leave any residue or smell. In case of tap water residue will be left by chlorine (disinfectant).
As a result 54 % of the American population is found to be consuming bottled drinking water and the it is reported that the consumption of bottled water became tripled in the last decade in U.S.A. Bottled-water consumption has also increased around the world in the past 30 years. It is estimated to be worth $22 billion, the world bottled-water market represents an annual volume of 89 billion liters. It is reported that Western Europeans are the world's major bottled water consumers-85 liters per person annually (FN4).
Concern over regulations of bottled drinking water:
However there has been growing concern over safety regulations of bottled drinking water in the recent days. Hence here is a need to analyze the present level of regulations, its adequacy and relevance, organization controlling regulations and information provided to the customers relating to critical health contaminants and source of water supply. Let us discuss one by one.
(1) What is the present level of regulation for bottled drinking water Presently the bottled drinking water is regulated by FDA (Food and Drug Administration). FDA regulates this product under the Federal Food, Drug, and Cosmetic Act (FFDCA or the Act) and several sections of Title 21 of the Code of Federal Regulations (CFR). Bottled water quality standards were initially adopted in 1973 and were based on the 1962 U.S. Public Health Service standards for drinking water. In 1974, the Safe Drinking Water Act gave the responsibility to the Environmental Protection Agency for ensuring the safety of municipal water systems, which includes setting maximum limits for chemical, bacteriological and radioactive contaminants and physical contaminants that affect odor, taste and color. In ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The bottled drinking water industry Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
The bottled drinking water industry Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from
(The Bottled Drinking Water Industry Essay Example | Topics and Well Written Essays - 1250 Words)
The Bottled Drinking Water Industry Essay Example | Topics and Well Written Essays - 1250 Words.
“The Bottled Drinking Water Industry Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The bottled drinking water industry

Bottled water consumption

mental Issues associated with Bottled Water 17 2.3 Consumer Behaviour and Motivation 19 2.4 Perception 21 2.5 Decision Making 22 2.6 Conclusion 22 Chapter – III 25 3. Methodology 25 3.1 Research Design 25 3.2 Population and Sample 25 3.3 The questionnaire 26 3.4 Analysis tools employed 27 3.5 Conclusion 27 Chapter – IV 29 4. Results 29 4.1 Descriptive statistics 29 4.2 Findings 30 4.3 Conclusion & summary of findings 36 Chapter – V 39 5. Conclusions & Discussion 39 5.1 Implications 40 5.2 Limitations of the study 41 5.3 Recommendations for future research 41 5.4 Conclusion 42 References 43 Appendix 47 THE QUESTIONNAIRE ON BOTTLED WATER 47 Chapter – I 1. Introduction Technological development and the demand for healthy living have...
44 Pages(11000 words)Dissertation

Water from Iceland. Bottled Water Industry

In his mind, as the case tells us, he had business thoughts in his mind. Since his tour in Europe, fully funded by his parents as his graduation present, the waters of Ice land fully captivated him. For one reason, he felt that he would do good business if he started a company that was to import this water to the United States. Ice land did not have any industries. Mainly, it relied on the fish export business for its income. The idea kept ticking in his mind until he made up his mind to conduct a market research for the viability of his idea. Later in this presentation, I will discuss his findings after the research. After much thought, perhaps he realized he was more business oriented as he went into the research full throttle....
4 Pages(1000 words)Speech or Presentation

Bottled Water

Much of this available water is located rather from human populations thus further complicating issues of water use.
505,000 km, or a layer 1.4 metres thick, evaporates from the oceans annually. Another 72 000 km. evaporates from the land. About 80 percent of all precipitation, or about 458 000 km/year, falls on the oceans and the remaining 119,000 km/year falls on land. The difference between precipitation on land surfaces and evaporation from those surfaces (119 000 km3minus 72 000 km3annually) is run-off and groundwater recharge - approximately 47 000 km. annually (Gleick 1993). More than one-half of all run-off occurs in Asia and South America, and a large fraction occurs in a single river, the Amazon, which carries more...
8 Pages(2000 words)Essay

Bottled water Economics research

... of soft drinks like coke will switch to produce bottled water increasing the supply. So supply curve at equilibrium S1 supply curve shift for bottled water after a scientific discovery discouraging use of soft drinks Figure 17 showing changes in supply curve due to discoveries 8) Natural disasters and calamities Natural disasters lead to destruction of industries leading to scarcity; they also extensively damage the infrastructure making it difficult for distribution of goods hence reduces supply of goods. So supply curve at equilibrium S1 supply curve shift for bottled water after a disaster, the magnitude of the disaster determines the change in supply Figure 18 showing supply curve changes due...
20 Pages(5000 words)Research Paper

Bottled water industry

...Case Study: Quench Water Executive Summary Quench water has a successful record in the U.K market. However, recently, there has been a decline in thebottle drink market in general. The market downturn is related to customer concerns about the environmental impact of drink bottles. To address this issue in the short term Quench needs to bring a policy of Corporate Social Responsibility, namely environmental stewardship, to the fore and communicate this focus to its customers through a programme of Cause Related Marketing (CRM) assuring its customers that it is committed to environmental values as they are. 1. Problem identification The problem is succinctly stated in the third paragraph of the case, “the reputation of Quench is currently...
4 Pages(1000 words)Essay

Ethical issues in bottled water: Is bottled water ethical

... Ethical Issues in Bottled Water: Is Bottled Water Ethical? The booming bottled water business around the globe has triggered a wide range of reactions involving its ethical standing among other environmental concerns. The culture of drinking bottled water has been embraced and supported by many while at the same time some member of the society continue to backlash the for different reasons. Much of the support for bottledwater can be attributed to the wide spread of the safety assumption or belief which has seen middle and high social classes prefer bottled water to the tap water (Hairston 2008). On other hand, bottled water has been criticized on basis economic, social and environmental effects. Proponents of bottled water have...
4 Pages(1000 words)Research Paper

Bottled Water

...Bottled Water Affiliation: The goods and services market is primarily driven by demand and supply forces. For this reason, it is important that firms differentiate their products in the market, address customer needs and maintain high competitiveness in order to attain high sale levels. The water market takes the same trend, with diverse and dynamic water products being offered. Tap water and bottled water dominate water business, with bottled water selling at least 200 times the price of tap water (Peter, 2007). Different brands also sell for different prices. Brands attributed with high quality make huge sales at high prices. This observation is realized from a number of variables that differentiate bottled water from tap water...
2 Pages(500 words)Essay

Bottled Water

...Bottled Water Bottled Water Safe drinking water has become vital for living a healthy life. Whether it comes from the tap or bottle, health should be everyone’s prime concern. This is why bottled water is commonly believed to be healthier with a better taste and mineral content than tap water. The escalating consumption of bottled water is further backed by the aforementioned perception along with the widespread awareness of risks associated with contaminated water and waterborne diseases. Hence, every year 10% increment is seen in the consumption of bottled water. (Hu et al 2011) Beyond the realm of health concerns, which are satisfied by using bottled water, what actually needs to be justified is the price we pay for it, both...
1 Pages(250 words)Coursework

The bottled water industry and its effects

Another is by strengthening the practices of water conservation.
By the year 2012, consumption of bottled water in the United States had risen to almost ten billion gallons representing 5.3% per capita consumption. It was estimated that every individual drank about thirty gallons yearly. Packaged water saw an upsurge in real volume more than any other category of beverage in the country. Sales had increased by 6.7 per cent totaling about eleven billion dollars (Eshleman, 7). The reasons provided for the monumental consumption of this water are that most consumers pay close attention to healthy choices for themselves as well as their families and are assured that a refreshing, safe and convenient bottle of water contains no cal...
6 Pages(1500 words)Essay

Bottled water commodity chain

... that exists in this industry. To evaluate the issues that exist in this industry, it is important to carry out a commodity chain analysis using FWC as an example. Fiji water has always been ahead of other companies when it comes to the production of bottled water. The production process begins with the tapping of rain water that is purified by the equatorial winds after travelling through the Pacific Ocean. The water is then filtered for a long period during which essential minerals such as ions and silica are gathered to increase the health of the consumers. The company’s marketing structure has been one factor that has enabled them to gain popularity and acquire a competitive edge against rival companies such as Dasani water from Coca...
6 Pages(1500 words)Research Paper

Management of the UK Music Industry

Online market demand is dominated by teenagers who have shifted their purchases from singles CDs to mostly illegal downloads of singles tracks, stimulated by continually evolving software and P2P networks. In order to survive, market players have to reconsider their strategies and value propositions – by mergers of music labels; flexible pricing and value-added offers by online distributors and active ethical campaigns, the challenge before these companies is to convert the internet medium from a threat to copyrighted material into an effective distribution channel.
Rivalry among competing sellers in the industry – rivalry among legal internet music sites is not too intensive, because the legal online download ind...
15 Pages(3750 words)Case Study

A Short History of Japanese Film Industry

The response generated from other regions is good enough yet questionable. What do these Asian productions have that attracted the international scene? What does the Korean wave really mean? Furthermore, were their productions in the recent years created in the nature that the other regions would appreciate, diverting from the contemporary film style they used to execute locally so that it would sell in the global market?

The transition from traditional to contemporary entertainment in Japan came a few years before the advent of the 20th century with the production of the first Japanese films, Bake Jizo1 and Shinin No Sosei2, both said produced in 1898. The next year, a short production entitled Geisha no Teodora was cr...
9 Pages(2250 words)Case Study

The Growth of the Service Industry

The expansion of the service sector has unquestionably generated economic prosperity, but it has eminently contributed to social injustice and inequality. Consequently, I believe that while the growth of the service industry has great economic intuition, it is eventually socially detrimental and distancing society from achieving paradigms of social equilibrium.
Service, by definition, is the exchange of a commodity that has no tangible form; whereas industry is described as the people or organizations engaged in a particular type of enterprise. The service industry is then simply defined as an aggregation of commercial entities that provide services rather than physical objects. The non-material nature of services can be dist...
9 Pages(2250 words)Case Study

The Problem of Surface Water Acidification

...Running Header: LESSONS FOR THE MANAGEMENT OF AQUATIC POLLUTION Management of Aquatic Pollution Your Instructor March 23, 2009 Management of Aquatic Pollution The quandary of surface water acidity is intricately correlated to the discharge of contaminant chemicals like sulphur and nitrogen mostly from fossil fuels and the reduction of nitrogen resulting from agricultural production. Other pollutants are waste discharges from industrial developments and human settlements mostly from the urban areas that have continued to contaminate water sources. However other sources of pollution have recently been identified as resulting from naturally occurring chemicals like arsenic and fluoride. Although there has been a marked effort by authorities...
11 Pages(2750 words)Coursework

Is the Meat Industry in Kenya Productive and Rewarding

The following report gives insight to the industry and the environment surrounding it.

The major meat processing and marketing firm in Kenya – Kenya Meat Commission - was incorporated as a public institution for the sake of engaging professionalism in management and meeting the hefty financial demands the corporation has. This has enabled an excellent running of the corporation and the production of quality meat both for local consumption and for export.

The infrastructural improvement in the transport sector in Kenya has enabled speedy delivery of meat to the market while the meat is still fresh. At the same time, cold rooms have been utilized as a means of storage for meat. These facilities check on t...
6 Pages(1500 words)Report

The Effects of Financial Crisis on Supplier Selection Criteria of the Oil and Gas Industry Equipment Market

It is a difficult task to find those vendors who not only have the adequate quality and quantity of the needed raw materials but who also have an attitude of efficiency and display commitment to customer service (Sonmat, 2006). Further, organizations also strive to locate and select vendors who can be depended upon for long term relationship.

The number of factors or attributes desired from the vendor is vast, and different organizations and different industries place different importance on the attributes (Sonmat, 2006). Some of the vendor attributes may gain importance owing to the nature of the industry, for example, in the case of consumer perishables suppliers, like fresh vegetables or fruits, the buying firm would...
20 Pages(5000 words)Literature review

The Issue of Water Pollution

Researchers use the following classification for water pollution: (1) Putrescible materials; (2) Heated effluents; (3) Inert materials; (4) Toxic materials; (5) Radioactive elements and compounds. Water pollution should be controlled by every state and society as it influences air, water, and natural resources and changes the global climate system/ Industrial use of water began to affect the quality of water in developed and developing countries. A waterwheel that supplied the power for grinding grain did no harm to a millstream; but as the industry began to use great quantities of water to process materials and flush away wastes, even greater pollution than sewage came into being. Sawmills dumped sawdust into rivers and killed of...
7 Pages(1750 words)Article

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

...Independent Research Study An investigation into the Structure of the Educational System in Morocco and its Capa for Addressing the Needs and Expectations of the Hospitality Industry in the Country Submitted by : Submitted to : Course : Date : September 29, 2009 Word Count : 3,069 words STATEMENT OF AUTHORSHIP “I confirm that no part of this work, except where clearly quoted and referenced, has been copied from material belonging to any person e.g. from a book, handout, another student. I am aware that it is a breach of GIHE regulations to copy the work of another without clear acknowledgement and that attempting to do so render me liable to disciplinary procedures.” ________________ Table of Contents I. Consultant’s Brief 4...
15 Pages(3750 words)Research Proposal

Management Theory and Practice in the Early Childhood Education Industry

...Management Theory and Practice in the early childhood education industry This Report applies management theory into practice in the early childhood industry, especially in the context of women leaders. Management issues play a significant role in the academic sector, because early childhood professionals need higher levels of motivation in order to avoid burnout . As pointed out in a study by Osgood and Halsall (2007) where they carried out research to examine the position of women in leadership or management positions, a “glass ceiling” exists for women in the academic setting, which could significantly impair motivation. Since many of the individuals employed in the early education sector are women, addressing this issue is even more...
6 Pages(1500 words)Coursework

The Key Macro Factors that Have Influenced the UK Grocery Retailing Industry since the Early 1960s

...1. Assess the key macro factors that have influenced the UK grocery retailing industry since the early 1960s. The concept of organisational change is inherently intertwined with external threats and opportunities, which businesses must adapt to as part of strategic planning to continue long term growth. Senior and Fleming argue that the concept of organisational change has many faces, namely “convergent changes and transformational change that is organisation wide and characterised by radical shifts in strategy, mission values and associated changes of structures and systems” (In Thompson & Martin, 2005, p.41). Moreover, Johnson et al highlight that external macro-economic factors intrinsically impact strategy management and without...
13 Pages(3250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The bottled drinking water industry for FREE!

Contact Us