Career Aspirations for the Next Years - Coursework Example

From the analysis, it was realized that out of the 50% percent of the respondent mentioned at least one aspect of going into business, however, 30 % of the respondent indicated they are going to look for a job, while only 20% indicated that they will go into farming as part of their career aspiration for the next 5 years.

Response

While most of the respondents indicated that they will be going into business, it is advisable for the remaining parties to look for jobs as there will be increased chances of being employed

Question 10
Is there any relationship between age and drink preference, what is the strength of the relationship

Objective:
To determine whether certain products are associated with age

Methodology:
Use one of the measures of association

cola

Noncola

Total

Fishers

cola  Expected

Noncola Expected

teenagers

50

90

140

p 2-Tail

3.59E-08

72.59259

67.40741

adults

90

40

130

Chi-Sq

#NUM!

67.40741

62.59259

Total

140

130

270

p

3.64E-08

Correlation

cola

Noncola

cola

Noncola

teenagers

50

90

cola

1

-1

adults

90

40

Noncola

-1

1

The appropriate measure of association, in this case, is the correlation; from the results output above it is clear that there is a significant statistical association between age and preferences for cola products. For example, the results of the analysis show that teenager is more likely to consume more cola than adults. This is based on the strength of the association. There is a strong correlation between teenagers and cola products than there is between adults and cola products. On the other hand, adults are more likely to consume more noncola products than teenagers

The impact of these results on marketing strategy
Marketing companies will have to align their marketing campaigns and promotion with these results. For example, they will have to implement targets marketing activities based on age. Promotional activities for cola products will be targeted at the youth (millennial and generation X) while targeting Cola marketing activities towards the Adult