Marketing Strategy for Baby Gap - Essay Example

Tailor clothes for the middle class and second hand clothes for the poor. We can also market the gap by locating our shops at different geographical areas in the global market. By doing this, we will make it easier for the customers to access our products without any difficulties, which will facilitate our selling and, therefore, reduce competition. Due to the improved technology, we can introduce buying of goods online and special delivery.

This will motivate the busy, disabled, lazy so that they purchase goods from our premises since busy people won’t have to neglect their busy schedule to go shopping. The disabled will also have an advantage as they will not struggle to go to the market (McDonald, 2008). The lazy will also be lured to our premises, and this will boost our selling and reduce competition, thus, marketing the gap. Gap Company should attract customers from many different social classes so that they can improve their profits.

Even though the gap strategy limited how the company was presenting its brand to different social classes. Gab Company should start many peer retailer shops for them to capture the low earning citizens throughout the world. The company should consider having various prices in different branches so that they can attract as many customers as possible. The gap should ensure that they do not sell inferior products at high prices because this will only make people avoid buying the products. They should not introduce products that are not relevant to the consumers and sell them at a high price (McDonald, 2008).

There is also the introduction of new stores that sold goods at high prices, yet the old stores were selling products at a fair price. This made customers from the new geographical areas avoid purchasing products from the new stores because they were very expensive. It is a high opportunity for Gap to introduce products that will fit the trademark of the geographical area where they are selling their products. The expansion of the new stores should ensure that the products are relevant to the geographical area.

To attract customers, we should use celebrity advertisements because people tend to buy things worn by celebs as they admire their personalities. This facilitates more selling and, thus, curbs competition. Customers are also attracted by the secure environment where they will be able to buy products without being harassed by thieves. The gap can also be bridged if the company ensures that they give insurance to their customers after they buy their products. The company should open online sites where the customers can purchase goods from their houses without having to travel to the retail shops (McDonald, 2008).

This will help customers to save a considerable amount of money and the company will be able to retain its customers. It is also important for the company to introduce home delivery services so that they can retain their customers by reducing their struggle to travel to their stores to buy their products.