Nobody downloaded yet

Marketing Strategy for Products - Essay Example

Comments (0) Cite this document
Marketing Strategy for Products: The Case of Johnson & Johnson’s (J&J) Baby Powder Instructor Institution Date Executive Summary A marketing plan is a set of marketing strategies that a company uses to market its products to enable the company achieve its core objective, that is, to make profits…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Marketing Strategy for Products
Read TextPreview

Extract of sample "Marketing Strategy for Products"

Download file to see previous pages The success of a product cannot be achieved without creating a brand name for the product. There are various strategies used for brand marketing such as competitive analysis and positioning. While taking into consideration the types of strategies to implement on branding, it is important to consider how the products fit in the target market as well as the organization’s objectives. This report will analyze the major strategies used in market planning by the Johnson's & Johnson's Company in branding their J&J baby powder. The report discuses major product characteristics such as color, size, shape and materials used in the manufacture. The report also explains the strategies used in branding such as position as well as how the product fits in the business market and the organizations objectives. Introduction J&J baby powder is designed to keep the skin dry, soft and smooth. Powder has been used for generations. The main users of baby powder are mothers. However, the company is also targeting at other adults who are not mothers. First of all, let's consider mothers as main buyers category. The J&J baby powder will keep the skin of their babies soft. The use of it will ensure that the baby is as comfortable as possible thereby keeping the baby calm. The delicate perfumes of chamomile and lavender will make the use of J&J baby powder more exciting and enjoyable. The use of chamomile and lavender in J&J baby powder is designed to help the reduction of friction in the skin and the clothes such as nappies and pampers. By eliminating friction the baby will be free from nappy rashes thereby keeping the baby’s skin soft and smooth. Now let's pay attention to the category of adult consumers who buy the product for themselves. The J&J baby powder has been designed for a wide variety of consumers including people affected by allergies. Special care has been put into consideration in choosing the ingredients in order to attend to the special needs of people affected by certain perfumes. The J&J baby powder is also designed to care for the skin by absorbing excess skin moisture. This product is mild and gentle so as to sooth cracked and sore skin and restore the injured skin to its normal texture. Besides, the J&J baby powder is designed to be used by adults in reduction of friction from wearing tight trousers and blouses, as well as sweat reduction. It can be applied in the face to control sweat; it can act as a deodorant to control smelly armpits. The J&J baby powder is effective in absorbing moisture and will absorb sweat in the face and armpits leaving the skin dry and soft. The product is suitable for applying in between fingers to reduce and eliminate finger warts too. Main characteristics of the J&J baby powder According to Juran, M.J. and De Fao (2010), the main characteristics of a product include color, size, material, shape and benefits. The baby powder comes in 500 grams, 200 grams and 100 grams potions packed in sophisticated pink, white and blue plastic bottles. The shape of the container will be that of a bottle neck. The bottle will be fitted with a cap that will have small holes or pouring or sprinkling the powder. The cap will have been well designed such that it is able to be capped and closed tightly. Even if the baby plays with the bottle the whole day no powder will be spilled. The J&J baby powder is designed to care for the young ones in every respect. The colors of the baby powder containers are light in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 Words)
Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 Words.
“Marketing Strategy for Products Essay Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Strategy for Products

Phizer Marketing and Products

...? Pfizer: Marketing & Products Pfizer: Marketing & Products Marketing “Research conducted by the Harvard Medical School found that from 1997 to 2002,more than 70 million patients talked with a physician as a result of seeing an advertisement for a prescription medicine”(Practicing ethical sales and marketing, 2011). Pfizer is well aware of the above fact and advertising is one area upon which Pfizer formulates its marketing strategies. Both online and offline ads are developed by Pfizer in order to market their products among patients, doctors and other stakeholders. The...
4 Pages(1000 words)Essay

Marketing Strategy for Hair Extensions and Beauty Products

...?Marketing strategy for hair extensions and beauty products Market segmentation is the division of a mass market into identifiable and distinct groups or segments, each of which have common characteristics and needs and display similar responses to marketing actions (Baines, Fill, & Page, 2008). For our products we would use three segmentation bases, namely: profile, behavioral and psychological criteria. Profile segmentation primarily looks into who the market is and where are they located. The key variables used under profile segmentation are demographic, socio-economic and geographic variables....
4 Pages(1000 words)Research Paper

Marketing Products

...?Continuing Marketing Plan BERVET is a Company that mainly deals with manufacture of alcohol. Over a period the company has managed to expand itself in such a way that; it is able to serve more people from different markets. The company mainly aims at meeting the key needs of its customers through alcohol sale. Since the company faces a lot of competition from other companies, it is forced to market its products very effectively in order to capture the attention of its customers (Hartley & Hartley, 2008). Customers need to be given a reason for purchasing in a certain company and not in another one. On the other hand, the company also ensures that its product is of high quality in order for other consumers to purchase its products... , the...
4 Pages(1000 words)Assignment

Marketing Products

...its competitors as well. The depth and breadth of the product can also increase to a very large extent if the company can maintain the value and availability of its products. The company can also go for extending the features of the bags by way of collecting feedback from the customers. It can make necessary modifications in its present products by way of analyzing the level of requirements of the customers and can make innovations in the product accordingly. It will thus help the company to attract a considerable lot of potential customers as well (Wright, 1999). 4. Determination of Changes in the Core Business in Response to Industry or Market Changes...
4 Pages(1000 words)Essay

Marketing Products

...?Market Products of the Table of Contents Table of Contents 2 Product Evaluation & Characteristics 3 (2) Service Componentof Fizzy Cola 4 (3) Product Mix of Fizzy Cola 5 (4) Changing Marketing Dynamics 5 5) Support of Marketing Plan 6 References 8 (1)Product Evaluation & Characteristics Initially, Fizzy Cola would be sold in cola and varied other flavors on a larger scale in USA and UK markets. The beverages would be available in bottle sizes of 8oz, 12 oz, 16 oz, and 20 oz. The cola beverages would be available in medium and large sized plastic bottles in USA and UK for convenience purposes of the...
4 Pages(1000 words)Assignment

Marketing of Art Products

...1. Within the contemporary market for art, how efficient are the many sales outlets at disposing of this commodity In your answer you may look at oneor many conduits for the sale of art. Introduction: The sale of arts products could be studied and analysed within the context of marketing as done for any other product. This discussion would focus on whether marketing of arts and art related products could be different from marketing of other regular consumer goods. Meyer and Even (1998) considered the art market as having certain specificities which could be interpreted and explained differently within...
6 Pages(1500 words)Assignment

Marketing of service products

...MARKETING OF SERVICE PRODUCT 2005 Executive Summary Marketing is defined differently among perspectives, but none can deny the importance of the subject toward business. Marketing products are somewhat more popular than marketing services, despite the fact that the service sector is responsible for providing more jobs than the tangible product sector. There are some unique characteristics in marketing services, thus marketing strategies for services required different concerns also. This elaboration provides the literature review of basic marketing...
8 Pages(2000 words)Essay

Marketing of Nivea Products

..., mass usage of the products. These stages are facilitated by the following effective Nivea marketing strategies; Sales Promotion The company has regularly promoted sales by such activities as reducing prices, this makes products more affordable. In addition, packing in small amounts meets the customer needs, attaching coupons induces massive buying. Also, involves sales agents, who persuade customers to purchase the products. Advertising Nivea products are constantly advertised through the radio station and the media. This creates awareness of products in the market. There is also involvement music...
3 Pages(750 words)Assignment

Marketing Services Versus Products

.... Such customization is important because it identifies weaknesses that customers may have in engaging in regular banking and thus providing banking services that meet these weaknesses. For example due to the work of some people, it is not possible for them to be at the banking hall within the usual banking time, requiring additional opening time when service has been closed to others. References Fill K. (2002). Marketing Communications - Contexts, Strategies and Applications, 3rd Edition. UK: Pearson Education Limited. Kotler R. & Keller E. (2012). Marketing Management, 14th Edition. Pearson Prentice Hall. Kvesic, D. Z. (2008). Product lifecycle management:...
2 Pages(500 words)Assignment

The strategy consulting companys products

...Strategy Consulting Company’s Products Strategy Consulting Company’s Products The Boston Consulting group (BCG) is a business consultation firm based in Boston that offers business advice to businessmen and its website address is . The concepts that underlie the services of this strategy consultation firm is announcement of services or important news over the internet. This allows this consultation firm to reach many people over a wide region to generate enough income for the operations of the company. Another concept that underlies the services of this organization is the observation of protocol in all the activities that it conducts...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Strategy for Products for FREE!

Contact Us