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Business Strategy of McDonalds - Essay Example

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The paper "Business Strategy of McDonald's" describes that the overall business strategy of McDonald's is based on offering good quality products delivered through excellent customer services. Customer satisfaction, therefore, is the key strategic alternative available to McDonald's to achieve competitive advantage. …
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Business Strategy of McDonalds
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Business Strategy of McDonalds

Download file to see previous pages... By combining its resources with its core competencies, McDonald's has actually achieved a combination of strategic options which allows it to dominate the market in which it operates. What is also critical to understand that it has been able to leverage its business strategy through its employees? One of the key success principles for McDonald's is to offer its products and services to employees which can deliver such services according to the established standards. To achieve this, McDonald's therefore has been able to develop its hiring and staffing process in such a manner that it is always able to attract the right type of employees to provide the required services at its restaurants.
The sources of its competitive advantage, therefore, are the better product, quick delivery, effective service and highly trained crew members which deliver such services according to the standards developed by McDonald's.
Strategic human resource management principles require that the firms must align their business strategy with that of the human resource strategy to achieve their strategic objectives. McDonalds’ seem to have been able to achieve the same through aligning its business strategy with its human resource and staffing strategy.
To successfully align all three, McDonald has identified the key drivers of growth and believes that customer satisfaction- its key business strategy variable- can only be achieved through the efficient human resource. In order to achieve this alignment of both the strategies, it has been able to outline its key philosophy for motivating the employees and meeting their needs and requirements. By addressing the key requirements of their employees through providing them value, growth opportunities, resources, as well as defined career paths and compensation plans, McDonald's has been able to align its business strategy with that of its human resource strategy. ...Download file to see next pagesRead More
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