Exploring Intentions to Use Virtual Worlds for Business - Article Example

Exploring Intentions to Use Virtual Worlds for Business was a good article due to the informative nature. Individuals not familiar with the search engines might feel more comfortable by going to one place for information. In the end, the researchers proved five out of seven hypotheses. There were several flaws to this article. The first is the low amount of participants in the study. The second was the variety of participants. All of the users of Second Life were already familiar and at ease with computers.

The hypotheses put forth by the researchers could be biased the type of participants chosen for the study. A better selection of age, job occupation, computer skills, and another gender might have disproved some of the hypotheses. Until this range of participants is widening, the true value of Second Life might remain unknown. The last critique is also negative. When researching Second Life, the researchers did not consider the avatars made in Second Life might not be realistic. If an individual in the fashion business New York is dealing with an auction house in Paris, they might want to reduce their weight or make themselves more attractive.

Also, the laws governing cyberspace are slow to catch up with real live laws. Deceptive advertising or business practice would be hard to prosecute. Avatars should never replace human interaction. Second Life is operated in many countries. It would be impossible to enforce any law on this group. These subjects should be addressed in further research.