Nobody downloaded yet

The End of Euro Disneys as a White-knuckle Ride - Essay Example

Comments (0) Cite this document
The reporter states that EuroDisney, now referred to as Disneyland Europe, has experienced significant losses since the theme park was opened in the 1990’s. This report highlights two specific strategic scenarios on how best to make Disneyland Europe a success.  …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.2% of users find it useful
The End of Euro Disneys as a White-knuckle Ride
Read TextPreview

Extract of sample "The End of Euro Disneys as a White-knuckle Ride"

Download file to see previous pages It is not expected for growth in the European sector to be experienced until 2010 or 2011, which will require Disneyland Europe to find innovative methods to draw higher crowd volumes and ensure profit success. Additionally, rising commodity prices which will be felt in 2009 will seriously erode the potential for profitability in this year, with the business forced to cut costs where necessary and appropriate.
One publicity expert identifies that theme park industries are highly competitive and strategic success involves the volume of guests which pass through the entrance turnstile every day (Kohl, 2000: 48). Further, the author identifies that attendance is so widely important that many executive leaders have hourly tourist counts pumped into their mobile devices for the sake of tracking customer numbers (Kohl). This is especially true at Disneyland Europe which relies on customer volumes to generate annual profit. Getting higher sales volumes, however, in the midst of the current credit crunch requires understanding competitive behaviors whilst redesigning Disneyland Europe with a new, modernized logo to attract the contemporary consumer. Readjustments to marketing will be the proverbial saving grace for Disneyland Europe in the next five years.
In 2009, Disneyland Europe must make a stronger effort to understand its customers. Since over 40 percent of all customers are French, repositioning the EuroDisney brand to focus on French lifestyle can ensure a higher revenue stream during the current economic crisis. This will be increasingly difficult beyond 2008 and will require research into existing consumer behaviors in French markets. Snyder (2002) offers that the French tend to link Disneyland Europe with American culture, giving them a negative perception of “cultural imperialism” in which the theme park is attempting to force American lifestyle into a proud, French culture. Negative cultural perceptions must be eliminated whenever possible in the new marketing model.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“The End of Euro Disneys as a White-knuckle Ride Essay”, n.d.)
The End of Euro Disneys as a White-knuckle Ride Essay. Retrieved from
(The End of Euro Disneys As a White-Knuckle Ride Essay)
The End of Euro Disneys As a White-Knuckle Ride Essay.
“The End of Euro Disneys As a White-Knuckle Ride Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The End of Euro Disneys as a White-knuckle Ride

Patrolling Policeman Ride Along

...?Your F. 2 December Patrolling Policeman Ride Along On a ride along with Officer B. Kerr, with the Lawson Police Department in Lawson, Missouri, badge number 5. Officer Kerr allowed me to do a ride-along with him on his shift on December 2-3, 2011 on the overnight shift during the time of 9 p.m. to 3 a.m. First he wanted to enlighten me on his city's police department and the units it consisted of. In this small town, of around 12,000 people, there are 17 sworn police officers as well as a command staff including the Assistant Chief of Police, Captain and Lieutenant all managed by the Chief of Police. This department, in addition to the police officers, also has a Special Weapons and...
3 Pages(750 words)Essay

Police Ride

...Police Ride-Along Experience: Summary and Application of Procedural Precedent Abstract I completed a police ride-along experience on March 3, 2012 as per class instructions. I was assigned to a patrol officer named Officer Brian Franz for a four-hour shift. During this period of time there were three incidents, two traffic violations and an alleged gang-rape of two young girls. The last incident caused my shift to be extended by an hour while procedure was followed, and as Officer Franz had to wait for clearance to leave the scene, I had to remain with him. During the ride-along I questioned Officer Franz about various aspects of being a police officer as well as police procedures from...
18 Pages(4500 words)Assignment

Euro Behaviour

...Euro is usually used within the Euro region with some exception of a few non-memberscountries. It has had a steady performance since its inception except for some few instances that it has not maintained its track. The performance has however been commendable since 2005 with analysts debating on the possibility of it overtaking the U.S dollar as the world’s most used currency for international exchange. Her adoption as state currencies for other nations has equally risen over the time (Hishow, 2007, p. 3-15). The states intending to adopt the Euro as their currency do so by entering into formal agreements with the European Union member countries. It has also been used in trade...
8 Pages(2000 words)Essay

Euro Disney this market. It is important to note that Euro Disney is not a total disaster, and hence has ample potential for improvement. However, before proceeding with development, it is important to address some of the current issues. For instance, they have to reduce the waiting lines by introducing more rides. They have to modify their employment policies and practices according to the French expectations and regulations. They need to improve guest service with robust cultural awareness and training for cast members and other staff. Minimizing management by foreign managers and increasing local managers will reduce challenges in the HR. They should also reduce prices to match with local...
4 Pages(1000 words)Case Study

Euro Currency

... state of the EC and sharing the Common Market in splintered national markets, euro will achieve a result contrary to what was expected. This brings up again the problem of Community legislation of competition and of corporate legislation The Community policy with regard to competition applies mainly in two directions: the control of enterprises (mergers leading to dominant positions, agreements on market share or prices) and the control over the member states (national subsidies). Regarding company legislation, the Commission for too long attempted to mesh the laws of commercial enterprises relating to accounting, advertising and reorganization. The White Paper presents a proposal for a European Company Limited. This is intended... a...
10 Pages(2500 words)Essay

Euro-civlization he continues to describe how the Spaniards treat the Indians: And also, those lands are so rich and felicitous, the native peoples so meek and patient, so easy to subject, that our Spaniards have no more consideration for them than beasts. And I say this from my own knowledge of the acts I witnessed. But I should not say "than beasts" for, thanks be to God, they have treated beasts with some respect; I should say instead like excrement on the public squares. So now the Indians have become "beasts" and "excrement", at least as a way of criticizing the fact that this was the way that the Spanish treated them. The language of Los Casas constantly flows between several different intentions: he wants to describe the sadistic cruelty of...
5 Pages(1250 words)Essay


...About Euros By It is a worthy economic occurrence when number autonomous nations agree to a single currency. The formulation of the Euro as a form of currency significantly impacted international exchange since its inception. Here, we review the Euros history, its purpose, its fluctuation against U.S. dollar. In 1992, Maastricht Treaty established the Euro. Economists Fred Arditti, Neil Dowling, Wim Duisenberg, Robert Mundell, Tommaso Padoa-Schioppa, and Robert Tollison helped develop the concept. Council of the European Union rates were determined rates based on markets rates of component currencies. They introduced the Euro in non-physical electronic form at midnight on 1 January 1999. At that time, the national currencies... of...
1 Pages(250 words)Essay

The Euro

...disappear and lead to deterioration of their economies. Political decisions need to be taken despite the political differences if the euro is to be saved and the extension of the crisis to be avoided. Works Cited Arestis, Philip. The Euro Crisis. Houndmills, Basingstoke, Hampshire: Palgrave Macmillan, 2012. Print. Glazer, Sarah. Future of the Euro will the Eurozone Survive Intact? Washington, D.C.: CQ Press, 2011. Print. Lynn, Matthew. Bust: Greece, the Euro, and the Sovereign Debt Crisis. Hoboken, N.J.: Bloomberg Press, 2011. Print. Mercier, Paul. The Concrete Euro: Implementing Monetary Policy in the Euro Area. Oxford: Oxford...
6 Pages(1500 words)Essay

Euro crisis

...their spending further. Hence this unconcealed fiscal management is one of the reasons of the crisis. This crisis has brought about an end to the growth model of the countries such as Spain, Italy and Ireland among others. Now slowly when these countries moved towards the recession, the revenues from the tax collapsed greatly. It also revealed the spending of the government was totally unstable. Nevertheless the loss of competitiveness has given a hope to these countries about the increase of foreign demands. The countries were also left with high private and public debts and weak chances of long term growth. Reasons of Euro Crisis The sensitive phase of the global economical disaster was...
24 Pages(6000 words)Assignment

A roller coaster ride

...A roller coaster ride Roller coasters remained my greatest fascination throughout my childhood. I would watch on television as people rode the machines high into the sky and at tremendous speeds. I wanted to ride a rollercoaster for a long time until the day it happened. My father had taken me out to a local fair alongside a number of children. The track of the machine lay bare and twisted into the sky. The large metal bars that supported the frame were big and strong. However, they were twisted into unique patterns that my father explained enhanced the thrill of the experience. I boarded a cabin alongside a number of children and fastened the seatbelt, the ride promised to be...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The End of Euro Disneys as a White-knuckle Ride for FREE!

Contact Us