CHECK THESE SAMPLES OF The influence of culture on brand building in the Chinese market: A brief insight
When companies market a branded product, their statements ensure qualities that cannot be acquired through using generic or alternative brands.... The following sections then focus on the chinese consumption behavior towards luxury brands, particularly the unique characteristics of Chinese consumers, the strategies for promoting luxury brands in China, as well as the possible challenges that Chinese companies may face in promoting such luxury brands.... The luxury market has, thus, gained considerable interest from many due to its representation of a hedonistic and somehow irrational form of consumption with which individuals purchase goods for the pleasure these provide regardless of financial costs (Phau and Teah 2009)....
21 Pages
(5250 words)
Dissertation
It is important to mention that in this particular case, the influence of the factors of internationalization as well as brand development has to be researched in connection to the brand of Huawei.... In order to get a better understanding of the influence of the two in regards to the Chinese global brand, it is important to take the views of the people who are deeply associated and integrated with the process of the firm.... As a result, a research question was developed to understand the influence of internationalization and brand development of Huawei and how it helped in achieving the dominance of the brand in the global markets....
41 Pages
(10250 words)
Dissertation
The paper "Chinas Suitability for Nestfree Limited " states that the company would have to follow the chinese rules of conducting business by appearing to the extremely competitive.... the chinese are more comfortable working in groups that they identify with.... Since the chinese believe in karma strongly, they have low uncertainty avoidance scores.... the chinese are not were strongly opposed to uncertainty; rather they expect it....
6 Pages
(1500 words)
Case Study
Global marketers must recognize the influence of culture in all aspects of Chinese life including work habits and consumption of products, before planning their ventures.... hellip; A number of concepts can help guide anyone seeking insight into cultural issues.... The author states that culture, a society's programming of the mind, has both a pervasive on each national market environment.... Any systematic study of a new geographic market requires a combination of tough-mindedness and generosity....
11 Pages
(2750 words)
Term Paper
Dubai has been the market to look out for, for both consumers and investors.... In accordance with Rehman (2007), located in the heart of the Middle East region, the United Arab Emirates (later referred to as the UAE in this document), consists of seven aligned states merged together to formulate the United Arab Emirates....
24 Pages
(6000 words)
Essay
Step 1: The information requirement for global management information systems and marketing research is based on understanding the current trends within the market.... When looking at the trends, there should be an understanding of demographic groups, expectations and how a… There is a question of whether the market can grow through information systems, such as the Internet.
Step 2: The problem defined is based on how to move into a local market, expand and build The demographics that are within a local market differ from those in the global market....
9 Pages
(2250 words)
Essay
Celebrity endorsement is one of the communication method applied by marketers in building a harmonious image between the consumer and... The usage of celebrity endorsement has a major brand communication strategy in companies, which helps in sale and promotion of brands all over… This paper scrutinizes celebrity endorsement as media communication tool that accelerates brands purchase and image.
Due to the continuous innovations in marketing for past decades, celebrity endorsers have become an excellent promotion tool....
7 Pages
(1750 words)
Research Paper
The aim of the research is to compare the influence of peer pressures on brand choice between Chinese and UK's young consumers.... However, the chinese brands are still in its initial phase of making their fashion industry international.... Earlier the chinese fashion industry was fragmented.... Peer groups pressurise on brand choices.... The paper "A Study of Fashion Clothes Brand" analyzes the impact of peer pressures on brand choice between Chinese and UK's young consumers....
7 Pages
(1750 words)
Essay