Department of Microsoft Vendor Program - Essay Example

Dear colleagues!

We represent your attention to a new test program, which was designed by Management Analytical Department. This program would increase the preciseness of supplier evaluation and encourage their self-improvement. We want you to get a new level of understanding of the problems and potential of the suppliers you are working with. The guidelines of the program are those. You should write to your suppliers an official letter with questions concerning such issues as 1. Company financial increase; 2. Problems with product delivery; 3. Product quality; 4. Customer satisfaction; 5. Supplier creativeness. Answers should be directed to your department and then to a manager of a corresponding project. Each quality should be rated on a scale of 1-10, and evaluation should be repeated every sixth month. We understand that this procedure means more work for departments' managers and forces suppliers to higher achievements in their work. On the other hand, it will facilitate access to important information about suppliers' companies and enable their financial success. A project manager is also benefiting from this program because it will enlarge his/her personal experience and create new career opportunities. We will appreciate your support of the program and believe that it will make a significant difference in our work effectiveness.

Yours respectfully and sincerely

Head of the Microsoft Management Analytical Department
Audience Profile

The primary audience of the letter is managers of small and large business projects, with working experience from 2 to 10 years long.

The audience includes about 100 000 -200 000 people working in the USA

Mostly young women and men represent the audience (from 23 to 40 years old), women constitute 30 % and men 70 %

The level of understanding is high (about 90 % in both groups) because the idea of the project is simple and doesn't require an extraordinary level of competence. Problems with understanding could be related to little working experience or otherwise to a lack of basic knowledge (when promotion to the post of manager was based on personal relations instead of working achievements).

The audience expects payment increases and career promotions due to the new responsibilities, 10-30 % of the audience prefers to work as before and get the same payment, but the most part will agree to a larger amount of work in exchange for higher income.

At the beginning of the project, the audience would make some resistance towards innovations and produce opposition to its providing. The project may be called a useless loss of time and intellectual recourses. The strain of new duties will increase the number of conflicts inside the organization, but then some helpful ideas about time-saving procedures would be suggested and accepted. It's possible that 1-5 % of managers would decide to shift to another company. But after all supplier's evaluation will become a standard procedure.