Nobody downloaded yet

Dynamic Development of Marketing Management Strategies and Organizational Performance - Article Example

Comments (0) Cite this document
The article deals with different strategies, their analysis and the choice within the business strategies. The very first section of the article deals with the general view of the strategies according to the micro and macro environment of the firm. The second half of the article deals with the strategic hierarchy…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Dynamic Development of Marketing Management Strategies and Organizational Performance
Read TextPreview

Extract of sample "Dynamic Development of Marketing Management Strategies and Organizational Performance"

Download file to see previous pages The strategy is simply a choice. Prosperity is linked not only with profitability but also the long term growth. It's like steering a ship in the ocean with the danger that pirates may take over, or it might become the victim of the deadly waves. The ship here refers to the company itself and the challenged here include the competitors, the environment etc. Thus, there is a strong need for the managers to make a strategy that works as an action plan to achieve the aimed objectives. The objectives may be both financial such as higher revenues, lower costs, high profits and non-financial just to be the top in the industry, largest market share, or to place the product in the top minds of the customers.
Thus, the need arises to have a blueprint that tells how to go about it Companies need to diverse, differentiate, integrate backward or forwards, and manage business portfolio balanced. The managers need to do planning, develop a vision, has to set their mission, develop long term plans and these all are further divided into different objectives and goals. But it is important that the strategy is to be consistent with the organizational goals and policies, it should be flexible enough to respond to the faster-changing environment in which it is operating, and it should add value to the organization and become a source of advantage over its competitors, and lastly, it should be feasible and practical enough to get through.
Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives (David F.R., Strategic Management). The process of strategic management involves three stages, viz. formulation of a strategy, implementing a strategy and lastly, evaluating the strategy. Since organizations have limited resources thus they need to choose from amongst the alternatives available. Setting a strategy starts with developing a strategic vision so as to provide long term direction, and provide a purpose to the organization. The strategic vision is then converted into specific performance objectives for the company to achieve. And then forming strategies to achieve the desired outcomes that have been developed in the form of objectives. This all was the planning portion of the process; no strategy is useful until it is implemented and executed effectively and efficiently. In the end, the evaluation stage begins which requires comparing actual i.e. the reality with the planned. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Dynamic Development of Marketing Management Strategies and Article”, n.d.)
Dynamic Development of Marketing Management Strategies and Article. Retrieved from
(Dynamic Development of Marketing Management Strategies and Article)
Dynamic Development of Marketing Management Strategies and Article.
“Dynamic Development of Marketing Management Strategies and Article”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Dynamic Development of Marketing Management Strategies and Organizational Performance

Management and Marketing Strategies coverage in The business Times and other related media. In this regard, Sunhuan Holdings LTD is a construction company in Singapore that deserves to be considered for the award given their exemplary management and marketing strategies performance and their great contribution in the economic growth of the country. Sunhuan Holdings LTD Business Model, Productivity, and Innovation Viability and Sustainability of the Business Model Sunhuan Construction Company in Singapore has demonstrates high-level viability coupled with sustainability of their business in the competitive industry. The industry throughout its existence has demonstrated the need to satisfy the needs...
12 Pages(3000 words)Case Study

Marketing Management and Strategies

...Marketing Management and Strategies Discuss the strategies which hospitality enterprise might adopt to create a sustainable competitive advantage. Illustrate your answer with examples from the hospitality sector. Your Name, University Name/College name January 14, 2008 Introduction The paper analyses the hospitality industry using the porter's five force model and the interpretations are made. Then a SWOT analysis of the hospitality sector is done. Then market segmentation of the hospitality sector is discussed with segmentation models. Finally the various strategies adopted by the hospitality sector are discussed. Broadly,...
12 Pages(3000 words)Assignment

Marketing Management Strategies Analysis

...-level vision: often, decentralization results in foreign managers developing strategic vision, culture and management practices that differ considerably from those at the headquarters leading to a lack of a single vision or organizational strategy. Duplication: if proper research is not done, it may result in a duplication of products in two markets and especially if communication between countries is disturbed in some way. It can also happen if decentralized authority is seen as not being reporting to a central authority. Moreover, managers in each country may not have any incentive to share knowledge and tactics with...
17 Pages(4250 words)Essay

Dynamic Content Management

...with the organizational tasks, goals and roles which lead to high quality content and accurate, attractive, useful websites which are easy to use. The average organisations Web site or intranet has anywhere between one thousand and one million pieces of content. By the time the organisation has reached this size, it has a substantial Web content management challenge. What is a Web Content Management System? From Cascading Style Sheets through XML, has now evolved into the web CMS environment, where USD6.4 billions is expected to be spent by 2007 according to IDC. In a Web Content Management system the design and presentation of content on a Web page is separated from...
10 Pages(2500 words)Essay

Marketing Strategies Development

...clients. Competing in the right way in the right arena can be extremely profitable, but only for a limited time. The core competencies of the corporation, which are the basis of competition, provide the foundation of a sustainable competitive advantage and long term performance. Unless there is an advantage over competitors that is not easily duplicated or countered, long term performance is likely to be elusive (Aaker, 1989, p. 91). I will highly recommend MoTech Ltd to continuously take the lead in new product development, innovation, technology and collaborate with other partners and competitors when entering new markets. Managing a company’s...
14 Pages(3500 words)Essay

Organizational Performance Sure that he can perform the job satisfactorily Have clarity of its perfect execution Sure that he will rewarded satisfactorily He should crave for that reward. 4 All these developments are of recent 25 years where rewards are not yielding commensurate responses from the workers. Leaders understand these mismatches and manage the things to ensure the smooth running of the organization. Thus, leadership and management styles play a major role in involving the employees and extracting the right performance. Section 1 – b: Difference between Leadership and Management Styles and their Effect on Individual and...
9 Pages(2250 words)Assignment

Organizational Strategies

... and gain an insight on the capabilities of the different laptops. This exercise is important as it acts as an eye opener on the importance of organizational strategies even in other fields of business operations. References Usanotebook (n.d.). usanotebook. Retrieved April 7, 2012, from bished_Laptops&gclid=CMbsyKKdo68CFcjO3wodIWgJbQ... Laptops can be ified in different categories, depending on their sizes, models, processor types, and colors. The following is the classification of the laptops sold at website depending on their models: Classes of Laptops on sale by Acer Dell Lenovo IBM Furthermore, each class of computers has di...
1 Pages(250 words)Assignment

Organizational Performance

...qualities and higher subjective-wellbeing characteristics. Extroverts are in some cases better communicators, an aspect that is desirable in the workplace where teamwork and collaboration are vital for improved performance. Therefore, considerations for such personality traits draw managers to develop some bias towards individuals with the required traits commensurate with the job at hand. However, Neal et al. reported negative relations between extroverts and personal proficiency in the workplace.5 However, Neal et al. observed that openness had a positive relation to the proactivity of an individual as well as to organizational proactivity. Moreover, the study...
9 Pages(2000 words)Essay

Principles of Organizational Performance Management

...Principles of Organizational Performance Management Introduction Healthcare organizations often experience poor performance with respect to qualityof services. In this context, it can be stated that it is the responsibility of nursing professionals to preserve their respective performance engaged in varied healthcare organizations. While maintaining the performance, it is quite essential to establish an evidently described set of performance measures and indicators. This might be owing to the reason that the performance measures can help in operationalizing the performance with respect to...
7 Pages(1750 words)Admission/Application Essay

Performance Management and Organizational Goals

...or organizational. It is important to understand that efforts imparted at every level of the organization need to be in accordance with the goals and values of the organization. Clarity in communicating organizational goals makes it possible for the employees to understand what is expected of them ultimately making their efforts more focused and directed. however, organizations need to support the employees in developing skills and expertise through training activities, setting SMART goals, creating a strong organizational culture, giving them ownership of their work and providing them with adequate tools and equipment to perform well. Thus the...
2 Pages(500 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Article on topic Dynamic Development of Marketing Management Strategies and Organizational Performance for FREE!

Contact Us