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Blackberry Marketing - Case Study Example

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Summary
In the recent past, the telecom world has witnessed several revolutionary ideas. Keeping a few factors in view, like the growing business needs, net promoter score of customer satisfaction, emerging technology enhancements, competitive landscape in the industry, it is fair to initiate a well planned Research to capture trends or forecasts or develop a pattern based strategy to ensure the desired business results are achieved.
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Blackberry Marketing
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Blackberry Marketing

Download file to see previous pages... As indicated in forth coming sections, over 41 million people use BlackBerry smartphones through 550 carriers and distribution partners in 175 countries around the world. This is encouraging enough to conduct the research on this organization as the results will not only offer enough insights, the experience would in all probability bring positive results for both the organization and the researcher.
In order to explore the idea of gathering information, researching on previous efforts made by the organizations on similar exercise and its outcome, while we rely heavily on the website, our sources are not limited to the site alone but various reports published at regular interval in different journals.
We begin with a brief paragraph introducing the different tasks being conducted to confirm the understanding of the researcher, methods adopted to make the research effective and higher objectives aimed for by the different exercises. This project has specific defined goals and milestones that are also listed in this paper. The first exercise would be an elaborate planning of the research for appropriate decision making, second exercise would be to create relevant questions to satisfy some of the objectives and information targets outlined in first exercise followed by the third exercise to collate necessary information based on the research conducted to arrive at decision and facilitate next steps
2. Task One: Research Planning for Decision Making

2.1 Introduction

In this exercise, keeping the process and output in view, the research design is defined, regardless of traditional and conventional methods that were practiced earlier, as there are a few prevailing factors that inadvertently dominate the design of research we conduct. The attempt here is not just to identify the overall process appropriately but to expedite the execution and bring in better results. This paper deals with a few basic concepts definitions, along with challenges in the recent past, constraints and bottlenecks. The attempt therefore has been not just to address the research design aspect but the factors that need to be considered to ensure we have an effective design in place for Research and build information repository.

While we leverage our previous learning from similar exercise, there is a clear effort to innovate to ensure optimistic results and eliminating hindrances in the different tasks we carry forward pertaining to Blackberry. The approach is primarily to evaluate a process realistically and introduce changes based on industry trends or other aspects that suit the process. In this exercise, we capture the trends in the past and also make relevant assumptions to arrive at a reasonable conclusion without much ambiguity.

Organization Chosen: Blackberry

2.2 Organization ...Download file to see next pagesRead More
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