LaunchMe Company SWOT Analysis - Essay Example

The strength that presents itself to the company is the fact that all eight partners in the company have a lot of experience in the industry. This means that what they have learned over the years will be implemented into the company giving the firm an advantage since the partners know which policies to implement for LaunchMe to experience success by realizing profits.

The fact that partners come from administration, finance, and sales departments of other successful companies in the market ensures that the company’s departments will be components especially the three which are crucial for the success of any company. Another strength that the company has is the fact that its management structure is well suited for new ideas and contributions meaning that the decisions and policies undertaken by the company will comprise both new and old ideas which will help the company realize success.

The fact that the company is very new in the marketing and branding market is a weakness. This is because the marketing and branding industry is characterized by a lot of customer loyalty thus many consumers in the market are loyal to existing brands making it hard for new companies to penetrate the market(Kotler, Etal, 2006.). LaunchMe is currently a small business establishment which is a major weakness since the company is not able to hire many employees. This is due to a lack of resources to support a huge staff. As a result, many huge companies with huge projects will forego LaunchMe since they will assume it will be unable to launch huge projects. Another weakness that the company faces is the fact that it is operating in the United Kingdom only. This will greatly limit its consumer coverage which is essential for such a company for it to attract as many customers as possible.

Opportunities
Investments opportunities, innovation, and technological revolution provide the LaunchMe company with the opportunity to grow remarkably. This is because current trends are showing that the economy of the United Kingdom is steadily getting back to its where more and more investors are putting in their cash to small companies such as LaunchMe which are expected to bring back revenue in the future. The fact that the company aims to focus on business owners and entrepreneurs both in the United Kingdom and the international market presents a great opportunity for the growth of the company since the rich people in the country are always interested in starting up new businesses hence providing a steady market for LaunchMe’s products and ser ices.

The branding and marketing industry is a growing industry with new developments and innovations (Belch, 2002). This is not only in the United Kingdom but in the whole world (Wheeler, 2006). This creates an opportunity for the company to both grow geographically and financially. By venturing into other countries in Europe and eventually the whole world the company will be able to increase in both size and outreach resulting in the company enjoying more revenue.

Threats
Some major players pose threats to the company in terms of unfair competition. Such companies include Addison Whitney, Siegel, and Gale among others. Such companies are a threat to the company since they have a well-established customer base meaning they enjoy a lot of customer loyalty. It is a known fact that customer loyalty can result in monopolistic features existing in the industry. Another threat that the company faces in its operation is to suffer huge losses as they try to penetrate the market. Such losses may be incurred as a result of poor decision-making or external factors such as economic downfall which the company cannot control. For instance, the 2007/2008 economic crisis resulted in many new companies in the country collapsing (Ller, 2011). This is a major threat since the success of such a company is a determinant of such factors that influence investments and credit availability from banks and other financial institutions (Michaels, 2013). Read More