Strategy, analysis, & Evaluation - Essay Example

This reflective study essentially intends to significantly reveal upon the wisdom and learning I received from the trainers and teachers. In the given course module, I have largely read regarding the concepts, theories and importance of strategic management and crucial evaluation of the facts I have understood during the curriculum and how can I relate as well as apply this in my prospective career (Lock, 2004). To carry out this investigation, self reflection method will be implemented. In this study, I will depict about my learning during the course and will mirror upon how I apply those learning in my professional career.

In this contemporary world, where everything is occurring in real time, businesses and organizations are continuously focusing on strategies and techniques helping them grow and develop at the same time. The legacy of marketing theories and concepts can be traced back to the time when trade and commerce came into light. The marketing theory has greatly influenced the peak of other theories relevant to commerce and business. Beside development of marketing theories, various other parallel streams such as commodity development, internal management analysis, institutional marketing, industry analysis, branding and promotion, advertising and media also experienced wonderful expansion and progress (Pettigrew, Whittington and Thomas, 2006).

The quick evolution, that occurred just after the Second World War added escalation in the 1960s. This time the push was largely on operational management and organizational behavior which also strongly influenced the theories of marketing. The report deals with strategic management audit of a large hospital. Extensive secondary research was taken up as an approach to gather relevant information. Primarily the research was done in the area of strategic auditing with respect to the organization as well as the industry itself.

This analysis helped me in understanding useful insights about the theory as well as realistic and practical application of strategic management auditing. The goal of the report was to understand and evaluate the internal and external analysis of the hospital and prepare strategies which will help in growth and sustainable development of the organization in future. The report was based on an organization called King’s College Hospital NHS Trust, which is undergoing a comprehensive strategic investigation.

Research about the hospital assisted me to understand the process flow of an organization in a service industry. This also provided me an opportunity to closely review the various occupations, functional activities as well as operational aspects of a hospital and importance of their smooth and appropriate integration for the proper functioning of an organization. Apart from that the project also helped me in learning various theoretical and academic models associated with the assignment. For example, I learned and made use of different concepts such as value chain analysis; VRIN analysis and stakeholder approach, but barely had any consciousness and practical knowledge about the methodological sides of these concepts.

The assignment not only widened my overall understanding about the various concepts but provided me with a firsthand experience of the practicality and