Nobody downloaded yet

BP Case - Essay Example

Comments (0) Cite this document
Name: Instructor: Task: Date: BP Oil Company The origin of BP Oil Company dates back to 1901. BP’s mission statement indicates, “"BP wants to be recognized as a great company – competitively successful and a force for progress. We have a fundamental belief that we can make a difference in the world” (Farfan 1)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
BP Case
Read TextPreview

Extract of sample
"BP Case"

Download file to see previous pages As a result, he outsourced and collaborated with Burmah Oil Company. Together, the two companies made their first successful oil discovery in 1908. Numerous transformations and ownership details alterations followed this incidence. During this stage, the name was Anglo-Persian Company. The British government secured several shares, propelling the company’s progress (Kim and Marques 1). The British influenced the initial interest of the company. The primarily aim for searching and mining of oil was the need to fuel British aircrafts and vehicles in the world war I and probable future wars (Kim and Marques 2). Claims that the company neglected workers’ safety were common during the early stage in the company’s development. The manual workers and the surrounding communities experienced food shortage and health crises despite establishing the largest oil refinery in Iran, and becoming a superior fuel supplier to the Allied forces in Second World War. The infrastructure remained a concern for the community, while the company, now referred as Anglo-Iranian Oil Company (AIOC), played “a blind eye”. The failing national trust made the Iranian government to kick out the company. Following a coup, the AIOC returned and rebranded to British Petroleum (BP) (Kim and Marques 7) After its come back, the Middle East public still resented the company despite establishing environmental-friendly oil pipeline-network to several refineries. The pressure mounted until BP finally decided to take action. It rebranded the logo from British Petroleum to Beyond Petroleum and the management swore to explore other eco-friendly energy sources as a new measure of conserving the environment. However, the pledges of transformation did not reflect in the ensuing BP operations. A number of separate accidental disasters followed until the most recent disaster, Oil Spill in the Gulf of Mexico, 2010 (Kim and Marques 1-7). Communication process A strong internal communication system reassures the public and makes them confident ambassadors of the organization. The principles outlined below establish effective internal communication processes and systems according to the professional analysis. The surveys check on employee’s views, interests and opinions. The management will not establish system, rules and policies that will effectively enhance internal communication unless it understands its staff accordingly. Fulfilling promises The management should ensure that promises made to the staff are met in time. This reduces the risk of losing trust in the employees that ultimately leads to reduced regard for official or upstream communication. Celebrating success and communicating the brands’ value. Some employee performs their tasks devoid of motivation. These staff members do not believe in the organizations goals. Consequently, they may create a negative attitude in other staff members. Awarding members who perform exceptionally shows that the firm is focused. Communication diversification Diversification involves incorporating other communication channels and forms that differ from usual ones. For example, the management team may take tea with the subordinate staff to improve informal communication and interaction within organization. This process eventually promotes motivation and confidence among workers. Reassuring the staff Reassuring the staff especially when the media attacks the organization is vital. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“BP Case Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from
(BP Case Essay Example | Topics and Well Written Essays - 750 Words)
“BP Case Essay Example | Topics and Well Written Essays - 750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Business Studies - Case Study: British Petroleum (BP)
...?Running Head: ABBREVIATED OF YOUR CHOICE (all caps) <Case Study: British Petroleum> and Section # of Name> Case Study: British Petroleum (BP) This paper would elaborate the key issues regarding British Pertroleum and its oil spill in 2005. the case study and BBC news article would be used to describe the main events and the significance and impact of the Headings Paragraph 1 > Explosion Paragraph 2 > Reputation of BP in Texas Paragraph 3 > The Safety operation of BP Paragraph 4 > Bad news of BP in 2006 Paragraph 5 > BP’s explosion due to lack of safety Paragraph 6 > Reduction in costs Paragraph 7 > Responsibility of BP Paragraph 8 > Confirmation of BP Quantitative data On 23 March 2005, 15 people were killed and more than 180 were... harmed in an explosion at...
4 Pages(1000 words)Assignment
Analyze the BP Oil Spell Case
...Analysis of the BP Oil Spill Case The BP oil spill was an oil spill at the BP-operated Macondo facility, at the Gulf of Mexico. The oil spill is considered the largest, in the history of the petroleum industry. The oil spill started on the 20th of April and went on until the 15th of July 2010. Following the explosion of the oil rig, eleven lives were lost, and the environment of the area was largely destabilized. Following investigations, it was exposed that poor risk management was among the major causes of the explosion. This paper will present an analysis of the BP oil spill case, from different perspectives, including transparency,...
5 Pages(1250 words)Essay
BP Case Study: Investment Proposition
...? BP Case Study: Investment Proposition Table of Contents Table of Contents 2 BP Overview 3 Timeline 3 Deepwater Horizon incident 4 Financial impact on BP 4 Reasonable compensation by BP 6 Reaction of financial market to BP’s involvement in price-fixing scandal 7 REFERENCES 8 APPENDIX 9 BP Overview BP is the one of the world largest international company dealing in gas and oil. The company has exceled in providing the customers the fuel for their daily livelihood and transportation, lubricants for the engines and petrochemical products to be used for various purposes like packaging, clothing and paints...
6 Pages(1500 words)Essay
...CORPORATE SOCIAL RESPONSIBILITY THE CASE OF BP Introduction Corporate social responsibility comprises sustenance of depleting environmental resources, emergence of effective workplace practices and narrowing the gulf between the rich and the poor. The good old concept of corporate social responsibility though is taking new dimensions with more and more companies encouraging and involving their employees in the numerous social activities and ventures being undertaken in collaboration with NGO groups and voluntary organizations. With a large percentage of the workforce being young and enthusiastic they are volunteering with utmost dedication and concern and not as a mere obligation. Even in the absence of...
18 Pages(4500 words)Essay
Transnational strategy case study of The Transformation of BP
...Running Head: TRANSFORMATION OF BP Transformation of BP [The [The of the Transnational strategy case study of "The Transformation of BP" Introduction According to the expert analysis many experts turn out to be Chairman and Chief decision-making Officer of British fuel (BP) in many organizations. Prior to that, Horton, Chairman launch "Project 1990," a learn to think a major decision-making transformation of his conglomerate. Project 1990 was rich in person resource (HR) initiative: culture alter, vision and values, and necessary behaviors. All were a fraction of transform BP into a new shape of association that would draw and advance...
12 Pages(3000 words)Essay
Ethics & Governance relating to BP and M&S Case study
...upon after an incident related to BP that led to a fire that took the lives of 15 and harmed 150 people. With reference to the report, the BP was embroiled in cost cutting measures for years. This in turn predisposed the company to catastrophes of this nature. The management of the BP group was the major actor, and the workers, the minor actors. When events of this magnitude (fire tragedy) occur, it becomes the onus of the company to try and polish their image (Mortisheadfsed, 2005, p. 8) b) On the basis of the British petroleum case, there emerge a plethora of consequences that need to be examined. As is the case, companies thrive on good public image....
8 Pages(2000 words)Essay
BP Case Alaysis
...BP case Analysis This is a case of excellent leadership in the digital economy, where the technology advancements are well aligned to fit the mission of the company, while at the same time serving the interest of the employees. Starting 1998 through to 2001, many technological transformations had been implemented in the company, all giving positive results. The transformation saw the introduction of software and hardware that would allow the employees “work and live on the web” (Margaret, 1999). There was also a change of the role of technology usual role to that of developing strategies. It is through the development of such strategies that the company was able to gather double the...
2 Pages(500 words)Article
Accounting case study on BP p.l.c
...Accounting case study on "BP plc" BP plc. started out as British Petroleum a that is synonymous with many peopleand is a multinational company whose headquarters are in London dealing with oil and gas as the two broad classes of products (, 2014). The company’s market capitalization is ranked sixth globally, and fifth largest company globally in terms of revenue. Its production of gas and oil in the year 2012 was the sixth largest in the world and is amongst what are referred as the “supermajors” in the production of gas and oil. It is a vertically integrated company operating in any gas and oil industry sector and this diversification includes production and exploration, distributing and marketing, trading, power generation... in the...
7 Pages(1750 words)Case Study
BP Russian Case Analysis
...English BP Russian Case Analysis BP Russia is one of the companies that have ventured in the oil industry since 1997. Russia being one of the largest producers of oil in the world, there is great business potential for many investors. Following the government’s efforts to eliminate monopolistic competition, private investors have found it worth to invest in this market to take advantage of the growing demand of energy not only in Russia but also across the world. BP has formed a number of business alliance in a strategy aimed at increasing its investment potential and increase production. While partnerships are vital for the success of an organization, they may become...
6 Pages(1500 words)Case Study
BP Case Study
...BP Marketing Case Study Case Synopsis BP is a petroleum company which is faced by a monumental task of redeveloping its sustainability branding strategies in order to repair its tarnished reputation. After the Deepwater Horizon disaster in the Gulf of Mexico, the company’s image was tattered and it needed to rebrand in order to reclaim its reputation (Black 16). BP Company realized the importance of being more conscious about its environmental responsibility and made a landmark by becoming the first oil company to acknowledge the presence of global warming. The company introduced initiatives to help in the production of cleaner and alternative forms of...
4 Pages(1000 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic BP Case for FREE!
Contact Us