Business Integration - Essay Example

On his part, Otley visits the performance management framework and stresses the need for management to be distinguished from strategic planning and operational control. This is because, in performance management, the actual essence of functionality is focused on a combination of management planning and control systems. Performance management framework looks at overall future success, strategies for achieving the said success, level of performance expected of staff to realize successful implementation, rewards to be gained by achieving the goals, and finally the information flow to the used in the implementation process.

Reading through the case of Emirates Airlines, it can be generally said that the company, and for that matter, its management made sufficient effort in utilizing the performance management framework. However, this was not done to its logical conclusion. For example, future successes were clearly identified with accompanying strategies to achieve them, bringing about an organizational culture focused primarily on expansion and growth. The global brand that was developed, acquisition of New Zealand as Emirates’ most easterly destination, and brand building that went on within the company is all factors to prove the success with the organizational culture that was created.

However, in terms of performance management, there was a level of deficiency that was recorded with aspects of the performance management framework such as rewards to be gained through achieving goals and emphasis on information flow.. anagement framework looks at overall future success, strategies for achieving the said success, level of performance expected of staff to realize successful implementation, rewards to be gained by achieving the goals, and finally the information flow to the used in the implementation process.

Reading through the case of Emirates Airlines, it can be generally said that the company, and for that matter its management made sufficient effort in utilizing the performance management framework. However, this was not done to its logical conclusion. For example future successes were clearly identified with accompanying strategies to achieve them, bringing about an organizational culture focused primarily on expansion and growth (Otley, 1999). The global brand that was developed, acquisition of New Zealand as Emirates’ most easterly destination, and brand building that went on within the company is all factors to prove the success with the organizational culture that was created.

However in terms of performance management, there was a level of deficiency that was recorded with aspects of the performance management framework such as rewards to be gained though achieving goals and emphasis on information flow. Knowledge management strategy Hansen et al (1999) based a lot of their framework on knowledge management strategy where they outlined the need for companies to appreciate the kind of knowledge they have and the worth of each of these knowledge. Generally, it is said that knowledge exists within the human resource but through a comprehensive human capital development, it is possible to transform and translate the knowledge into aspects of organizational management such as competitive strategy (Kaplan and Norton, 1992).

But for a company like Emirates Airlines to make good