Business analysis of a restaurant - Essay Example

The foods offered at the Straits Cafe are described in the elegant menus that are split according to meals, which include breakfast, dinner, brunch and dessert. The variety of foods served at the cafe ensure that the needs of all customers are met leading to customer satisfaction and loyalty, which transforms into high profits for the company (Yu 12). Location of the Restaurant The Straits Cafe is located in the heart of downtown. The mall in which the hotel operates is known as the Westfield San Francisco Centre.

The Westfield San Francisco Centre is an urban shopping mall located in San Francisco, California (Roy 19). The mall is run by Westfielf Group and jointly owned by Forest City Enterprises. The businesses that surround the mall include Century Theatres, Bristol Farms grocery and San Francisco State Univerity. The Westfield San Francisco Centre operates between 10:00 am to 8:30 p.m. from Monday to Saturday, but closes at 7:00 pm on Sunday; however, the operation time for restaurants and bars may differ (Roy 22).

The Westfield San Francisco Centre attracts and retains major customers who find their way into the restaurant. The mall attracts more than twenty million tourists from across the world during all the four seasons (Roy 10). The mall offers a range of accommodations that meet all travellers’ needs. . The Straits Cafe management team has witnessed additional visitors seeking accommodation in the restaurant. This has forced the hotel managers to hire an extra hall on the third floor of the mall that presently accommodates thirty-five customers.

Competitors Stiff competition is one of the greatest challenges facing the Straits Cafe. There are several restaurants and cafes offering similar services in the Westfield San Francisco Centre (Roy 6). These include Hotel Palomar, Hotel Diva, Union Square Hotel, the Four Seasons San Francisco and Chinatown Hotel. Chinatown Hotel is just next to the Strait Cafe, and it offers almost similar products to Straits Cafe. Chinatown Hotel, however, has limited capacity; this factor gives the Straits Cafe a competitive advantage over Chinatown Hotel.

This competition has led to the management introducing semi-private rooms and private rooms that attract customers who intend to hold private parties (Yu 16). Scale and Decoration The Straits Cafe occupies a floor space of three hundred square meters. The kitchen and the bar alone occupy sixty and twenty square meters respectively. The interior of the restaurant has enough space and capacity to accommodate one hundred and twenty guests. The floor space is large enough to place thirty tables and leave passages between the sitting tables.

The sitting arrangement is strategically planned by the management to avoid long waiting lists when customers place orders. The walls of the restaurant are beautifully decorated. The restaurant is equipped with high tech facilities that provide comfortable services to the customers. Adequate kitchen space enables the customers to pass through the cooking place and inspect the sanitation of the kitchen (Yu 22). This