Internal Communication Between Managers and Employee - Research Paper Example

 Internal Communication between Managers and Employee Executive summary In an organization, communication is very important at any time in the process of operation as it ensures that every person is aware of all the activities taking place and get involved where it is necessary. A team of leaders who are chief decision makers in that area leads most organizations and they are the ones who meet and make consultations concerning projects they intend to implement for the success of their organization. However, there are ideas that are contained in the minds of the employees and whose implementation cannot take place if the managers in an organization do not tap them through different platforms. For the success of a communication in an organization therefore, managers need to implement plans that will ensure that employees are free to give their ideas, which can be constructive to the organization. In establishing a communication, people can achieve proper communication especially in their processes of introducing a new product in to the market. Different stakeholders need to play their parts in the whole process so that they can be accountable of all the things they do regardless of result of it all. In the same way, different organization managements use various media, which include; websites, social media, TV, radio, brochures, gift cards and emailing to reach the intended targets to communicate. With effective methods of communication, organizations address the different needs they have through intensive consultation between the members of the management team and employees. Sometimes the methods of communication adopted by the managers or the employees adopted may not be effective and therefore, training is required to enhance proper communication between them. This training also needs to be evaluated to ensure that it gives all the trainees the necessary skills they can use to present ideas to the people they intend. Purpose of the Study The purposes of carrying the research on the communication between the employees and the managers in an organization included the following; 1. To determine the organizational strategies to develop its own brand 2. To establish how an organization expand its market for its goods 3. To determine how training influences a workforce environment Methods and Procedures Used There were different organizations selected from where data could have been collected but because they were numerous, a few of them were selected through random sampling. In addition, in the organizations, there were very many employees who were eligible to give the data but to get a representative group, they were sampled randomly. The method of data collection in the process of acquiring the data that is analyzed was primary data collection in which managers and employees were interviewed. The process also included the collection of data through observation of behavior of different participants in relation to the different conduct when relating to each other. Analysis of Internal communication between managers and employee The process of analysis of internal communication between employees and managers involved three levels to ensure total coverage of all the different areas about the communication between them (Lisa, & Taylor, 2011). The three areas which were addressed in this process include; organization’s strategy to develop its own brand, how an organization expands the market of its goods and how training program affect a workforce environment. Organization’s strategy to develop its own brand Technology to Educate Customer about Product (%) 1. Website 50.0 2. Social Media 25.0 3. Email 37.5 4. Gift card 12.5 5. Newsletter 12.5 6. Brochure 12.5 7. TV 12.5 Types of Advertisement 1. Website 12.5 2. Word of mouth 37.5 3. TV 37.5 4. Radio 25.0 5. Social Media 25.0 6. Newspaper 12.5 Managers to Employees Communication about Brand 1. Video 25.0 2. Meeting 37.5 3. Website 12.5 According to the data presented in the above table, formulation of strategy to develop its own brand, there are they focus on three main areas that can assure success. These areas include the technological that need to be developed to reach the customers with information. In this process focus of the strategy, website has been seen to have influenced the most people and it is required has been efficient in the process. Another way most popular technological step that an organization can use to reach customers with information is emails. The choice of the method to reach out to the people has been influenced by the development of the people in the world in general where internet is available to very many people. This explains why the top three most popular methods of reaching out to the people about a brand are related to internet as illustrated by websites 50.0%, emailing 37.5% and social media which implies twitter, Facebook and others have a share of 25.0%. Another category is advertisement, which indicates that there are different methods to make the brands known to customers, where most people rely on the word of mouth, TV, Radios, social media with website and newspapers getting a smaller share in this. To explain the different factors that cause TV, word of mouth and radios to be more popular, it can be as a reason of how a the process is able to engage the target population as well as how interactive it is. This explains why word of mouth and TV, the most interactive of the others are ranked the most popular. The other bases of establishing a brand in the market is communication between the managers and employees to ensure that each of them have a say in the development process of the product. In this category of the process of establishing a strategy for growing a brand, the need for the process to be interactive can be implied according to the results of the research. Meeting, which is the most interactive of the three models produces better efficiency followed by videos and websites are not as interactive and hence are the lowest ranked in this process (Lisa & Taylor, 2011). Organization Expand the Market of its Goods Products Placement (%) 1. Refrigerator 25.0 2. Gas station 12.5 3. Bookstore 12.5 4. Online store 25.0 5. Grocery 37.5 Method of Identifying Customers’ Needs and Wants 1. Talk to customer 25.0 2. Website 50.5 3. Customer survey 37.5 4. Evaluate service 12.5 5. Suggestion book 25.0 6. Social Media 25.0 7. Phone 12.5 Targeting Market 1. Young women 25.0 2. Treat everyone fairly and equally 50.5 In analysis of what an organization should do to expand the market for its goods, three different things can be done whereby people can implement plans to improve product placement, understanding the needs of the needs of customers and establishing a target market to address. Different placement methods are implemented to expand the market of the commodities and different methods have been indicated to show some good results that are able to change the circumstances. In this strategy of expanding the market, visibility of the things displayed seemed to be the drivers for buying of commodities of an organization and quickly expanding the market. For example comparing refrigerators, which has things concealed in a container is one of the ways that has attracted little interest of people as compared to a grocery, which displays all the products to the people. On the other hand, security of the method of placement has helped the better choice of people as could be indicated by the better reception of online store as compared to others (Tellis, 2004). The other part of the struggle for establishing the market is by understanding of the people which has been indicated by different things. The key determined by a variety of information on the preferences of people in the different sources. For instance, considering the different methods available, there are different methods have provided better clues as could be seen use of website which is the most popular, customer surveys as well as suggestion books. According the different methods, people are likely to be attracted to expand the market for commodities they produce (Dlabay, Burrow & Kleindl, 2011). Market can be expanded by implementing a strategy to allow focus on a small market that allows an organization to produce products that customers will buy. However, in focusing on the market, it is necessary to give equitably to all the people in the environment of the market. Focusing the market with segregation reduces productivity of such an organization as was indicated when the focus of the production was on women, the productivity was lower by half margin (Kemp, 2005). Training Program Positively Affect Work Environment Positive Work Environments (%) 1. Stock 12.5 2. Team work 50.0 3. TV 12.5 Improve the Productivity of an Employee 1. Communicate to customer 50.0 2. Provide better services 12.5 3. Automatic equipment 37.5 Percentage of Succeeding Training Program 1. 50 25.0 2. 80-90 25.0 3. 100 25.0 In assessing the impact of training in an organization, the effects were analyzed according to different three different issues i.e. positive working environment, improve the productivity of an employee and the percentage of succeeding training program. According to the research, the in relation to the creation of positive working environment, the people are attain more in teamwork more than at the environment of stocks and through TV. Teams benefit more of the from training because of the possible interaction that happen after training. While the rate of benefit training can take a different ways as could be, understand from the perspective of analysis of the impact of the training on the productivity of the training. This is seen because while it influenced the delivery of services to customers and the knowledge on automatic equipment, it indicated no impact on provision of better services. This can be determined because the services deliveries are normally determined by the attitude and character on an individual. Success of the training has been generalized among the people because they resulted to similar impact on trainees (Hartline & Bejou, 2004). Conclusion and recommendation Based on the analysis of the research results, the following conclusion can be made 1. In communicating ideas about the business, people need to be well established in improving the employees’ productivity. 2. In order to establish a brand and sustain it in the market, it will be necessary to show general concern to all potential customers 3. Training of employees improves the productivity but cannot change the great aspects of the individual character. Because of these conclusions, the recommendations that can be adopted are as follows; 1. The company should carry out research before implementing any plan to improve productivity 2. The success of implementation is dependent on the plan put in place and therefore, a market establishment should be openly focused to attract as many people References Dlabay, L. R., Burrow, J. L., & Kleindl, B. A. (2011). Principles of business (8th ed.). Mason, OH: Cengage Learning. Hartline, M. D., & Bejou, D. (2004). Internal relationship management: Linking human resources to marketing performance. Binghamton, NY: Best Business Books. Kemp, S. (2005). Perfect solutions for difficult employee situations. New York: McGraw-Hill. Lisa, H., & Taylor, T. (2011). Connecting Top Managers: Developing Executive Teams for Business Success. FT Press. Maruca, R. F. (2006). What managers say, what employees hear: Connecting with your front line (so they'll connect with customers). Westport, Conn: Praeger Publishers. Tellis, G. J. (2004). Effective advertising: Understanding when, how, and why advertising works. Thousand Oaks, Calif: Sage Publications. Read More