Communication in business - Essay Example

Though we had some problems in the past, we have successfully overcome them and are now viewing ourselves as a socially responsible company that works in cooperation with the society and its individual members. We are committed to our consumers and stakeholders, and are actively supporting a number of CSR programs with the help of our worldwide CSR initiatives. The Coca-Cola Foundation has given us the knowledge and expertise on reaching out to people and communities all over the world. Therefore, on the basis of our own experience, as well as best world practices, in this letter we would like to address the following principles of United Nation’s Global Compact, which we view as the guiding principles for conducting business in current economic, political and social environment: Principle 4: Businesses should uphold the elimination of all forms of forced and compulsory labor.

Principle 8: Businesses should undertake initiatives to promote greater environmental responsibility (United Nations Global Compact, 2010). Protecting human rights and well-being of our planet are among the primary objectives of Coca Cola. We believe these aspects of business should be fundamental for every organization in order for all of us to help the planet be a better, safer and healthier place. Therefore, with regards to these Global Compact principles, we recommend that the members of the Australasian Local Network should: Develop and implement internal, integrated into corporate strategy and corporate culture, policies for preventing and fighting all forms of forced and compulsory labor.

The companies are welcome and encouraged to take a look at, and view as an example, our Human Rights Statement (Staff, 2013). This document may serve as a guide for developing own, company-specific, set of policies and strategies. It is also useful to cooperate with human rights experts in order to expand and deepen the company’s understanding the issues related to human rights and fighting forced labor. Design and implement a forced labor awareness program to educate host communities on their employment rights.

At Coca Cola we believe that not only the company itself, but also the society should take aware of how to prevent forced labor practices. Though it may be a challenge in some countries and communities, companies should adhere to internationally accepted practices and principles and promote them within the host communities. Notify and oblige suppliers to follow the company’s policy for preventing and fighting forced and compulsory labor. As an example, we created Supplier Guiding Principles that outline the rights and obligations of our suppliers in terms of human rights.

This document is a part of all the agreements between Coca-Cola and its suppliers, so our suppliers are required to obey our guidelines in treating and protecting the rights of workers and members of the communities, with which the suppliers work (Staff, 2013). The Guiding Principles are supported by implementation guides, which help our partners to comply with the global best practices in terms of fighting forced and compulsory labor. Conduct a deep audit of the company’s waste and emissions levels in order to identify areas for improvement, saving and elimination environment contamination.

It is a very important CSR issue, with which we had direct negative experience: we did suffer from groundwater exploitation in the villagers of Kerala and