Structure and Design of Google and Yahoo - Assignment Example

? Google and Yahoo Introduction Google is a web search engine that lets one can locate most sites on the web based on top of the main word. This is among the major websites in the world which people use. It gives particular searches all the way through from blogs to catalogs, videos to news items and many more other things. Google provides internet services that one can generate blogs, sends and receives email as well as to issue web pages. It also provides some tools such as; social networking tools, organization tools as well as chat tools and Google on mobile phones. The name Google was derived from the search elements used for back links to determine page relevance the patented algorithm is known as PageRank in the year 1998, September. It was the world’s greatest search elements because by the year 2001, it did an amazing thing that eluded a lot of dot.com business start ups of the moment in time and became profitable (DuVander, 2010). Its profits come from internet advertising revenue and also sell a number of subscription services that are; Google Earth Plus and Pro. The biggest and the most popular service is the web search which is mostly known for giving out related search consequences with a clear interface. So highly developed searching, Google prolonged past simply verdict websites based on the keywords. As the few prospering dot.com startups, it still retains many perks including free launch and laundry for the employees and games. Google has worked with several organizations, in order to improve production and services Yahoo is an internet entrance that integrates search engine and a directory known as WWW (World Wide Web) that are organized in a hierarchy manner of which is broadly known for its web entrance, search elements, Yahoo search and associated services which as well as Yahoo Directory (DuVander, 2010). Yahoo Mail, are concerned, plotting video, sports and social media website. It’s headquartered in Sunnyvale California is the most common sites in United States where roughly 700 million people use Yahoo website each and every month. Yahoo was first founded by two men known as Jerry Yang as well as David Filo in the year 1994 January and was amalgamated on 1st March, 1995. The previous Google administrative Marissa Mayer was named as the Yahoo Chief Executive and at the same time became the president on 16th July 2012. This utterance known as "yahoo" is an ellipsis for “Nevertheless alternative Hierarchical Intrusive Oracle” therefore the term "hierarchical" can be described as how the its database was well set in layers of subdivisions (DuVander, 2010). Yahoo is a technology company that delivers search, gratified, and email tools proceeding the Web and on portable devices all over. The corporation’s Yahoo.com also gives out Yahoo! Finance which offers a set of monetary data, information as well as items for users to build financial decisions; Yahoo! amusement and Lifestyles; this is a collection of things focused on trends as well as information in civilization, women’s issues, and social media. It also gives out infrastructure tools that include Yahoo packages that provide users with and mobile phone text messages, and combined associates and datebook functionality. Therefore, the company provides mobile phones and upcoming products that are Into Now as for Yahoo, watching television, is a software platform that gives interactive television and provides a user with generated satisfied items. This site is available in more than twenty different languages in the world. 2. Structure and design These proprieties offer a simple directory structure and design which the user circumnavigates and chooses files to download. Organization design is a method of arranging an organization's makeup within their own operation that is looking at the intricate relationship between assignments, workflow, responsibility or even authority and making sure that all these support the main aim of the business. Many efficiency and performance issues may be easily referred back to unfortunate organization design. The most importance of organizational design is they often develop rather than get premeditated. With very minimal or no setting up and interference, the organization design that starts is likely to bed effective with lopsided inducements, dispensation gaps and barriers to effective communications. These two properties have been the most recognized search elements in this world for so long. The business is therefore known for giving people the best information that they really need when they want. Google is a type of company that has a lot of issues that a standard business structure is totally different because it is invented of many shareholders who have a say in what the company do and not what to do. Google has a dissimilar organizational structure than most of the companies have to work with this is because it has many different shareholders and makes it tough to keep the organization in its levels of the company. Google’s customs is informal, equivalent, participation end empowerment and it has hatred to bureaucracy. There are some values that it relies on and these are; be focused on the user and everything will pursue, it’s good to do things very well, fast is in good health than slow and democratic organization on the web works. Yahoo is therefore cited as one of the most precious assets and in fact it is considering selling it as a fast fix to mollify annoyed shareholders. 2.1 Elements of structure The internet is a vast and overwhelming collection of information on any subject that can be imagined. To provide structure to this huge amount of information, such elements allow users to search for specific pieces of information needed. These elements are known as information retrieval systems. They then work on the basis of created indexes which are matched with queries entered users and are created according to words in documents and pointers within documents. The systems are created according to four elements which are the document processor, search, matching function and ranking ability. The document processor comprises a preparing processing and inputting function when a search is conducted. Several functions are inherent in this process including normalizing the document stream breaking it into retrievable units, met classification sub-document pieces, Identifying index able elements. The first three functions are known as pre dispensation and the main aim is standardization of multiple formats. The importance of these elements can easily be seen since it’s the place on the internet where all people visit to find information on just about any topic. 2.2 Types of structure The majority of organizations are designed, to have essentials of hierarchy and suppler, organic structures. The difference between hierarchical structure and organic structures are; Features Hierarchical Organic Complication It has high lots of horizontal division are into functions, departments as well as divisions Is usually lower, less segregation or functional separation Procedure Has high lots of well distinct lines of control and liability Its lower no genuine hierarchy or even less formal division of tasks Contribution Employees are lower the organization and have little participation in conclusion Employees have higher contribution and in lower point they have more authority on conclusion Communications Information starts from top and goes down to the employees Here information flows all through the organization although encounter some challenges Hierarchy has different types of structures which are; Functional structure: functions are fairly divided; each is led by a higher executive who intelligence to the Chief Executive. Its benefit is it can be competence and economies of degree where its skills are supreme. The limitation is that its objectives can end up overwhelming the general objectives of the organization. Divisional structure: here the company is controlled by office. Every division is independent and has its own manager who intelligence to the company Chief Executive. Its benefit relates to confined results, this because every division is open to deliberate on its own presentation. Its limit is that functions as well as efforts are duplicated in that every division might have a different marketing function; therefore much risk is being incompetent in the marketing hard work. Simple Structure: it is frequently established in small enterprises, the easiest organization is the structure is on level that is it may have only a few levels (Bertocci, 2009). People tend to work together as a huge team where anyone can report to one individual appointed as a leader. Its benefits are competence and suppleness, as well as responsibilities are normally unambiguous. Its major limitation is that the structure can grasp back development when the company grows, where the founder cannot be the one to come up with conclusions. 2.3 Management approach to design What has become apparent is that Yahoo’s actions were based on an unspoken understanding that people work better on certain tasks when they are together. The decision was rooted in an understanding of how the office plays an essential role in providing the setting for collaboration and the exchange of ideas and information. Regardless of individual motivation, business cultures and technological complexity, the office is the only way of achieving many things that company’s desire. In this regard, Yahoo has the same objectives in terms of its workplace strategy as Google, which is mentioned for its approach to workplace design and management. With plans of Google’s purpose built new building designed (Bertocci, 2009). Google is handling the issue with a velvet glove around its iron first, using design to guide people into behaving as they had like. Yahoo on the other hand, is applying the blunt instrument of a memo from HR to not only reverse its own policies on home working, but challenge a contemporary piece of received wisdom. 3. Approach to Management and Leadership The concepts of management and leadership are; management is to manage most resources or properties in an organization or company and make sure that everyone is working hard towards a common objective. Also it takes position inside structured organizational scenery with agreed roles in somewhere it is aimed at towards the success of aims in addition to objects through manipulating the hard work of others. On the other hand, leadership is a process or procedure where a head shows people the direction of an element in striving to get its objectives or goals in an organization or company (Bertocci, 2009). Most of the time this two go hand in hand though they are not the same this is because workers need their managers not just to give them tasks but also to define their purposes. So if the two are separated there is likely to cause more harm or problems than to solve them. So when comparing this two it is important for one to be aware that is not equally exclusive. Their differences are managers think more than amplification that is they do things that is always right they follow company’s policies and leaders they pursue their own instincts, therefore may revolve to be more advantageous to the organization. In many circumstances, it is subordinate members with specific and different talents who show the group way in a certain path this is because managers cannot come out to be a leader here this is if a he becomes a leader disagreements may occur and he may think his authority is being questioned. Managers must be obeyed in that he may only have obtained his place of power through time and loyalty given to the organization and a leader the group go behind him naturally during the work for his own choice this is because he may not have managerial skills but his apparition brings people behind him. In management, it mostly consists of individuals who are skilled and qualified in the field of work he knows each layer of the system works and may also own a good technological acquaintance and a leader is a new influx to an organization that has new, fresh and bold ides but not experienced. Managers use an official language, method at the same time as lucid and the leader uses infatuation and stirs emotions or feelings. The management and leadership of in these modules have produced the practical submission of the two in the earlier period and the current future. The theories started from the Great Man to Trait then behavioral, participative and Transformational leadership. In the Great Man Theory, it is a pre-1900 based on the conviction that leaders and managers were brilliant people for example Martin Luther, George Washington; they were born with native qualities and meant to lead while others follow. In the year 1974, Mr. Stogdill realized traits and skills for victorious leaders where he created a table for traits and skills one will decide for one to locate out an ordinary leader or a leader who needs to build up. In Behavioral, it follows the concept that leaders can be prepared instead of becoming heirs to traits (Mobley, 2012). This process is used to assess successful leaders where it strengthens and weaknesses leaders to provide a way map for them. When it comes to participative, it allows people to come up with conclusion or decision making. Employees will be more willing to work as a team together to achieve their goals. After decisions are made the obligation level to one another increases as per their decision making in participative, one should not be afraid to entrust some reins. In transformational, the basic information is that employees will follow individuals whom they motivate and provide positive inspiring understanding. This theory is inspirational to employees and is astonishing how much one can get by inserting a minimum excitement and power. The contribution approach to management amplify the staked of ownership of employees that is it can increase its productivity where an employee assumes his responsibilities and takes charges so there is less delegation or supervision from the manager. During working time, he may get stretched on his own with no compulsion from the management so it leads to the increase of productivity. Majority of employees are satisfied with their job levels this is so especially when people their suggestions and recommendations are being implemented. This tells that an individual employee when he/she says something and that it is taken serious he/she feels as an important person of that particular organization. Unless there is elevated level of inspiration to employees, increased productivity or job satisfaction cannot subsist. This means that everyone has a say to that organization and he/she is important. To improve quality, feedback comes from people who are part of the processes at the execution level. This means that excellence control begins and is ensured at the minimal level (Mobley, 2012). Management also works better with reduced costs that is if there is fewer need of management and more prominence is laid on widening of skills in self management cost are controlled routinely. The disadvantage part of management is it stands no exemption to it. This leads to better participation of all employees. Decision making makes it slows down because it stands for increased contribution and where many people are involved the process absolutely goes down. It takes instance to confirm the accurateness of capacity which income that conclusion will be measured down. In security issue management also arises from the fact that since early stages most people are known to lots of particulars and information. 4. Conclusion The administrative management in exacting mostly involves excellent leadership methods. Years back people used to think leadership was to engage nothing more than being the most perceptible and the most commanding but this days this notion of leadership has grown as time goes by. Being commanding and perceptible is merely not enough to make sure excellent leadership. For one to be a good leader, one is expected to avail himself to be a good leader though people have dissimilar kinds of management methods, and since one method might work for some, it might not toil for everybody. The ordinary thread in all this, nevertheless, is the leader's aptitude to address query and censure. Therefore it means that the essential mannerism individuals are grateful for being a good leader this is the ability to make lucid and intellectual decisions. An excellent social skill mostly involves the aptitude to lead people towards a determined goal or objective and much of the ability expected of a good leader or manager is their aptitude to find a way of communal associations productively. It may engage a multitude of many dissimilar ability sets. Therefore one can influence people to opinion without alternative to threatening behavior. According to my perspective, one can issue instructions and sensibly wait for them to be pursued with no having to alternate and make unhealthy hassle. Therefore, the major center of leadership and being a good leader is a group of people. Therefore effectual leadership engages effectively commencing with people (Mobley, 2012). A good management is an effectual leadership because the aptitude to correctly manage a group is corresponding to being an effectual leader this is because managing organizations mostly involve being intelligent to direct the hard work an exacting group of people. Being a manager, the most anxiety is therefore the well being of an organization as a whole; a solitary reason is achieving an objective, without regard to the wellbeing of individuals. There is no way of getting around the fact that good management and leadership involves dealing with people. Human beings have unique characters and emotional response is involved therefore it means that one should have a contract with a host of changeable issues that have to be impartial, managed and directed so as to ensure most favorable presentations. To conclude on this, Google has to make the right use as forcefully as it needs, and as it carry on moving into promising areas exterior of its center to search production. Google may therefore be payer attention on giving out advertisements and information to consumers as well as users, its primary cash cow, but the organization persist to find new habits to achieve so, in ways one never considered to be probable. Yahoo is a technology company that delivers search, gratified, and email tools proceeding the Web and on portable devices all over. The corporation’s Yahoo.com also gives out Yahoo! Finance which offers a set of monetary data, information as well as items for users to build financial decisions; Yahoo! amusement and Lifestyles; this is a collection of things focused on trends as well as information in civilization, women’s issues, and social media. References Bertocci, D. I. (2009). Leadership in organizations: there is a difference between leaders and managers. Lanham, Md.: University Press of America. DuVander, A. (2010). Map scripting 101 an example-driven guide to building interactive maps with Bing, Yahoo!, and Google Maps. San Francisco, Calif.: No Starch Press. Mobley, W. H. (2012). Advances in global leadership. Bingley, U.K.: Emerald. Read More