Dyson Crafting a Deployment Strategy - Essay Example

? Dyson “Crafting a Deployment Strategy” Introduction Dyson Limited has presence in about fifty countries, although it was established in UK in 1993. It manufacturers hand dryers, heaters, vacuum cleaners and bladeless fans; and does incorporate innovation in the design and production of these items. Currently, the company provides jobs for more than three thousand people globally. Dyson is strongly committed to see his country tap talent and utilize its full potential, in making Britain technologically advanced among all the countries globally. In his report on ingenious report commissioned and presented in 2010, he highlighted very core areas which the country’s top management should attack to ensure this dream of the country is realized (Dyson, 2012). Education, knowledge, culture, supporting high tech start-ups and financing high tech start ups were his proposals. He laid emphasis on exploiting knowledge, challenging the government to consider investing in university or industry research, where there are possibilities of making specializations and excellence in certain fields. There is a general acceptance among leaders in public and private sectors that UK has a strong scientific base, which lays a good foundation for making innovation a reality. Support should continue to be given to local institutions of learning and research with emphasis on those which utilize innovative approaches to provide sustainable solutions to the problems or needs of people in the country or globally (Dyson, 2010). Research and development is nowadays a common feature of any institution which needs to grow and remain relevant to the demands and needs of relevant consumers. It is especially essential that R & D be not a totally separate department where innovation exists, whereas the other areas in an organization remain stagnant. R & D should be incorporated into the general structure of the company and everybody should view it as part of the means to achieve an organization’s purposes. This paper aims to obtain experiences from clients who use Dyson products in their homes and offices. Specifically, clients will be asked to explain why they prefer Dyson products or generally how the products differ from others they have used before. To get the right and helpful answers from the clients, it’s critical to design the questions in such a way that they are not confusing to the customers, and that they are convenient and comfortable for the clients to give comprehensive and correct answers or responses. The questions should be straight to the point or direct. Methodology This study employs a cross sectional strategy whereby information will be collected from clients of the company once, without any follow up except for clarification. Questionnaires will be used to collect information and they will be self administered unless there is request for questions to be read. This data will be analyzed quantitatively to obtain measures of central tendency and variation, and a final report will be written to inform the company on what customers expect from them. There shall be feedback where the information obtained from clients will be presented before senior management of the company so that any clarifications can be made to enable the company make informed decisions regarding the design and manufacture of their products (Dyson, 2012). Obtaining of information from clients or customers is very critical for any organization, because it helps the organization to be able to know the feelings or attitudes of the customers and potential clients regarding their products or what they sell. This specifically helps companies in coming up with decisions which can greatly help the company to move forward. Basically, asking for customer response helps in efficient decision making, and many companies capitalize on this when making critical decisions regarding the running of the companies. These responses may be collected using questionnaires or interviews, both physical and telephone interviews, where customers are asked different strategic questions regarding the organization and its products (Schilling, 2006). Data and findings There is general recognition of Dyson Ltd as a home of technological innovation. Current consumers of Dyson products acknowledge that the products from the company are much far better compared to what they had used before. There are some consumers who felt deceived in purchasing Dyson vacuum cleaners, because they realized that they do not clean carpets like other cleaners. Other people’s experiences contrast with these as there are claims that carpets are cleaned as well, and in a manner that is far superior than other cleaners can do. There is a client who felt strongly that these cleaners work very well and what is most important is that instructions must always be followed. Any slight maladjustments can lead to failure of some function especially carpet cleaning. Some consumers are excited with the capabilities of Dyson products and their long lasting nature. There are customers who had for so many years used several cleaners due to breakdown, and are now happy that Dyson products survive years, thus becoming cost effective. There are a few aspects customers are not satisfied with like the way the tools and hose are arranged for cleaners, but that is far less a disadvantage compared with the advantages which come with their use. In addition to cleaners, customers also attach the same attributes to Dyson Hoovers. There is a general satisfaction with Dyson products among current users (Dyson, 2012). Conclusions Dyson Ltd without doubt, incorporates innovation in the design and manufacture of all its products; and this makes the company to have a great following from consumers of technology. The role of top management cannot be ignored as the aspirations and attitudes of this section of any organization spills over to the other levels. It is not always obvious that this management will be comprised of technology experts. What is most important is the recognition of the need of innovation and provision of necessary support to experts in the company to ensure that all efforts are exerted towards making the institution to have a competitive advantage at least in one or more areas in the global market. If the spirit in Dyson Ltd can be adopted by all business and education institutions, and the government provides necessary legislative and financial support, it is possible to make the whole world envy the Great Britain (Grant, 2010). References Dyson, G., 2012. Turning’s Cathedral: the Origins of the Digital Universe. New York: Knopf Doubleday Publishing Group. Dyson, J., 2010. Ingenious Britain: Making the UK the leading high tech exporter in Europe. London: Sage. Grant, R.M., 2010. Contemporary Strategy Analysis: Text Only. Chicago: John Wiley and Sons. Schilling, M.A., 2006. Strategic management of technological innovation. New York: McGraw- Hill/Irwin. Read More