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Export Business Plan (EBP) for a vehicle Karma solar/electric car from USA to United Arab Emirates (UAE) - Term Paper Example

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Export Business Plan Fisker Automotive Inc. Anaheim, California. Website: www.fiskerautomotive.com Table of Contents Table of Contents 2 Introduction 3 Export Business Plan 3 Company Analysis: SWOT Analysis 3 Industry Analysis: Porter’s Five Forces Analysis 4 Products with Export Potential 5 Matching Products to Global Trend Needs 5 Potential Markets 6 Marketing Plan 6 Identifying, Evaluating and Selecting Target Markets 6 Marketing Strategy 7 Sales Forecast 8 Organizational Structure 8 Export Budget 9 Conclusion 9 Works Cited 10 Appendix 11 Introduction The first part of the project will give a brief overview of the company followed by the SWOT analysis of the company and the industry anal…
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Export Business Plan (EBP) for a vehicle Karma solar/electric car from USA to United Arab Emirates (UAE)
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Export Business Plan (EBP) for a vehicle Karma solar/electric car from USA to United Arab Emirates (UAE)

Download file to see previous pages... The next part of the project shows the sales forecast, the organizational structure and the export budget of the company. The last part of the project will be provided with a conclusion of the entire project. Export Business Plan Fisker Automotive, Inc. is one of the American automobile companies located in Anaheim, California. Henrik Fisker is the founder of the company (“The man who challenged entire industry”). The first product of the company is Fisker Karma. It is one of the first production plug-in electric cars in the world (“Luxury that’s Electric”). It appeared in the NA International Auto Show in the year 2008. It is the main product of the company. Besides the environmentally conscious features the vehicles also has solar panels. The company has decided to export its product from United States to United Arab Emirates. Company Analysis: SWOT Analysis The SWOT Analysis is an important element in strategic planning (Ferrel, and Hartline 122; Boone, and Kurtz 46). It will help to determine the strengths, weaknesses, opportunities and threats of the company. Strengths The company offers one of the first electric cars in the world having an extended range. The Fisker Karma is the main product of the company which allows drivers to enjoy the luxurious style of the car. It is environmentally conscious and possesses the capability of fuel consumption as well as emissions performance which is beyond the reach of present conventional luxury automobiles. Weaknesses The company does not promote the products by advertising. It is due to this reason that the Fisker Automotive Brand and its products remain unknown to many people. Opportunities The company has great opportunities if the high performance and the luxury of Fisker Karma can be combined with the elegant design add campaign. The particular design should provide brand recognition as well as an introduction to the Plug-in hybrid vehicles market, providing driving comfort to the customers. Threats The first threat to the company is the lack of advertising and publicity of its products which makes the car unknown to many individuals. The second threat to Fisker Automobile Plc is the competition from the companies offering similar types of vehicles or cars. The massive production of cars by the other car companies, resulting in the reduction in the expense related to these plug in hybrid products, has increased its threat. Industry Analysis: Porter’s Five Forces Analysis The five forces analysis helps to analyze a particular industry and understand the competitive advantage associated with that industry (Michael porter, 1980; 1985). Porter's five forces Analysis will help to analyze the automobile industry in Union Arab Emirates. 1. Threat of new entrants - The entry of international companies with high capital, advanced technologies and improved management skills started to reduce the market share of a large number of automobile companies. Globalization influenced world investments and as a result businesses moved from domestic markets to a global environment. This factor ...Download file to see next pagesRead More
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