StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011 - Case Study Example

Cite this document
Summary
Your Instructor The rise and fall of Eastman Kodak: How long will it survive beyond 2011? The term Kodak originated in 1888, eight years following the beginning of George Eastman’s commercial manufacture of dry plate for photography…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.1% of users find it useful
The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011
Read Text Preview

Extract of sample "The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011"

Download file to see previous pages

Kodak continued to improve its products and 1929; it took to Hollywood where it released first motion picture film. This rapid development was seen further in 1935 Kodak launched its Kodachrome film which made it to be the first commercially successful amateur color film. Advancements did not end here because Kodak launched a new inexpensive Brownie 8mm movie camera in 1951, then followed by the movie projector in 1952 (eM Publications 8). In addition to continued innovation and development, Kodak was a major source of employment to many people across the world.

This was proved by the fact that its workforce had reached 75,000 people in 1962 and had US merged sales that were over $1 billion for the first time. Everything was well for Kodak that was dealing specifically with cameras by then. eM Publications (14) asserts that during those early days, Kodak had achieved a lot of success a fact that led it to dominate market not only in US, but also in many parts of Europe and world at large. For instance, it had introduced for the first time the well-liked easy-to-use Instamatic cameras with cartridge-loading film.

Furthermore, a Kodak camera was used in 1969 by US astronauts on the Apollo 11 mission to film the lunar soil from only inches away. It also developed instamatic cameras that that were very fame to the extent that it led Kodak to release five new pocket-sized ones that use smaller cartridges. According to eM Publications (22), Kodak also made a significant moment in the evolution of film in 1975 when it invented the first digital camera. The sample is the size of about a toaster and it has capability of capturing black-and-white images at a resolution of .

01 megapixels. A Kodak executive, Larry Matteson, produced a report in 1979 that forecasted the switch from film to digital all by the year 2010, he approximately five years off. However, he was still pretty exactly right in his prediction. Even though Kodak enjoyed long period of market dominance and innovation, mid-to-late 1990s was the beginning of the end of Kodak. While Kodak sat back doing nothing much, it was during this period when sales of digital cameras increased, competitors aimed at improving the digital prospect of the camera.

Film started to become thing of the past gradually. Kodak also started to copyright a lot of technology used in current cell phone and digital cameras. Kodak failed to actually market to a youth-driven customer who can make r break a product as apple has experienced (eM Publications 26). eM Publications (29) states that in early 2000s, Kodak struggled to make money in other markets like drugs to chemicals, with film sales down but it was not successful. Kodak introduced its Easyshare printer dock 6000 that printed long-lasting, boarderless 4” x 6” prints in 2003.

Kodak faced many competitors since digital cameras have exploded in the industry. It appeared that other companies used and perfected the Easyshare’s easy-to-use idea instead of Kodak to build its success for better and newer products. Kodak focused on printers instead of trying to make cell phones using their patents. In 2004, Kodak was removed from the Dow Jones; it started its digital revolution years too late and cut thousands of jobs and factories. This was the wake-u call that they required a few years before then.

In spite of Kodak’

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond Case Study”, n.d.)
Retrieved from https://studentshare.org/business/1469744-the-rise-and-fall-of-eastman-kodak-how-long-will
(The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond Case Study)
https://studentshare.org/business/1469744-the-rise-and-fall-of-eastman-kodak-how-long-will.
“The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond Case Study”, n.d. https://studentshare.org/business/1469744-the-rise-and-fall-of-eastman-kodak-how-long-will.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Rise and Fall of Eastman Kodak: How Long Will It Survive Beyond 2011

The Role of Innovation in Kodak's Downfall

Even big name companies like eastman kodak was not spared from the ugly head of globalization.... Consumers are always on the lookout for better products that go beyond their expectations.... Yet, the catch is that businesses must know how to compete globally to survive.... Innovation is the main element for modern businesses to survive the rigors of globalization.... Such words of truth should be the golden mean by companies today; moreover, Drucker emphasized the need to differentiate one's products from the rest in order to survive the competition....
6 Pages (1500 words) Research Paper

Innovations management in organizations.Eastman Kodak Company

Therefore, the management of organizations which do not embrace the technological innovations and changes normally develops strategies of maintaining the market share of their traditional products (Laureate Education 2011).... The difference between these organizations Normally change cannot be managed, all organizations can do is going ahead of change, and it is those who lead change that are able to survive in the dynamics of technological environment.... This paper, therefore, aims at examining how organization leadership and culture process influence the success of innovation....
4 Pages (1000 words) Assignment

Internet Technology, Marketing, and Security

Initially developing customized applications will be costly and take some time but it is worth the effort and money because a lot of time and resources are saved in the future and important data including market content is being provided (Smith and Zook, 2011).... This paper presents an overview of internet technology, marketing, and security....
10 Pages (2500 words) Assignment

World of Business: Delta Airlines and Northwest Airlines Merger

The merger was also intended to increase international presence and the ability to fund long term investments in the airline industry as well as offsetting the higher fuel prices which has fundamentally affected the financial viability of the airline operations.... Delta airlines and Northwest airlines Merger Delta and Northwest airlines merger is one of the greatest mergers in the airline industry creating the world's biggest carrier....
7 Pages (1750 words) Essay

Management Differences That Have Impacted the Success of Kodak and Fujifilm

George Eastman was the founding figure of the eastman kodak Company whose main aim was to make the facet of photography more useful, simpler along with pleasurable.... Although Fujifilm has in the past two decades become one of the leading names in the industry, Kodak possessed a long standing history of more than 130 years.... Comparison Between Management That Each Company Pursued In Order To Embrace Innovation In order to make the comparison between these two ‘technology based' corporations regarding their management approach to sustain innovation, it is imperative to learn about how much the companies provided importance to innovation and technological feature development....
7 Pages (1750 words) Essay

Management Approach to Innovation - Kodak and Fujifilm

University's Name Kodak and Fujifilm Course Date: Kodak and Fujifilm Introduction In 1888, George eastman kodak developed the first snapshot camera, which placed the foundation of one of the biggest firms the global corporate world has ever seen.... While Kodak goes bankrupt on 13 January 2012, its long time competitor Fujifilm is flourishing fairly well.... hellip; Since then, kodak invested enormously in its business of film and photography....
6 Pages (1500 words) Essay

International Strategic Management

The innovative partnerships of the company with most significant airlines of the world have created a long-term sustainability for the company.... This paper talks about strategic management which involves development and implementation of the major strategic initiatives taken by a company's management on behalf of the owners, on the basis of available resources and in-depth evaluation of the company's environment where the company functions....
12 Pages (3000 words) Assignment

Innovation and Technology Management

This idea was expanded upon by Egbu and Young, who described innovation as the effective introduction, application and utilisation, of ideas in… Barrett et al.... demarcated it as the effective creation and execution of a novel idea that improved the overall working of the organisation (Pan, 2010, p....
13 Pages (3250 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us