quora
Nobody downloaded yet

The Role of Innovation in Kodak's Dowfall - Research Paper Example

Comments (0) Cite this document
Summary
Name Professor Subject Date The Role of Innovation In Kodak’s Downfall All businesses , whether local or not, must face the challenges of Globalization. The location of a business nor its product does not matter much anymore as the boundaries of doing business has crossed international territories …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.6% of users find it useful
The Role of Innovation in Kodaks Dowfall
Read TextPreview

Extract of sample
"The Role of Innovation in Kodak's Dowfall"

Download file to see previous pages From digital consumer electronics to household trinkets, everything can be sourced out from one part of the globe no matter how remote it may be. He also emphasized that introduction of different communication devices and platform that has increased the rate of information transfer. However, his comments about sustainability of a business in a globally competitive world is true. While consumers enjoy the benefits such as low prices and more options, local markets can also lose their business. Unemployment rises as downsizing occurs since global companies prefer outsourcing services due to a lower rate. Moreover, workers are not the only affected but big companies as well. Even big name companies like Eastman KODAK was not spared from the ugly head of globalization. Only this year, the Wall Street Journal announced the company’s filing or bankruptcy. It was a shock to the public considering that it has existed for 133 years. Yet, this is a glaring example that competitiveness is the key to survival in a globalized economy. Hence, this paper will cite the main reasons behind the downfall of KODAK. Innovation is the main element for modern businesses to survive the rigors of globalization. The areas mainly responsible in an organization’s drive towards globalization would be marketing and management. Businesslink has stated in an article the necessity of innovation after creating a product or service. More so, when innovation is applied, it can help increase profitability because the value of products or services have increased. Consumers are always on the lookout for better products that go beyond their expectations. Apple is a market leader due to the ingenuity and creativity of its beloved founder- Steve Jobs. If a company fails to improve itself, it will bite the dust just as Kodak suffered. Management gurus like Peter Drucker is one of the most innovative minds despite his age. He has this uncanny sense of seeing how businesses should market themselves in an evolving environment. In fact , he said that If an established organization , which in this age necessitates innovation, is not able to innovate, it faces decline and extinction. Drucker (qtd. in Trout, 2006) emphasized that Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business." Such words of truth should be the golden mean by companies today; moreover, Drucker emphasized the need to differentiate one’s products from the rest in order to survive the competition. Unfortunately, many businesses focus more on finances and operations and wonder later where they have failed. Although marketing does involve costs (along with innovation), it will be a constant source of revenue as long as the consumers are happy with the products. Innovation is often left behind because many managers are busy crunching numbers rather than developing ideas. Plus, innovation is often viewed by many business owners as costs, not as an investment. Innovation involves many creative processes that includes technology transformation as well as introduction of new strategies administered by the management (Shukla, 2009). Likewise, innovation, by itself, can be the main competitive feature of a company to rise ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Role of Innovation in Kodak's Dowfall Research Paper”, n.d.)
The Role of Innovation in Kodak's Dowfall Research Paper. Retrieved from https://studentshare.org/english/1450261-the-reasons-for-kodakyies-bankruptcy
(The Role of Innovation in Kodak'S Dowfall Research Paper)
The Role of Innovation in Kodak'S Dowfall Research Paper. https://studentshare.org/english/1450261-the-reasons-for-kodakyies-bankruptcy.
“The Role of Innovation in Kodak'S Dowfall Research Paper”, n.d. https://studentshare.org/english/1450261-the-reasons-for-kodakyies-bankruptcy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Leading Innovation and Change
In this study I discussed about the leading innovation and change, in which we described that why change and innovation, is necessary? How we can bring change and innovation? What is the role of leaders and the leadership to bring change and innovation?
24 Pages(6000 words)Research Paper
Organizational Change and Innovation
To this end, innovation is best understood as a change process which requires organizations to give up their current ways of thinking and working (unfreeze), adopt the new behavior and thinking (implement change) and finally reinforce the new behavior that it becomes a part of the organization.
5 Pages(1250 words)Research Paper
Social Innovation and the Role of Leadership
The article was published by Said Business School, University of Oxford in the year 2007. Quality-wise the publishing authority enjoys good reputation and its published articles are quite valid and informative. In terms of external validity, it can be said that this document cannot be doubted in terms of its authenticity.
10 Pages(2500 words)Research Paper
Managing change and innovation
There could be impacts leading to prosperity and good result, while change in a negative way would lead to destruction. Such is the importance of change that it can either make or break. Innovation is a term that we normally use in our daily life, and may be due to
8 Pages(2000 words)Research Paper
Strategic Innovation - Critical Reflection
Furthermore, the article would have been more enlightening if the author incorporated specific examples of the sustainability programs undertaken by the companies. It was noticed that
1 Pages(250 words)Research Paper
Innovation and Process Paper
The first phase of an effective innovation process is the identification and segmentation of its customer base. This is advised by the fact that not all customers are the same. Organizations, therefore, need to select their target customer
2 Pages(500 words)Research Paper
Technological Innovation
On the overview we shall analyze the following aspects in relation to technological innovations. Leading and managing innovations involves understanding the
2 Pages(500 words)Research Paper
Innovation and Change
Globalization was instrumental in stimulating innovative products, services and business strategies in the corporate world. Traditional products or business strategies may not help an organization to survive in the competitive business world. Innovations can have the ability to cause huge changes in an organization.
16 Pages(4000 words)Research Paper
Entrepreneurship and Innovation
and Smith, D. C. 1996. In search of the marketing imagination: factors affecting the creativity of marketing programmes for mature products. Journal of Marketing Research, 33(2), pp.174-187. 14 Introduction The process of innovation is a step by step process.
12 Pages(3000 words)Research Paper
Innovation in Construction
This process is widespread among many industries in the globe with the construction sector not trailing behind. The United Kingdom and other regions of the globe has, in helping manage pollution and reducing the levels of energy used among other things in the construction industry, taken full advantage of recycling some of the materials used in construction with one example being concrete.
3 Pages(750 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic The Role of Innovation in Kodak's Dowfall for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us