BULE Homework 3 - Assignment Example

In matters regarding stock, the S corporation entity would cause the business to enjoy an ability to reach out to latent investors using their stock. Taking this course is beneficial in that expansion becomes a possibility due to the support by money raised from stock issuance. This is an advantage that would be availed in case the cup cake bakery takes the form of Limited Liability Company or sole proprietorship, which lack the capacity to enjoy stock-related benefits. Notably, choosing the S corporation entity would assure the owner of the cup cake bakery of longevity.

This is usually the best choice when the owner of the business has in mind long term goals such as creating a perpetual business for subsequent generations. It is a great advantage worth of considering because continuity is assured in case of unexpected incidences such as death unlike in sole proprietorship (Riddle, Butts, and Akiens 5). More importantly, choosing the S corporation entity would be immensely advantageous because operating within such an entity helps minimize expenses. Summarily, this type of entity excludes owners from paying employment related taxes on a firm’s net revenue.

On the other hand, shareholders employed by the cup cake bakery would pay such taxes. What should I name my business? Naming a business can be a stressing ordeal, especially without proper information. For a cup cake bakery, the most suitable name would have to appeal to the customer. In order to ensure that the need for appeal is met, the most suitable name would be ‘Delicious cup cakes’. The use of the word delicious is important in this case, because it appeals to the appetite of individuals who are already like cup cakes.

In addition, the word appeals to those who may have never taken cup cakes as well as individuals who take a cup cake occasionally. Additionally, it is a simple name for children. This can work wonders among children because ‘delicious’ is not only appealing but also interesting and likely to stick in children’s minds. It is a wonderful name, especially when situating the business in a family neighborhood targeting children and teens. In picking the above name, what made you pick that name and what steps should take when choosing that name?

The name ‘delicious cup cakes’ is most preferred because of its simplicity and ability to appeal to appetite. The choice of this name is also based on the basic reason behind customer preference of cup cakes over other baked foodstuffs like bread (Riddle, Butts, and Akiens 11). The bottom line is that people opt for cup cakes because they are deliciously prepared thus the name would trigger unplanned purchasing of the products offered. More importantly, the bakery will offer various types of cup cakes hence using the word delicious helps describe and summarize the varieties on offer.

While picking up the name for the bakery, the following steps were necessary. A careful consideration of other competitive names in the line of business Consideration of the fact that the business captures both shop-related and bakery operations The fact that the business is intended to run for as many years as possible eliminated the use of a personal name A consideration of th