AN INVESTIGATION OF THE IMPACT OF GLOBALISATION TO THE MULTINATIONAL CORPORATION - Essay Example

Josephine Bromme (2010) takes globalization to another level by relating to it as a compression of the social society. He suggests that globalization is the expansion of a company’s offering to other parts of the world and it takes international strategies for companies to expand their business at global level. Jorn Kleinert (2004) proposes that globalization has opened up a gateway for companies to flourish both on home and host countries. This has also helped society develop on cultural terms because when a product of one country is introduced to another country, distances and stereotypes are reduced and people become more open to acceptance.

Globalization has helped multinational companies tap resources in host countries which have been unknown to the general society. Moreover, it has helped people fight in terms of competencies and skills in order to fulfill the standards set up by the multinational giants. Also it has made society a better off place. Globalization provides an excellent outsourcing opportunity for multinational companies. When multinational companies make the most of the phenomena of globalization, they improve the economic, social, welfare and political condition of the countries where they invest.

Research Method Sekaran, U. (2000) proposed primary research and secondary research as the most common and authentic methods of carrying out research. As mentioned in earlier sections of this research proposal, the purpose is to investigate how globalization has made it easy multinational companies to expand business and exploit resources. In order to do so, Coca Cola has been selected because this is one of the many trusted companies. Also it is one of the oldest multinational companies which has gained topmost image in the world of food and beverage business.

For the purpose of carrying out this research, data is required from the internal as well as external customers of Coca Cola so that authentic results are obtained. I will be collecting primary data from the employees as well as the customers of Coca Cola in the form of questionnaire. The questionnaire will be based on certain number of closed ended` questions which will be aimed at globalization and multinational companies’ relationship. It will be distributed to random customers at shopping marts and employees at various levels in the company.

The sample size will be two hundred approximately because the more is the sample size of any research, more are the chances that the results obtained will be close to the term authentic because whenever researched through questionnaires is being conducted, large sample is gathered; a sufficient margin should be left for those respondents who fail to provide accurate information. It will not be difficult to gather data from customers present in marts because there are plenty of them and if not many, few will definitely show willingness to respond.

The employees will be busy so it would take sometimes to get an appointment from them. After collecting the data, it