Marketing and technology - Essay Example

The essence of technology in marketing is widely conveyed in terms of commerce and information sharing by way of advertising via the internet and other electronically operated means of promoting goods and commodities. In the presence of special software, online tools, and applications rendered possible by technology, marketing sites can be established to possess captivating themes in order to attract leads or buyers for whom a particular commodity or service is intended to be sold. Through the technology-enhanced worldwide web, social networking can impact persuasion of people to acknowledge or believe in an idea that leads to fruitful interactions.

Eventually, the growth in relations with prospects which a business individual or group manages by mere socialization over the net would imply increase in revenues, in the level of productivity, and thereby in the yield of optimum profits. Of course, this normally accounts for an ideal assumption that undesirable factors like fraud and issues on identity theft occur in rare frequency. Thus, because most people especially consumers prefer to negotiate online to save them some time and costs of travel, it is natural for business parties to put up their online stores via acquisition of paid domains and hosting.

Internet is such an avenue with which several opportunities are realized and this concept of e-commerce can be perceived to extend its influence to almost every nature and form of business in a society. Based on the positive consequences of technology through the internet upon businesses in general, if handled properly beyond illegalities or corrupt intentions, online endeavor may sustain the U.S. economy at a desired rate. According to a bubble map study, however, the economic impact of the web, with particular reference to the use of Google, is not quite significant on the ‘services sector’ compared to the separate contributions of industries like Media and Telecommunications.

Likewise, the ‘retail sector’ of the U.S. is found not to obtain appreciable shares from the internet though the ‘manufacturing sector’ acquires favorable returns, on the contrary. In the assessment, surprisingly, manufacturing establishments possess the capacity of enabling good economy with their online endeavor as they undergo systematic yet effective approach of developing the e-manufacturing aspect of the business to support the economy by enhancing productivity and reducing costs.

Moreover, marketing professionals are able to take advantage of technology by gaining the potential to conduct several modes of formal or informal product presentation using MS PowerPoint, MS Excel, phone app projection, and video conference among others. Because technological advancements have been capable of transforming device characteristics from analog to digital functions, from broadcasting to narrowcasting, and from stand-alone TV to internet-supported TV, there exist flexible options for marketing individuals to expand market and scheme toward optimal outcomes with consumers.

It is normally convenient to work with technology-driven marketing for technology provides not only ease in executing tasks for marketers in various areas, it naturally captures the interest of the public due to upgraded resources and