Company Strategic Analysis Paper: General Motors - Essay Example

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Strategic Analysis: General Motors Introduction Continuing losses and market share declines caused by drastic fall in sales forced General Motors to file for bankruptcy protection in 2009. Subsequent to filing Chapter 11 bankruptcy protection, General Motors was renamed as Motors Liquidation Company (MLC)…
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Company Strategic Analysis Paper: General Motors
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Download file to see previous pages This strategic analysis paper will examine MLC’s external and internal environments, business and corporate level strategies, organizational structure and overall competitive position. External and competitive environments There are specific analysis models used for evaluating a firm’s external and competitive environments. PEST analysis is the model designed to assess a company’s external environment whereas its competitive environment can be analyzed using Porter’s five forces model. PEST analysis of MLC While analyzing the political factors affecting MLC, it seems that various laws and government level regulations have been affecting the company for the last half century. Evidently, consumers today are highly concerned about health and environmental sustainability. Hence, such consumer concerns would force governments to enforce some strict regulations on automobile manufacturing. Since the present global economy is not stable, it does not offer favorable business environment to MLC. To illustrate, in an inconsistent business environment, it would be difficult for the company to allot sufficient operating funds; and this may affect the MLC’s operational efficiency. Socio-cultural factors raise potential expansional opportunities for MLC since today’s automobile consumer are moving towards more feature oriented vehicles. As Sample (2012) points out, people hold the view (it is true) that the society would judge a person’s economic class based on the type of car he drives. Fomin and Krcmar (2003) opine that rapid technological advancements, particularly internet development, over the last two decades have dramatically influenced the automobile industry. Surveys indicate that currently majority of people search the web before making a new vehicle purchase decision. Hence, technological sector provides automobile manufactures like MLC with competitive market opportunities. Porter’s Five Forces Model Degree of competitive rivalry Degree of competitive rivalry is very high in the automobile industry (slideshare). Some giant market players like Toyota raise potential competition threats to MLC. Since customers look for more innovative features, it would be very difficult for the company to vie with the market competition. Buyer power Relatively, buyer power is low in this industry since customers are less likely to make bulk purchase of automobiles. However, MLC’s declined market reputation provides its customers with a competitive bargaining power over the company. Supplier power Similarly, supplier power is also low in the manufacturing industry as there are numerous potential suppliers. However, the firm’s damaged market stature may give suppliers an edge over the company. Threat of new entrants Threat of new entrants is very low in the automobile industry because of higher entry cost. In addition, extensive industry knowledge and automobile marketing expertise are necessary for new players to survive the stiff market competition. Threat of substitutes The growing electric car industry is becoming a substitution threat for MLC since electric cars do not emit toxic gases or need combusting fuels. In the context of mounting petrol prices, electric cars are likely to dominate the automobile industry in the near future. Internal Competencies SWOT analysis may be an effective tool to evaluate the MLC’s internal competencies. Strengths Undoubtedly, as per the ...Download file to see next pagesRead More
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