Nobody downloaded yet

Consumer Behavior - Essay Example

Comments (0) Cite this document
Summary
Consumer Behavior Table of Contents Introduction 3 Critical Analysis 4 Decision-Making Process 4 Influencing Factors 5 Conclusion 7 Reference list 8 Introduction The concept of decision-making is often considered as the study of recognizing and picking the best alternatives on the basis of the likings and the values of the decision maker…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Consumer Behavior
Read TextPreview

Extract of sample
"Consumer Behavior"

Download file to see previous pages This entire process is usually known as the decision-making procedure of the consumers. These particular activities – parts of the decision-making of the customers – are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to fulfill their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to purchase the Crispy Baby Snacks product or not from the business market of Oman will be taken into concern. Moreover, the analysis of the most significant social and personal factors in relation to the purchase decision for this particular product will also be portrayed in the discussion. Critical Analysis Decision-Making Process The various stages of the decision-making procedure of the consumers include recognition of the need, gathering information about the product both internally and externally, assessing the alternatives, making purchase-related decisions, and, finally, creating post-purchase assessment (Haubl & Trifts, 2000). In relation to the initial stage of the customers’ decision-making procedure, it can be stated that the customers recognize their need to provide nutritional and delicious Crispy Snacks to their babies and thus start to collect information about the different snacks products which are available in the business market of Oman. This particular behavior of gathering information about the availability of the snacks products ultimately leads them to assess the other alternative products in the business market. After the evaluation of the alternative products, the consumers make the decision to purchase Crispy Baby Snacks product for their babies. In this context, it can be stated that the continuous use of the product, i.e. the Crispy Baby Snacks, ultimately leads to dissatisfaction or satisfaction of the consumers about the product. This particular activity of the customers also leads to the rejection or repetitive purchase of the product by a considerable extent. The post-purchase evaluation decision stage of the consumers depends on the acceptance or the rejection of the products available in the business market of Oman. The customers are satisfied with a product only when their expectations are met. In this regard, in relation to the Crispy Baby Snacks, the various expectations of the customers include the quality, flavor, and, most importantly, the cost. While using the particular product, on the basis of the aforementioned aspects, the consumers comply with the decision-making stage of post-purchase evaluation (New Age International, n.d.). Influencing Factors Social There lie various significant factors that influence the purchase decision-making procedure of the customers. In this context, one set of the factors can be deemed as the social factor that includes the group or the social segment to which the customer belongs. The buying patterns of the customers are ultimately influenced on the basis of the aforesaid social aspects. It has been observed that the consumers’ decision-making procedure, as regards the Crispy Baby S ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1”, n.d.)
Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1. Retrieved from https://studentshare.org/business/1453508-consumer-behavior
(Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1)
Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1. https://studentshare.org/business/1453508-consumer-behavior.
“Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.org/business/1453508-consumer-behavior.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer behavior
...?Consumer Behaviour – Motivation and Marketing Consumer behaviour comprises the purchasing inclinations of consumers. This behaviour can be explainedfrom different perspectives since a typical consumer passes through different levels of psychological being before he takes a decision regarding the purchase. These perspectives refer to social, cultural and personal impacts. Theory of consumer behaviour explains these aspects with help of different models. The key factor underlying all these models is the cognitive behaviour or psychological response to the external and internal stimuli. Amongst the internal factors which influence people in making their choice by interpreting market information are: perception, motivation, learning... ,...
12 Pages(3000 words)Essay
Consumer Behavior
...?Marketing Strategies Consumer Behavior Academic Year 2009/0 Discussion and Section # of Reducedivorce rates in urban areas In today’s busy world, relationships have become very trivial to some and it is this reason that accounts for a rise in divorce rates in urban areas. However in order to keep our future generations intact by inculcating in them good cultural values, it is essential that they grow in the presence of both their parents. Increase in divorce rates however is making this gradually impossible (Robbins & Judge, 2004). In order to apprise couples and individuals about the importance of marriage and a healthy married life, social activists should implement some strategies. There are various...
8 Pages(2000 words)Essay
Consumer behavior
...? ID Lecturer Consumer Behavior What are the barriers facing Starbucks as they try to “teach” people to engage their consumption habits from tea to instant coffee? The barriers that Starbucks is faced up with currently are that it is unable to make the cut as far as the Chinese market is concerned. It is doing its best to break inside the Chinese market but little success has been achieved to date. The right mix of people is not being tapped and this is one of the reasons why Starbucks has failed as a brand in entirety. Since the consumption habits are not that comprehensive for the Chinese people, there have been problems that the brand has faced in essence. The consumption habits have also moved on but...
3 Pages(750 words)Case Study
Consumer behavior
...? 19th June Consumer behavior: Over the past many years, many distinguished businessmen and entrepreneurs from all over the globe have landed in UAE owing to huge business opportunities available there. Understandably, all such foreigners have brought with themselves their individual cultural values and norms due to which UAE has largely gained the reputation of a melting pot. Despite this, it is an indisputable fact that the original culture of UAE has not totally vanished considering the reality that UAE is the land of a broad range of cultures and races. This paper is primarily based on discussing the fact that the native people of UAE have relentlessly tried to maintain their Islamic culture even in...
3 Pages(750 words)Essay
Consumer behavior
...? (Assignment) Consumer Behavior Introduction The term ‘culture’ refers to the shared notions, practicing ideas, norms, rituals, and traditions among the members of a society. Myths and stories are the live indicators of a culture. Hence, modern marketing tactics give great emphasis on reflecting cultural norms. Evidently, many of the consumption activities in the modern society, including grooming, holiday observances, and gift giving are greatly associated with rituals. Many of the modern marketers are reality engineers who explore the persisting tastes and preferences that reflect the underlying cultural conditions. Ranges of factors such as people, organizations, products, services, and ideas can...
3 Pages(750 words)Essay
Consumer behavior
...? Consumer Behaviour Table of Contents Table of Contents 2 Introduction 3 Social Networking 4 Overview 4 Roles 5 Linkage of Consumer Behaviour with Social Networking 5 AIDA model and Social Networking 5 Decision Making process and Social Media 6 Negative side of Social Networking 7 Invasion of Privacy 7 Risk of negative publicity 8 Possibility of Ineffective targeting of consumers 8 Loss of interest of the consumers 9 Conclusion 9 Reference 10 Introduction The world of 21st century is prevailing in an era of rapid change and fast development. The emergence of high speed internet based connectivity along with the fact of development of highly sophisticated kind of...
8 Pages(2000 words)Essay
Consumer behavior
...equipped and did not provide the same warranty as Hyundai. Another higher-level need which was fulfilled with the purchase of the Hyundai was need for safety and freedom a dependable vehicle provides to the owner. B) Their brands and specific model attributes chosen from Hyundai and Toyota played a major role in deciding which older Japanese economy vehicle provided the best historical reliability rating, lowest overall investment costs and resale price. C) The marketing department for both Hyundai and Toyota can learn from this example in order to benefit their brands as a whole. Marketing professionals can utilize the gamma of available information from credible professional reviews, long-term consumer and expert tests...
4 Pages(1000 words)Assignment
Consumer Behavior
...I. Buyer decision-making process A. Consumer A Consumer A is a 22-year old management consultant who runs her own consulting business.She spends around 75% of her waking hour in front of the computer and connected to the internet. She uses her computer both for work and personal use. Although she does not know much about programming, she is an above-average computer user. She is also very techie kind of person, who utilizes her gadgets to the fullest in order to incorporate in her lifestyle. She is a business woman; she says she wants ultimate value for her money. She gets easily disappointed when a product does not deliver according to her expectations—she sets her expectations according to the reviews...
6 Pages(1500 words)Research Paper
Consumer Behavior
...and they can have that by talking and chatting with others. The strongest point of Barnes and Noble lies in its ability to offer causal environment to the customers where they can unfold and relax. Q.6 Barnes and Noble has a competitive advantage in the form of a casual environment and they have to maintain it with the help of making it easy for the customers to have an online chat. They need to design their website in such a way that it will show chatting options in a more highlighted and notable way. References Cropanzano, R., & Mitchell, M. S. (2005). Social Exchange Theory: An Interdisciplinary Review. Journal of Management Vol 31 (5), 874-900. Peter, J. P., & Olson, J. C. (2010). Consumer...
3 Pages(750 words)Assignment
Consumer Behavior
...of the firm’s large scale leading to its ability to generate higher margins, lower marketing costs and low over-head of private-label products. References Costco Wholesale (2014). Why Become a Member. Retrieved from http://www.costco.com/membership-information.html Farfan, B. (2014). Costco Wholesale Mission Statement – Profits and Prices Revolve Around Ethics. Retrieved from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Costco-Stores-Mission-Statement.htm Peter, J. P., and Olson, J. C. (2007). Consumer Behavior & Marketing Strategy (7th ed.). New York, NY: McGraw Hill. Porter, M. E. (1980). Competitive Strategy. New York, NY: Free Press. Said, S. (2013). The Top...
5 Pages(1250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Consumer Behavior for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us