StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Behavior - Essay Example

Comments (0) Cite this document
Summary
Consumer Behavior Table of Contents Introduction 3 Critical Analysis 4 Decision-Making Process 4 Influencing Factors 5 Conclusion 7 Reference list 8 Introduction The concept of decision-making is often considered as the study of recognizing and picking the best alternatives on the basis of the likings and the values of the decision maker…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Consumer Behavior
Read Text Preview

Extract of sample "Consumer Behavior"

Download file to see previous pages This entire process is usually known as the decision-making procedure of the consumers. These particular activities – parts of the decision-making of the customers – are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to fulfill their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to purchase the Crispy Baby Snacks product or not from the business market of Oman will be taken into concern. Moreover, the analysis of the most significant social and personal factors in relation to the purchase decision for this particular product will also be portrayed in the discussion. Critical Analysis Decision-Making Process The various stages of the decision-making procedure of the consumers include recognition of the need, gathering information about the product both internally and externally, assessing the alternatives, making purchase-related decisions, and, finally, creating post-purchase assessment (Haubl & Trifts, 2000). In relation to the initial stage of the customers’ decision-making procedure, it can be stated that the customers recognize their need to provide nutritional and delicious Crispy Snacks to their babies and thus start to collect information about the different snacks products which are available in the business market of Oman. This particular behavior of gathering information about the availability of the snacks products ultimately leads them to assess the other alternative products in the business market. After the evaluation of the alternative products, the consumers make the decision to purchase Crispy Baby Snacks product for their babies. In this context, it can be stated that the continuous use of the product, i.e. the Crispy Baby Snacks, ultimately leads to dissatisfaction or satisfaction of the consumers about the product. This particular activity of the customers also leads to the rejection or repetitive purchase of the product by a considerable extent. The post-purchase evaluation decision stage of the consumers depends on the acceptance or the rejection of the products available in the business market of Oman. The customers are satisfied with a product only when their expectations are met. In this regard, in relation to the Crispy Baby Snacks, the various expectations of the customers include the quality, flavor, and, most importantly, the cost. While using the particular product, on the basis of the aforementioned aspects, the consumers comply with the decision-making stage of post-purchase evaluation (New Age International, n.d.). Influencing Factors Social There lie various significant factors that influence the purchase decision-making procedure of the customers. In this context, one set of the factors can be deemed as the social factor that includes the group or the social segment to which the customer belongs. The buying patterns of the customers are ultimately influenced on the basis of the aforesaid social aspects. It has been observed that the consumers’ decision-making procedure, as regards the Crispy Baby S ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1”, n.d.)
Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1. Retrieved from https://studentshare.org/business/1453508-consumer-behavior
(Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1)
Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1. https://studentshare.org/business/1453508-consumer-behavior.
“Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 Words - 1”, n.d. https://studentshare.org/business/1453508-consumer-behavior.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Consumer Behavior

Consumer Protection Law in the UK

An exception to the clause is when the retailer can show: for good reasons he was not aware of the advertisement; the statement had been corrected prior to the conclusion of the sale; or the statement could not have had an influence on the consumer.4 OSL, in this case, was bound by the contract of sale which included the warranty advertisement unless OSL, in this case, Patrick the manager, could show he had no knowledge of the advertisement.5
In SOGA 1979 14(2) as to quality the court found in Rogers v Parish ( Scarborough) Ltd [1987] QB 933 found that goods must be fit for the purposes for which supplied and failure to do so leaves them unmerchantable.6 In Jim’s case, he purchased the racquet at £250, a considera...
11 Pages (2750 words) Research Paper

Tttoos as Regulr Aspect of Consumer Culture

More so thаn in аny previous erа tаttoos hаve becаme а regulаr аspect of consumer culture, where people, by becoming "pregnаnt" (Shilling, 1993:18) with culturаl significаnce, try to build culturаl cаpitаl through their bodies’ surfаce. I will further discuss this stаtement, give sociologicаl review of the issue аnd provide the evidence to support this ideа.
Аs tаttooing hаs becаme а widespreаd phenomenon throughout cultures, sociologists stаrted to reseаrch the origins of it аs well аs they scientificаlly found the reаsons behind its existence. Mаny аcаdemics аlmost invаriаbly describe tаttooing аs culturаl deviаnce (Аtkinson, 2003:91; DeMello, 2000:59). Studies of tаttooing аmong the mentаlly chаllenged, prisoners, gа...
9 Pages (2250 words) Assignment

Cognitive Behavior Therapy and the Humanistic Approach

The cognitive perspective, on the other hand, has emerged from the behaviorist school of thought but takes into account the internal consciousness and mental perspective of individuals also as a part of the scientific basis for psychology. It emphasizes the value of the cognitive element and the thinking function of human beings as expressed in how we feel and what we do.

While behaviorism emerged during an era where mankind was turning to science to provide answers to natural phenomena, it has faced criticism for its premise of rejecting phenomena ascribed to the consciousness. According to Broad, “…behaviorism in particular….are instances of the numerous class of theories which are so preposterousl...
10 Pages (2500 words) Report

Marketing and Consumer Behaviour

Promotion aims to generate a hunger in the customer for the product and selection of the place of availability of the product is based upon the premise of easing the accessibility of the product for the target group of customers. Highlight on the thus evident customer centrism of the entire process of marketing.

Importance of Consumers – Focus on the fact that it is the customers that make the purchases, and this role of the customer is that crucial element which actually converts all the promotion plans, cost reducing and quality improving activities, advertising of the brand etc into profits for the organisation. Therefore final objective of all marketing strategies and activities is to make the consumer buy the...
8 Pages (2000 words) Assignment

Consumer Credit Act 2006

The key provisions are set to be implemented by October 2008 and the focus of this analysis is to critically evaluate the impact of the Act vis-à-vis consumer protection. Consumer Minister Ian Macartney asserted that “The Consumer Credit Act beefs up protection for borrowers, especially those with debt problems. It helps them challenge unfairness and protects them from dishonest lenders who try to rip them off. Our aim is a market that protects all consumers and is fair to honest lenders, leaving those without scruples nowhere to hide”. Whilst this meritorious objective of the Act is unequivocal, it is submitted at the outset that the efficacy of the provisions will inherently be reliant on proactive enforcement...
15 Pages (3750 words) Assignment

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages (2750 words) Assignment

Strategic Pay and Organizational Behavior

Both, Performance-related pay (PRP), as well as  Payment by Results (PBR), are based on the notion that if a worker can vary output by increasing his efforts, the hope of increased pay will lead him to perform his best. Both methods can be applied to an individual as well as a group level. Below is a critical comparison of the two:
Defined in simplest of terms, payment by results can be defined as the scheme of paying incentives in which, the bonus or the variable portion of the payment will be dependent on measurable values of outputs, within studied time limits.

Advantages: The primary advantage of this scheme is the inducement and motivation of workers for higher efficiency and great output. It is better th...
6 Pages (1500 words) Assignment

Less Interventionist Approach in Consumer Policy

Consumer policies are founded on the notion of providing the freedom to consumers in an effort to satisfy their needs and wants. Consumer policies are especially important in countries like the former USSR where consumption was deliberately restricted to favor industrial and military development. There is a probability that in the future, consumer freedoms and interests will be curtailed in favor of environmental conservation and preservation. Conventional consumer policies are aimed at regulating consumer freedom and interests, and they have increasingly attracted criticism over time. This has been due to their expensive nature, paternalistic perception, economic irrationality, and rigidity with respect to the real-world market f...
6 Pages (1500 words) Term Paper

Psychological Perspectives on Violent Behavior

It is quite common in society to find a child abusive family, sibling abuse, dating abuse, parent abuse and even spouse abuse. Therefore, the question about violent behavior in the family can be difficult to answer. First, it would be quite important to identify what constitutes family violence. In as much as the definitional consensus might be achieved, the fact remains that acts of family violence mostly happen behind closed doors which means that the activities remain hidden sometimes, ignored or hidden. Violent behaviors among most families will mean poor upbringing of its members and in this case, the children in the family. The family remains an important source for the growth of the children in society therefore; whatever h...
7 Pages (1750 words) Assignment

Consumer Culture

On a worldwide scale can be found in most of the high streets and they have been compared to the fast-food chains which have to some point have eliminated the individualities associated with various cultures. The proliferation of various fashion chains such as Gap increasingly resembles fast food as it is becoming disposable, entertaining and predominantly standardized. Fashion is now considered as a global business because fashion can be found in all corners of the globe.
Standardized commodities definitely exist as demonstrated in most of the high fashion streets in the world with designers such as Ralph Lauren and Gap being LV being examples, these products are not standardized in the same way that the development of the g...
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Consumer Behavior for FREE!

Contact Us