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Business Report: A Company Analysis on General Motors - Case Study Example

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Business Report: A Company Analysis on General Motors (Name) (Subject) (Date) Business Report: A Company Analysis on General Motors Executive Summary General Motors has been analyzed based on its background description, international strategy, marketing approach, logistics approach, and human resource management approach…
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Business Report: A Company Analysis on General Motors
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Download file to see previous pages Probably, the company will not be able to contribute to the development of the country if ever it is permitted to operate. Company Description General Motors is considered to be one of the largest vehicle manufacturers in the world. It started its operation in 1908 and expanded to 190 countries by today. GM had about 647,000 employees that worked to create more than $168 billion in revenue for the company back in 1996. Its main office is found in Detroit, Michigan, where the board of directors has their regular meetings regarding the direction and performance of GM as a whole. The company consists of “General Motors North American Operations, Delphi Automotive Systems, General Motors International Operations, General Motors Acceptance Corporation, Hughes Electronics Corporation, General Motors Locomotive Group and Allison Transmission,”i International Strategy of the Company In the late 90s, General Motors had lost much money based on its sales in the USA. In contrast, it experienced a huge growth on its overseas operations, which means the strategy of GM must be focused on a global scale. The leaders of GM even claimed that the target of the company is not only to go global but also to be the world’s first leading vehicle manufacturer.ii In line with its endeavor to continue growing on a global scale, General Motors reshapes its international strategy. ...
As a proof of its global strategy, GM was able to increase its efficiency by making its branches around the world follow certain basic rules in making the vehicles. With just few changes and assemblies, those products may be sold anywhere. In particular, specializations had been given to various branches of GM worldwide. Korean branch focused on making handles and small car parts, while European units make average-sized cars. The USA division produces sports vehicles and the Australian one produces rear-wheel cars.iv Marketing Approach of the Company General Motors has recently changed its marketing approach, since it faced bankruptcies and lower sales in general despite of the beautiful look of its cars. It also created a standard in vehicles in terms of power, durable engines, and absence of shiny accessories. Majority of vehicle commercials focused on gas efficiency and the comfort the vehicles bring to their users matched with the famous celebrities endorsing the products. GM has taken advantage of its pioneering credibility to project the image as the original USA vehicle producer. Despite of the stereotypes of their commercials project, GM was not able to take note of the American customers and their behaviors in buying cars, which revolved around the performance and reliability.v To increase its sales, General Motors decided to resort to the digital marketing, which becomes a trend of advertising. It tends to consider everything when dealing with clients and continuously maintaining loyal customers. GM considers the budget, location, travel time, and behavior of the potential customers. Through those considerations, they can map the responses and support that they can give for a ...Download file to see next pages Read More
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