Analysis - Greene Gardens - Case Study Example

Answer # 2 I would firstly think about tracking the source of the infection, since the matter concerns human life it is of an intricate nature and I would want to get to the bottom of it quickly, for example I would give a lab test of the soil and manure used on my ranches to see if strains of the bacteria were present. Fresh vegetables such as spinach have frequently been said to be infected with the E. coli bacteria (World Health Organization, 2011). Therefore the probability of Greene Garden’s ranches being responsible also increases.

I would next try and brainstorm with my team the measures which Greene Garden can take to reduce the threat to our vegetables, for example spraying the fields with pesticides etc and using better quality fertilizers in stead of animal manure (Mukherjeea, Spehb, & Diez-Gonzaleza, 2007). However, an important concern over here would be the cost constraints, I would most certainly want to do all I can to ensure that my vegetables are not at risk, yet I would want to be cost effective in my actions.

Answer # 3 The new information further increases the possibility of Greene Garden’s spinach being implicated. I would first want to get in touch with someone who is involved in the investigation and has first hand knowledge regarding the method being used to test the samples. Furthermore, I would like to find out what the FDA thinks might be the source of the bacteria, for example water is known to be a carrier of the E. coli bacteria (Uzoigwe, O’Brien, & Brown, 2007) so may be getting the water tested would reveal the source of the pathogen.

I would keep talking to the FDA officials and make my concerns evident to them so that they are aware of the fact that I am genuinely interested in finding out the cause and taking corrective action if my spinach is implicated because in such fragile situations it is important to have a good rapport with officials in strong positions. Additionally, I would make it a priority to run a public relations campaign regarding the safety precautions the consumers can take in order to keep themselves safe for example humans can get exposed to the E.

coli strain through food, animal contact, and drinking water and also from one person to another (European Food Safety Authority, 2011). Therefore, till the FDA is able to come to a conclusion, warning people of all the possibilities and safety measures would do the customers well and also render Greene Garden a good name. Answer # 4 I would talk to my contact person at Tossed Fresh and try to convince them to recall the product. It might be hard because recalling so many products leads to a lot of losses yet if the long term and short term goals are weighed against each other, the benefit from recalling the product far exceeds the long term loss of reputation if the spinach from Greene Garden was actually tested positive for E. Coli. I would also try to convince Tossed Fresh on the grounds that since GRT Salads along with two other companies had recalled products it would now reflect badly on Tossed Fresh if it did not recall its products.

It is understandable that the products have a small shelf life and that losses would be incurred, however,