E-Marketing: Methods, Strategies and Tactics - Essay Example

Comments (0) Cite this document
E-marketing can be a rewarding medium of making money. Some of the easy, cost-effective tactics and tools to be used on a website include adding a “buy” button to one’s email signature. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.8% of users find it useful
E-Marketing: Methods, Strategies and Tactics
Read TextPreview

Extract of sample "E-Marketing: Methods, Strategies and Tactics"

Download file to see previous pages If there is more than one product, these can be revolved in and out of the signature of the seller (Beckwith, 2007). There are various other means such as creating a blog in an online community in MySpace.com as communities permit members with common likings to exchange things more comfortably. Knowledge of sophisticated technology, for example, using Windows Movie Maker, a video editing software program, to transform a PowerPoint presentation into a commercial can be made possible to host on YouTube.com. Niche audiences can be reached at through interactive tools such as blogs, which is quite effective in finding new customers (Beckwith, 2007). According to the readers’ poll on online marketing for 2011, the Search Engine Optimisation (SEO) ranks on the top for digital marketing tactics. Readers’ opinion was sought on what are the top three online marketing mediums and tactics. Readers did not vote for social media or email marketing but for SEO as the leading tactic for 2011 (Odden, 2011). Marketing strategies and tactics are determined by the marketing budgets that are planned to benefit from the best possible marketing mix for a given year. The responses from the survey can help companies in selecting strategies and formulating budgets accordingly. Respondents’ outlook has been quite holistic including search, social media, advertising, content and email as various tools in the kitty of e-marketing. The new addition in the top 10 e-marketing tactics has been content marketing, indicating the significance of critical content to impress upon the prospective customers to go for that product. Content is the magnet between SEO and social media. It is mostly the result of social communication online, to be shared and connected to generate better interaction on various types of search. According to the Junta42 Content Marketing Spending Report, 59% of marketers surveyed strategise to spend aggressively on content marketing in 2010 (Odden, 2011). Next-in-line in the top 10 e-marketing tactics is advertising through Pay per click and social media, but not with dedicated budgets. It points to the topical attention to Online Marketing Blog which considers the role of advertising relatively less than Search Marketing, Social Media, Content Marketing and Online PR. The viewing percentage of online marketing blog has gone up among readers in the marketing arena (Odden, 2011). Oestreicher (2011) analyses the marketing perplexity of tangible products in the virtual world because of ever-happening innovation in the field of technology and marketing connectivity. Newer technologies replace the older ones, creating the loss impact and the need for new marketing strategies. From technology perspective, the industry has not taken enough measures to save losses from the risk of downloading as in the music industry the marketing connectivity is quite weak. It has heightened fragmentation of the markets. Online strategies are on the rise relatively to traditional marketing strategies in various industries as in music industry. Generally, it is seen that marketers fail in enforcement and usage of ongoing marketing mix. Stress is given only to one P, mostly price, downgrading the criticality and interaction among various Ps. The marketers are now turning from Ps to S, which is space, the strategy for which needs to be reformulated by various industries invigoratively within the markets overflowing with new marketing forces (Oestreicher, 2011). It is observed that top marketers follow customer-driven market leadership strategies. Digital companies are finding new methods of adding value via customer interactions and new products, services and business ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“E-Marketing: Methods, Strategies and Tactics Essay”, n.d.)
E-Marketing: Methods, Strategies and Tactics Essay. Retrieved from https://studentshare.org/business/1447941-e-marketing-methods-strategies-and-tactics
(E-Marketing: Methods, Strategies and Tactics Essay)
E-Marketing: Methods, Strategies and Tactics Essay. https://studentshare.org/business/1447941-e-marketing-methods-strategies-and-tactics.
“E-Marketing: Methods, Strategies and Tactics Essay”, n.d. https://studentshare.org/business/1447941-e-marketing-methods-strategies-and-tactics.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF E-Marketing: Methods, Strategies and Tactics

E-Commerce Payment Methods

...interests. Polish online shops This paper resolved to consult online resources during the research whereby it demonstrated some varying logic models describing the acceptance of payment methods in Polish online shops. The Polish shops strategy to use traditional and electronic distribution channels had a strong influence on their acceptance of particular payment methods. Moreover, the preferences of online shop managers and the association of online auctions also play a very significant role in influencing different modes of e-commerce payments. Due to integration of different methods of payment in e-commerce, this study confirmed that...
9 Pages(2250 words)Research Paper

E-Commerce Cyber Marketing Strategies

...(Miletsky, 2000). The third element is scalability. The method of transmission must be able to scale from small to extremely large. Thus, there is need to plan and add mail servers as multiplication of the viral message will only kill the host without any benefits. The fourth element is capitalizing on common human behaviors and motivations. People are driven by greed, and the desire to be understood, loved, and popular. As a result, they urge to communicate, creating billions of E-mails and millions of websites. The most effective marketing strategy is that which incorporates common behaviors and motivations in its transmission. The fifth element is utilizing existing...
11 Pages(2750 words)Essay

Toyota and Ford: Strategies and Tactics

...? Toyota and Ford: Strategies and Tactics Table of Contents I. Introduction 3 II. Discussion 3 A. General Overview 3 B. Operations 5 D. Product Quality 7 E. Pricing 8 F. Product Differentiation 9 G. Customer Service Levels, Customer Satisfaction, Issues 9 Works Cited 11 I. Introduction This paper discusses the strategies and tactics of Ford and Toyota, with a focus on the following aspects: competencies that are distinctive, order qualifiers and order winners for the two firms. The areas considered for the two firms include operations, product quality, differentiation relating to product, issues relating to customer satisfaction, and pricing. Ford and...
8 Pages(2000 words)Essay

E-marketing Strategies

...The paper suggests an e-marketing strategy for Two Cities Manufacturing Limited, which is primarily based in UK. The report provides an insight into the techniques that is found best for the company to launch its e-marketing ventures. There are significant reports about Search Engine Optimisation, Designing search phrase etc. A considerable part of the report takes into consideration the tools of communicating with the customers on a virtual platform. The report concludes with some important aspects that the company must monitor in its effort to tread the domain of online marketing. Table Of Contents Introduction 3 Online...
12 Pages(3000 words)Essay

Effect of E-Business on Marketing Strategies

...Running Head Effect of E-Business on Marketing Strategies Effect of E-Business on Marketing Strategies Effect of E-Business on Marketing StrategiesE-business has wider possibilities than traditional marketing in terms of business operations. E-marketing uses bolt-on systems based on the addition of an e-business system as a value added service to existing supply chains. The more business that is generated by bolt-on e-business systems, the lower are intermediation and search costs. The...
5 Pages(1250 words)Case Study

E-marketing Plan for Lexus

... off Marketing Models 19-20 3-1-2 Which Strategy will be used 20 3-2 Tactics that I may need to Execute to Implement the Strategy 21 3-3 Actions 21-22 3-3-1 E-Tools and Techniques 22 3-3-1-1 Web Sites 23 3-3-1-2 Kiosks 23-24 3-3-1-3 E-Mail 24 3-3-1-4 Databases 25 3-3-2 Marketing Remix 25 3-3-2-1 Price 25-26 3-3-2-2 Product 26 3-3-2-3 Place 27 3-3-2-4 Promotion 27-28 3-3-2-5 People 28 3-3-2-6 Process 29 3-3-2-7 Physical Evidence 29-30 3-4 Controls 30 4. Recommendations and Conclusions 31 4-1 Recommendations 31 4-2 Conclusions 32 Executive Summary LEXUS has achieved an admirable reputation for turning out utterly refined luxury vehicles... a...
16 Pages(4000 words)Assignment

Marketing strategies, tactics and techniques

... to alternatives. In conclusion, more and more companies have shifted into the popular paradigm of value for money. As the years grow, consumers have elevated their expectations over the products they patronize, and while competition slowly saturates the market, a wide aspect of option is made possible to consumer. Shifting priorities and biases is always expected, ultimately what matters most is who gets the biggest size of market share and how to maintain it. Work Cited Rogers, S. (2001). Marketing strategies, tactics and techniques: a handbook for practitioners. PA: Greenwood Publishing Group Inc.... basic needs and incorporates them in the goal when producing a product. Another system that could be effective is the realignment of...
2 Pages(500 words)Essay

E-Marketing: E-payment

...E-Marketing: E-payment Executive Summary Electronic payment methods fall into three major categories, which are single to vendor payments, recurring customer to vendor payments, and automatic bank to vendor payments. From these categories, the proposal will recommend three online e-payment systems to Book Bunker; debit cards, Pay Pal, and electronic checks. Pay Pal is a convenient method for receiving payments from customers for purchases made online, as well as for the transfer of funds. Its advantages and disadvantages are given with the major advantage being its ease of use and low cost while arbitrary locking of accounts is the main...
6 Pages(1500 words)Essay

Applying E-Business Strategies

...strategies to increase revenue The best type of business that fits Broadway café is the advertising e-business that will be executed through a number of strategies including the use social blogs (Canzer 97). A website is one of the way that the café will receive feedback on their services, which facilitate the improvement of services towards customer satisfaction through an effective customer service. Once customers are satisfied, the café will increase sales as they keep on coming back for more increasing the café’s revenue. The social platforms form one of the major marketing strategies that the café can use to showcase its products and services and...
2 Pages(500 words)Essay

E-Commerce Strategies

...Management: E-Commerce Strategies Management: E-Commerce The companies chosen to discuss e-commerce strategies are E-Bay andAmazon. They use the following strategies to carry out e-commerce. Firstly, marketing relies on targeting desired audiences with relatable adverts, mainly by collaboration and strategic partnerships with companies that have significant reach. They have 24x7 services which give them a global reach. They also offer mobile accessible services such as an up to date delivery status, real time notifications, click-to-call, and product information. These ensure...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic E-Marketing: Methods, Strategies and Tactics for FREE!

Contact Us