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General Motors International Operations - Research Paper Example

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This paper gives a general analysis of the General Motors Corporation. It discusses the company has a marketing philosophy based on both the corporation’s, and the customers’ standard. The market strategy does not give space for competition to a specific business…
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General Motors International Operations
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Download file to see previous pages The project aimed at improving its performance hence face the world competition of other related companies like China. Some years later, the company announced it wanted to reduce its investment by seventeen Billion US dollars to pat the pension debts as well as tax debts. The pension process required a special legal grant to free itself from tax penalties. In concluding, this paper proves how the company strategies to maintain its market share. This is evidenced the company has expanded marginally maintaining more than thirty vehicle plants in thirty-one countries. Introduction Automobile industry has grown tremendously within the last few decades as a result of technological advancement (Tuman, 2003). General Motors Corporation, a company based in America whose headquarters are in Michigan is a good example. The company is the world’s largest manufacturer and marketer of vehicles with many new and competitive brands. The company markets its vehicles under brand names like Buick, Chevrolet, Opel, Daewoo, and Vauxhall. The company also sells its products under other brand names based in China like Alpheon, Jiefang, and Wuling. Further, the company has absorbed more than 200,000 people across the globe and has business links with almost all the world countries (Crumm, 2010). In addition, the company also provides financing services through its subsidiary financial contracts. America provides the largest market for light vehicles, commercial vehicles, and the long chases. It roughly consumes about a half of the total production of the General Motors. General Motors was desperate to shed some of its own branches mainly in North America to settle government loans. However, the two successive presidents of the United States, George Bush, and Barrack Obama agreed to fund the company to enable it to retain most of its branches in North America. Through this funding, Davis (1999) argues, General Motors introduced Vauxhall Nova “the smallest and most fuel-efficient gasoline-power car ever offered by General Motors” (pg 113). General Motors has gone through a past positive progressive record since its incision despite the few challenges it might have undergone. As the largest world’s automobile industry, the company has recorded high-profit levels for a notable period of time. This success can be attributed to its slogan stated by Crumm (2010) that, “What is good for General Motors is good for the country” (pg 1). For the last two years, Toyota Company, General Motors’ main competitor has recorded a higher level. To compete effectively in the market, the company is focusing on the current market demands of their high consumers like Brazil, China, and the United States (Davis, 1999). The company has an expansion plan from which it expects to benefit extensively by investing more in new markets to meet the growing market demands. Diversity in General Motors is quite evident. Through this diversification, the company comprises of almost all the fields of production, which include manufacturers, dealers, retailers, auto engineers, and body repairers. As a result, a swing in material change would occur automatically. General Motors has undergone economic and political surges, and there is little public criticism over the ever-expanding corporate power and control of the General Motors. ...Download file to see next pagesRead More
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