International Business Communications - Essay Example

Food chain outlets such as Mc Donald and KFC have successfully made their impression on every sphere of the globe and are still going strong with the expansion spree. But there are organizations which even being popular within a country have not really moved out of their closet to explore the new horizons. One such organization is White Castle Hamburger restaurant which is very popular in US and the company over past 90 years has grown tremendously, but, still the company has not tried to expand its business be it even in US market as the company is said to be family run and the all the outlets are supposed to family owned with no franchisee outlet (White Castle, 2012).

But, if it has to expand globally to increase its market share and explore other areas where it can compete with other competitors like MC Donald it has strategize a new plan for the expansion and to expand beyond territories the most preferable option is the franchisee way. Through the franchisee way the company can spread its legacy of nine decades to other parts of the world and emerge a global leader in the hamburger chain outlets. Say, White Castle decides to expand its outlets to London, Mexico & China it has to manage certain communication barriers because of different cultural background in these 3 countries.

Part I: White Castle’s quest to expand in the 3 countries i.e. . White Castle has to pick these three aspects and work accordingly in context to China, Mexico & London. To be a part of these countries White Castle must work on its service to customers as well as curb the cultural difference within the organization between different cultural employees. A good social behavior is can create wonders for the company. China is a place with different cultural background and so is Mexico and it is very important to respect the culture of these countries and train the employees in accordance keeping their cultural values intact.

Also the employees should be trained ethically to follow the values intact with the organization over the years. Company ethics like its core values, its approach towards the service imparted to customers should be of prime focus despite changing cultures and also White Castle can take part in various CSR activities to further emerge as a global player. The attitudes of people should be considered as for London the attitude can be individualistic but in case of China & Mexico the attitude can be collective with more people coming together in deciding over a particular issue.

Thus, this also has to deal with in a planned & structured manner (Chaney, 2008, p. 215-220). Part II: White Castle’s expansion of its hamburger outlet cannot be a successful venture unless some of its top managers take the responsibility to lead from the front and take charge of the business in the countries where White Castle has decided to expand its outlets. Managers surely will make things easier for the company but in return they are bound to face some difficulties in diversified culture of different countries.

The biggest cultural shock for these managers can be the way people