Advanced Entrepreneurship - Essay Example

Download file to see previous pages It is also aimed at providing the strategy of the company Triangle Solutions to get ideas implemented internally or at describing the reasons why a product idea should be spun off into a new subsidiary company owned by a business organisation. This paper finally describes most suitable ownership types for small businesses, like retail electronics, software developer, and advertising. Assignment 1: Triangle Solutions is one of the most reputated computer producing companies in the world. It is an American company, headquartered at New York. It sells different types of computers, from desktops to laptops and palmtops. These products have large national and international markets and the products have significant reputation in these markets. The industry and market size: In modern times the industry of computers are highly competitive as numerous companies are producing and manufacturing computer products. Desktops, laptops, palmtops, and mobile computers are highly demanding and the industries for these products are experiencing rapid growth. This industry produces computers, computer related products like printers, home electronic and communication equipments. Triangle Solutions produce these products for commercial as well as military purposes. Triangle Solutions also sells disk drives, wireless telephones, consumer electronics for commercial purposes in the industry and “smart” bombs, electronic navigation equipment for military purposes. But recently the company has launched a new product, a mobile phone that has the features of both computers and phone, but has triple sim card facilities and has expandable memory and a super-specialty 6 mega-pixel camera. This product will attract the modern generation as well as it will facilitate professional mobile users. The market for this product is large, not only domestically, but also internationally. The company is expecting to acquire atleast 40% of the global market for mobile and computer products by the end of 2014 with the introduction of this new product. The company is expecting that the product will reduce the effort of mobile users to use Internet facilities on their mobile phones and also the facility provided by the product of Triangle Solutions in terms of using three different phone numbers in a single phone that has so many additional facilities will attract large number of mobile phone users across the world (Computer and Electronic Product Manufacturing, n.d., pp. 53-54). Team requirements: To introduce the new product in the market the company has employed large and efficient team of people which are not only experts in developing the technologies and softwares which are needed for the making of this new product, but also the company employed best people for marketing and sales of the product. The company has also employed analytical team-members for the purpose of business analysis and market analysis of the new product. The team that has been employed for the purpose of the business development of the product is highly experienced and they have put lot of effort in developing the market for the new product and also for increasing the market size of the product. The company has employed best engineers from all over the world from best engineering schools of the world to build up the new technology for the product and different trial uses of the new mobile phone has resulted in highly satisfactory comments from different consumers of that trial uses. The trial use strategy has been a remarkable marketing strategy that has been applied in selected shopping mall in New York. People have been allowed to use the product and comment on the advantages and disadvantages of using the product. This marketing ...Download file to see next pagesRead More