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Strategic Management of Google - Essay Example

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This research analyzes and evaluates the business strategy that Google Inc has pursued as it is described in Google Inc. This paper has such sections: an overview of core issues of Google; competitors of Google; prospects for Google; Porter’s generic strategies etc…
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Strategic Management of Google
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Download file to see previous pages The paper tells that the examination of the Google strategy is one which focuses not only on the prospects for the future but also with the core issues which are associated with Google and ways in which this can be overcome with the corporation.  Re-examining the strategy of the corporation is one which can then change the strategic approaches of the company while allowing them to work toward the necessary alterations to continue to advance with the Internet technologies offered. The concepts which have been applied to Google are based on a diverse work structure and management that offers new innovations to the workspace. This is followed by the goals of the company to offer technological innovations that are able to provide more to the market. The beginning structure of Google was able to base this on the unique algorithm used to help websites gain different prestige online followed by alternatives which have been developed with creative endeavors to create more categorization and options to those who are working online. The new technologies and the several portals that Google has created has led to a domination over the online market with search engines, social media and other options that are able to continue expanding with the market. The issues which are following with this include the fast expansion of the core team that requires new management and which can’t be controlled as easily. This is followed by questions of the new applications and technologies which may not carry the same innovations as the Google technology, causing the external environment to question the value of Google. Monitoring and controlling both the internal structure and the products which are resulting then become the main concern for Google. The core issue which Google is facing is based on the strategic management that is now required for the growth and changes which have occurred in the business. The strategy is one which needs to be inclusive of the countries which offices are located with Google. ...Download file to see next pagesRead More
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