One area of my business that I would like to change. The necessities of staff change - Essay Example

In order to stay in a competitive market, fine tuning of business strategies or implementation of changes are necessary. I am running a Honda cars sales outlet at present and I would like to change the sales staff completely to promote more sales. My existing sales staffs are not competent enough to capture more business in this ever changing competitive market. Majority of them are more than 45 years of age. This paper describes why I want to implement a staff change in the sales department.

The necessities of staff change Traditional Sales Mind-set always delivers a strong sales pitch. New Sales Mind-set stops the sales pitch -- and start a conversation. Traditional Sales Mind-set always looks for closing the sale. New Sales Mind-set is always to discover whether you and your potential client are a good fit (Galper, 2011). Relationship building is accepted as the core of every business activity at present. In other words, building strong relations with the customers is necessary for the benefit of a company.

In this extremely competitive world, the value of customers is increasing rapidly. No organization can sustain its operations if it fails to attract a substantial volume of customers. My sales staffs are following the traditional patters of sales management. They are more interested only in capturing business than servicing the customers after the sales. In their opinion, their duty is over once they bring enough sales to the company. I got many complaints from different customers about the reluctance of my sales staff in servicing them after the closing of sales.

The mind-set of my existing staffs needs to be changed completely. Even though I tried to empower them with the help of modern training methods, it is difficult for them to change their traditional methods and attitudes. A new sales team with ample knowledge in modern sales management techniques may serve better than my existing sales team. With superior knowledge in modern communication channels and technologies, a new sales team would