SLP: Strategic Review - Essay Example

In this stage, the management team analyzes “desired, probable, and not-so-likely future states of the organization, its stakeholders and the world in which it operates” (Abbing & van Gessel, 2008, p. 54). The first step here is to evaluate the association between the company and its consumers and project this into the future, by means of tools such as road mapping, storyboards or scenario building. After this, the team identifies what the desirable scenarios are and how this may be brought to life by means of brand interactions.

Doing this will result in a collective comprehension of possible and desired touch-points in the future which, in turn, may become the foundation for short- and long-rang innovation plans. This activity has to be regularly undertaken to make room for internal and external changes (Abbing & van Gessel, 2008). c. Design strategy follows after the direction for the innovation has been identified, ad this phase pertains to how the innovation strategy will become tangible. Not only does this stage include the aesthetics of the product, it also includes the mental picture in the user’s mind that the company wants to capture. d. Touch-point orchestration is achieved if design and innovation strategies are applied to the actual product (Abbing & van Gessel, 2008). . The strategy employed by Joe Schmoe in marketing product has not been very successful because marketing to been saturated without changing the strategy.

According to the simulation reports, the profitability has declined and product rebranding is required. The product has lost the trendy vibes it had in the early years because of market saturation and increasing prices. Market saturation coupled with constant price means that the customers were losing loyalty to the brand. This product requires Market-driven incremental innovations to be done that focus on responding to the marketplace through small-scale innovations. These brands are known as follower brands, and they seek to satisfy the needs of the customers by making gradual enhancements to existing products Increased research and development percentage can allow funding innovations of the product that will solve current problems and set the trend for future product.

There is need to emphasized and focus on: 1) launch great-rebranded product x5; 2) lead in growth markets; and expand from the core. This transformation ensures that company cut down on expenditures and creates a new source of revenue by selling rebranded products. Product x6- The product matured 2013 and the sales volumes came down 2014 at point it mean the product required rebranding as the market was already saturated. In every product like product x there always comes a time when the local market in which the business is located is saturated and the chances of having new customers from the same market are very low.

In such a condition, acquiring new customer requires a lot of costs, which makes the process very expensive. The decision of rebranding will add value or entering new market. Once the d market starts showing signs of saturation