Innovation in Retail Concepts. Case: Eu Yang Sang - Essay Example

Comments (0) Cite this document
Innovation In Retail Concepts Case: Eu Yang Sang Table of Contents 1a) Chinese Medicine Industry in Singapore 3 1b) Change in Demographics and Its Impact upon TCM (Traditional Chinese Medicine) Shops 4 1c) Eu Yang Sang Modernizing Activities 5 1d) Role of Innovation 5 1e) Linking Product Life Cycle to Innovation 6 References 7 1a) Chinese Medicine Industry in Singapore Pharmaceutical industry is one of the prominent industries of China…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96% of users find it useful
Innovation in Retail Concepts. Case: Eu Yang Sang
Read TextPreview

Extract of sample
"Innovation in Retail Concepts. Case: Eu Yang Sang"

Download file to see previous pages It has been identified that the Chinese pharmaceutical industry consists of three main sections. They are processing of the Chinese medicines, manufacturing of the patented medicines as well as the processing of the Chinese medical components. Out of the three main components, manufacturing of the Chinese patented medicines is the most vital part. It is to be noticed that the Chinese medicine market is relatively smaller in terms of scale. However, it still holds one of the dominant positions in the medicine industry (Global Pharma Holding, “Prospect of Chinese Pharmaceutical Industry”). It can be noted that the traditional Chinese medicine is a holistic system of medicine that intends to cure the mind as well as the body. The health care services of Singapore have been based upon the Western medical science. The interest of the public in the traditional medicine of China has grown since the last three decades and therefore the government of Singapore planned to reconsider the standards of training along with the practices of ‘Traditional Chinese Medicines (TCM)’. ...
There are numerous providers of the medicines in Singapore such as the Eu Yan Sang Integrative Health Pvt. Ltd, Ma Kuang Healthcare Group Pte Ltd and Sinchong Traditional Chinese Medicine among others (Singapore Medicine, “Traditional Chinese Medicine”). 1b) Change in Demographics and Its Impact upon TCM (Traditional Chinese Medicine) Shops According to an analysis by Frost and Sullivan, the Singapore pharmaceutical market exceeded USD 1 billion by the year 2009. By the year 2012, it has been expected to reach USD 1.4 billion further indicating a growth rate of 11% per annum. The reason behind such improvement has been the changing demographics as well as the rising expectation in healthcare of the people (Standard & Poor, “EU Yan Sang International”). In Singapore, more emphasis is laid upon the health as well as wellness of the society; therefore the ‘Health Promotion Board’ encourages the messages of preventative health via nutrition as well as exercise and also includes smoking cessation and stress minimization. The target demographic is basically the youth. EU Yan Sang International tries to reach both the youth as well as educated customer segment (Piron & Et. Al., “Consumers’ Perceptions of Chinese vs. Western Medicine”). 1c) Eu Yang Sang Modernizing Activities Eu Yang Sang is one of the pioneers in the health care company in Asia and focuses upon the Traditional Chinese Medicine along with integrative healthcare (Eu Yan Sang, “About Eu Yan Sang”). In order to reach out to the educated customer segment, ‘Eu Yang Sang International’ has modernized the corporate image of the company as well as its retail outlets. With the development of health food products, the company aims to enlarge its ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Innovation in Retail Concepts. Case: Eu Yang Sang Essay”, n.d.)
Retrieved from
(Innovation in Retail Concepts. Case: Eu Yang Sang Essay)
“Innovation in Retail Concepts. Case: Eu Yang Sang Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Green Tailing (Retail Innovation)
...on retailers to cut costs and meet green commitments. Fourthly, consumers are also placing more demands on retailers and corporations to become more socially and environmentally responsible. Additionally, with advances in technology due to concepts such online shopping and e-commerce, retailers are being forced to become more creative and come up with solutions and enhance better displays for their products. Lastly, though green tailing presents a very real opportunity for retailers in virtually all aspects of their business, it is still a relatively new trend, thus it lacks the benefit of compelling most industry specific statistics or...
8 Pages(2000 words)Term Paper
Marketing Ying Yang iPhone
...advanced and the expensive more advanced Ying yang iPhone to accommodate the purchasing power of all consumers. However, in due time, we may consider lowering the price to quickly establish a market dominance that lacks now. In distributing the product, clear logistics are very important. We will focus on rollouts worldwide at all reputable retailers online and cellular phone providers. This will make sure that the product is available with all phone providers and online marketers. We will collaborate with major electronics retailers and Apple to provide product demonstrations in an eye-catching manner. We will additionally put a good number of products on display to lure customers....
4 Pages(1000 words)Essay
EU Law Case Studies
...EU Law Case Studies Word Count: 2,530 The following is the advice for Klaus, Astrid, Heinrich, and Sophie with regardsto their status as German nationals living in Spain within the boundaries of EU law relating to the free movement of persons as stated in Article 39EC.1 Klaus, as a car mechanic, when he first came to Spain, only managed to find temporary work for three months at a garage selling petrol. This is legal as EU citizens have the freedom to travel from any state in the EU to work in another, whether permanently or temporarily.2 According to the statute on the freedom of movement of persons, workers like Klaus have the right to receive the...
8 Pages(2000 words)Case Study
Retail Marketing Case Study
...of achieved in a very short period of time as a result of its unique and innovative shopping concept provided the company .Its first store had an exclusive collection of stylish clothes, shoes and accessories confined only for women. Collections for men, children quickly followed with home collections. NEXT main focus is to provide clothes that are styled by the in-house design team and which is able to offer consistency of style, quality and value for money all the time, according to the contemporary fashion needs. Today NEXT trades from over 450 stores in the UK and Ireland alone and another 100 franchise stores overseas. Several larger format stores have opened across the UK over the last few years:...
15 Pages(3750 words)Case Study
Retail management case study
...Comparison Shopping Q) Discuss the role of comparison shopping Web sites in each stage of the consumer decision process. A) The advent of retail shopping has given rise to various different forms of retail experience. From shopping malls to catalogue services the retail experience is getting hotter and more flexible. The online shopping experience is the newest addition to the retail experience. As the B2C (Business-to-Consumer) shopping grows the e-commerce service providers need to understand the different ways top anticipate the consumers’ needs. The efficient shopping platform is required in order to get the customers hooked. But most of the times the websites are...
2 Pages(500 words)Essay
Management Concepts - Case Study
...College National Australian Bank Managing in a Global Environment 7/26 Case Background John Stewart has just taken over as theCEO of National Australian Bank (NAB). The bank which had been one of the most successful banks in Australia during the 1990s had been facing many issues. In order to be recognized as an international bank, the bank started to set up its footprint in English-speaking countries. It then started investing in the Asian countries as well. However, the expansion has not been found to be successful in many countries. At the same time, many of the veterans have left the bank. This has resulted in huge financial losses along with decrease in the stock price and profitability. Management Problem “The...
2 Pages(500 words)Essay
When Marian Sang
... College When Marian Sang Ryan, M. Pam’s When Marian Sang: The True Recital of Marian Anderson, The Voice of a Century is a captivating story book for children. The book is a narration about a great African –American Marian Anderson who loved singing and sang so wonderfully that everyone loved her singing. The story is told in a simplified way that matches the targeted audience and with a sombre mood. In short, the spirit of the book is to amplify the spirit of the African –Americans, and the legacy they left, which to Marian was as rich as her voice when singing. Marian Anderson was born and brought up in a humble family, but her magnificence in singing made her talent recognised as she would sing in many city choirs. However... . Each...
2 Pages(500 words)Essay
Fashion retail concepts of the future
...Fashion retail Task: Fashion retail Fashion retail is an indispensable extension of fashion marketing. This is becauseit determines the success of the whole fashion marketing system. Unprecedented changes confront modern retail with significant amount of challenges. Currently, technological advances and economic turmoil have shaped the retail landscape in way that marketers do not aptly react. Furthermore, the modern consumer has adequate knowledge of one’s market due to the availability of much information in the internet. The consumer base possesses diverse and sophisticated expectations over the service, product, and value provided by a...
2 Pages(500 words)Essay
Retail marketing case study
...Retail Marketing Case Study Question Extreme value retailers like Family Dollar and Dollar General have a broad target market. These value retailers target rural and urban shoppers. Similarly, these value retailers target young families with low to middle income, older families with fixed incomes, and ethnic groups. Additionally, value retailers also target suburban shoppers. Question 2 Both Family Dollar and Dollar General open new stores at rates surpassing one store a day. From this, it is clear that both Dollar General and Family Dollar are growing the number of stores too fast. The fast store growth rate by both Company’s present...
2 Pages(500 words)Essay
Case analysis: Macroeconomic concepts
...Case analysis: MACROECONOMICS This article describes how the US economy is fairing in the recent past. in this case, the economy is doing relativelywell and hence consumers and the general public have increasingly gained confidence in the economy. Consumer’s confidence is important in the economy as it is key in attracting investment and hence increases level of economic activities The main macroeconomic concepts highlighted in the article include are aggregated demand, business environment and business cycle. Aggregated demand is applied with the reference to consumer confidence since the later is determined by the total cost of services and goods demanded by the consumers. Business...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Innovation in Retail Concepts. Case: Eu Yang Sang for FREE!
Contact Us