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JetBlue: Internal & External Analysis - Essay Example

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The paper provides the internal and external analysis of JetBlue. JetBlue Airways Corporation, the American low-cost airline is headquartered at Forest Hills in New York City. It was founded by David Neeleman in February 1999 under the name ‘NewAir”. …
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JetBlue: Internal & External Analysis
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"JetBlue: Internal & External Analysis"

Download file to see previous pages The company’s satellite office is located at Darien, Connecticut and its corporate office located at Cottonwood Heights, Utah. JetBlue is a non-union airline which has won the ‘Reader’s Choice Awards’ offered by Conde Nast Traverler magazine in October 2007 (Maps of World Airlines). True Blue Flight Gratitude is the parent company of the JetBlue Airlines. John F. Kennedy International Airport is the main base of the company. In addition to this, JetBlue’s major hubs involve Orlando International Airport and Washington Dulles International Airport. While analyzing the corporate performance of the firm, it is obvious that JetBlue has achieved a prominent position in the US airline travel. JetBlue tends to follow the low-cost travel approach of Southwest Airlines. At the same time, the company distinguishes itself by maintaining its distinct features including in-flight entertainment, satellite radio, and TV on every seat. In the view of the founder Neeleman, JetBlue is trying “to bring humanity back to air travel” (JetBlue Press Release). The JetBlue Airways Corporation was awarded 75 initial take off or landing slots at John F. Kennedy International Airport in 1999 and subsequently in 2000, the company received formal US authorization. The JetBlue began its operations on 11th February 2000 by extending its services to Buffalo and Ft. Lauderdale. This Airlines Company has an alliance with Aer Lingus Airline. Presently, JetBlue Airways offers flight facilities to more than 50 destinations. The fleet size of JetBlue Airways is 138 aircrafts that include 33 Embraer 190 and 105 Airbus A320-200. JetBlue is well known in airline travel for offering great level of comfort and safety to its passengers. The company showed its stability and industrial efficiency as it raised a considerable amount of profit during the sharp decline in airline travel despite the 2011 terrorist attacks. The company would align with partners who have similar brand attributes because it is looking forward to higher returns on investment (JetBlue Getaways). Similarly, JetBlue has made alliance with the International Student identity Card (ISIC) with intent to extend its services to student travelers. This provision has greatly assisted the company to attract large number of student travelers. As part of its community relations plan, the JetBlue supports nearly 700 nonprofit organizations throughout its American destinations. In addition to the community relation programs, the company motivates its crewmembers and communities to participate in engagement programs, annual volunteer projects, and other several signature initiatives (JetBlue Getaways). The JetBlue has designed a social responsibility program called ‘Jetting to Green’ that deals with environmental issues for promoting a greener planet. The firm also produces ranges of employment opportunities that would certainly enhance national economic growth. JetBlue Cargo is an additional service offered by this Airlines Company. The company has arranged wide ranges of facilities for booking flight tickets and other amenities such as hotels, cars, and cruises. Moreover, the company maintains a well designed website that gives all information regarding its projects and services. Performance of JetBlue While comparing the overall performance of JetBlue with other American Airlines companies, it is evident that the firm has grown greater within a short period of time. In 2002, the JetBlue had two billion dollars in market capitalization. The JetBlue’s financial position was very strong throughout the 2002-2004 years whereas other American Airlines companies had really struggled during this period. The JetBlue has given greater priority to customer services; the company’ ...Download file to see next pagesRead More
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