Nobody downloaded yet

The Power of Public Relations - Essay Example

Comments (0) Cite this document
Summary
The author of this essay "The Power of Public Relations" touches upon the concept of public relations job. According to the text, public relations has evolved to encompass a wider role from its previous content limited in creating mass media feeds…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.6% of users find it useful
The Power of Public Relations
Read TextPreview

Extract of sample "The Power of Public Relations"

Download file to see previous pages The roles of corporations have emerged to be criminal and obscene in nature that it becomes difficult to even consider proposing a change in their business conduct and culture.A clear, well-planned policy and public relations approach will rally the audience or the public to support the leader amidst the counter-campaign of opponents, not only political but also corporate in nature. This has become necessary in the US political landscape and mass communication due to the open encroachment of corporate actors in policy-making and informing the public. After all, the majority of the so-called mainstream media are corporate in nature and they tend to support their advertisers despite obvious negative actions they are committing against the majority of the public. In addition, the delineation between freedom and expression and controlled information has been blurred to a point where truth may be difficult to identify (Hall, 2007). To conclude, public relations for a political leader or client may prove difficult if one is on the side for the public good. A need to bargain with major actors becomes necessary to strike a balance and make the opposite side understand the importance of sustainability even in corporate dealings. Where a balance may be bargained, the problem will be on safeguarding an equitable implementation of policy. All these encompass the work of the public relations practitioner and should be considered carefully in their PR packages especially for politicians. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Power of Public Relations Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/business/1416702-assess-the-power-of-public-relations
(The Power of Public Relations Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/business/1416702-assess-the-power-of-public-relations.
“The Power of Public Relations Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1416702-assess-the-power-of-public-relations.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Power of Public Relations

Public Relations

...: Vanguard Publishing. Sellnow, T. et al. 2010. Effective Crisis Communication: Moving From Crisis to Opportunity. London: SAGE. Silvia, T. & Anzur, T. 2011. Power Performance. New Jersey: John Wiley & Sons. Smith, R. 2011. Strategic Planning for Public Relations. Oxford: Taylor & Francis. Wimmer, E. 2011. Motoring the Future: VW and Toyota Vying for Pole Position. New York: Palgrave Macmillan. Zaremba, A. 2010. Crisis Communication: Theory and Practice. New York: M.E. Sharpe.... Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and...
7 Pages(1750 words)Essay

Public relations

...provides the following definition of PR: “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics” (Baines, Egan & Jefkins 7). While PR essentially promotes understanding between corporations and public, we’d better neither idealise nor condemn it in white-and-black terms. Saying that public relations are capable of serving public good and responding to public interest does not mean this is going to be the priority for many practitioners unless certain measures are taken. One should remember that public relations are inseparable...
10 Pages(2500 words)Essay

Public Relations

...to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were taking to solve the problem. That is in part what got them through the mess intact. What was accomplished in the communication?...
3 Pages(750 words)Essay

Public Relations

...? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations’ win public trust and become positive and ethical role models (Marshall, 2002). PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising,...
4 Pages(1000 words)Essay

Public Relations

...In the highly competitive environment of business, public relation is a vital tool that facilitates consistent, accurate and the right message to be communicated to the audience, to investors as well as customers. It addresses the issues that affects the performance of the company and significantly impacts its credibility amongst the various stakeholders. Thus, Johnson & Johnson’s public relation campaign was not only designed to project a credible image of honesty and responsible behavior but it was also used as means to assure the public that it would not buckle under pressure from the vested interests. The company was faced with the major crisis when...
3 Pages(750 words)Research Paper

Public Relations

...Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising” (Marketing Communications par. 1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public” (Public...
1 Pages(250 words)Essay

Public Relations

...Public Relations Inserts His/Her Inserts Grade Inserts 5 October Each individual has one’s biased interpretation upon receiving new and unknown incoming messages. The components are necessary parts that will increase clarity of the media message. The characteristics are important in terms of ensuring the original message is received in its unadulterated period. The public relations perspective variables must be incorporated to ensure smooth transition and delivery of the message to the intended users without changing the original message. Understandably, the various media channels have identifying characteristics. First, the message has to be appropriate. Next,...
1 Pages(250 words)Essay

Public Relations

...for the time they spared to talk to me and left. 2 Evaluation of public relations programs is instrumental in determining the effectiveness of the programs that an organisation has set. Stated objectives will enable the public relations officers and workers of an organisation to know how they will communicate the desired message to the public effectively. The stated objectives set the standards that will guide people in an organisation on how to relate to the public and customers of the organisation. The standards are instrumental since people will ensure that they live up to the rules of dealing with the...
1 Pages(250 words)Essay

Public Relations

...Public Relation: Telethon Key Target Publics Telethon is a registered charitable trust that is committed to raising funds for ameliorating the lives of children and young people, primarily in Western Australia. Telethon was founded in 1968 and has, since inception, raised more than $103 million. These funds are used to provide financial assistance to other charitable organizations, childrens hospitals and research institutions. The trust affects and is affected by numerous stakeholders. Using the ‘Linkage Concept’ as given by Grunig and Hunt (1984), the various publics of Telethon have been enumerated below. Enabling linkages: The board of trustees, small team of...
3 Pages(750 words)Essay

Public Relations

...Public Relations al Affiliation) Generally, the case studies deal with how a product’s perception can influence its sale and growth. Regardless of the quality, product perception (Alan Louis Hospital and the Pedophile book) can determine whether the product is deemed valuable or invaluable by the general public. Therefore, there is need to brand a product successfully in order to attract new customers and ensure the loyalty of existing customers. According to Sandhya et al., in both case studies, the products’ brand image is responsible for its position. For instance, the Pedophile book was removed from the list of available books due to public perception, influenced by...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Power of Public Relations for FREE!

Contact Us