StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Analysis of Wal-Mart Company - Case Study Example

Comments (0) Cite this document
Summary
"Analysis of Wal-Mart Company" paper reviews the history of the company, company’s products and services along with vision statement and purpose. The first Wal-Mart store was opened in 1962 in a market that already had several large discount chains such as King’s, Korvette’s, Woolco, Zayre etc.  …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.9% of users find it useful
Analysis of Wal-Mart Company
Read TextPreview

Extract of sample "Analysis of Wal-Mart Company"

Download file to see previous pages Sam Walton’s key growth strategy for Wal-Mart was to open stores in isolated rural areas and small towns typically with populations of 5,000 to 25,000 that all the other major discount chains were ignoring and provide them with goods and services at competitive prices. This way Wal-Mart was able to tap into the market segment that previously had to drive up to four hours away to the cities to do their shopping. However, this preference for rural areas meant that Wal-Mart had to endure a more costly distribution channel than its competitors. To mitigate this weakness, Sam Walton took the company public in 1972 to raise the capital required for Wal-Mart to build its own warehouses to serve its “boondocks” stores (Bradley & Ghemawat, 2002) and thus lower its cost of goods sold.

In the 80s Wal-Mart finally came of age. It opened its now phenomenal Sam’s Club members-warehouse store in 1983, its first Supercenter in 1988, and by the end of that decade, it had revenues in excess of US $26 billion from 1,402 Wal-Mart stores and 123 Sam’s Clubs (“Walmartstores.com: History,” 2011).

Presently, Wal-Mart operates in three business segments: Wal-Mart and Sam’s Club in the United States, and Wal-Mart International in 14 countries and Puerto Rico. Its retail stores are organized under 53 different banners across the world. It has a workforce of 2.1 million associates worldwide who serve customers and members more than 200 million times per week. In the fiscal year 2010, the company achieved sales of US $405 billion (“Walmartstores.com: About Us,” 2011).

Wal-Mart U.S. is a one-stop-shop. It has divided its business into six strategic merchandise units across its various store formats namely: grocery, entertainment, hardlines, apparel, health and wellness, and home merchandise. Within these merchandise units, there is an array of products and services to be found. In addition to that, Wal-Mart U.S. segment also offers financial services and products, markets lines of merchandise under its private-label store brands – such as Parent’s Choice, Great Value, No Boundaries, etc. – and also markets lines of merchandise under licensed brands such as Disney, Black & Decker, Just My Size, etc. (“Wal Mart Stores Inc (WMT.N) Company Profile | Reuters.com,” 2011). Sam’s Club also offers its members a collection of products and services online at www.samsclub.com.
Company’s vision statement and purpose
Wal-Mart has continued to embody within its corporate culture the vision of its founder, Sam Walton, who came up with the organization’s purpose:

“If we work together, we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”(Farfan, n.d.).

This belief has been ingrained into the organization through unique sets of best practices that are carried out daily within Wal-Mart. For example, managers are encouraged to be open and accessible to all employees through the open door policy, questions from anyone – supplier, customer or employee – need to be answered on the same day (the sundown rule), and associates must make eye contact, greet and offer help to customers who come within a ten feet radius (the 10-foot rule).

The open-door policy makes Wal-Mart’s associates feel appreciated and thus increases their commitment to better customer service. The sundown rule ensures that there is a quick turnaround of solutions to solve any issue that arises, which goes a long way in increasing the effectiveness of processes and heightened customer satisfaction. The 10-foot rule makes the shopping experience at Wal-Mart memorable to their customers and as such enhances customer retention which is many times cheaper than acquiring new customers.  ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Executive Summary- Wal-Mart Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Retrieved from https://studentshare.org/business/1409172-executive-summary-wal-mart
(Executive Summary- Wal-Mart Essay Example | Topics and Well Written Essays - 1500 Words)
https://studentshare.org/business/1409172-executive-summary-wal-mart.
“Executive Summary- Wal-Mart Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/business/1409172-executive-summary-wal-mart.
  • Cited: 3 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Analysis of Wal-Mart Company

Wal-Mart Corporation: Company Analysis

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Wal-Mart: Company Analysis Executive Summary The process of organizational assessment benefits a business concern to identify its strengths and weaknesses and thereby improve its operational efficiency. An organizational assessment is mainly performed to point out any issue/issues that can have potential impact on the firm’s operational performance. This report will present ideas obtained from the organizational assessment of Walmart. The study indicates that the organization has further growth potential regardless of the current global financial crisis. The company’s stock prices indicate an upward growth trend and this situation would attract new investors. From this assessment...
11 Pages(2750 words)Term Paper

Case study analysis (Wal*mart)

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Wal-Mart - Case Study - Number and Number Number of Words: 3,285 Q How attractive was the discount retailing industry in the USA when Wal-Mart first began operations in the 1950s. In 1950s, Wal-Mart started its grocery retailing business in rural and small towns particularly in Arkansas, Rogers, and Walton (Scholasticus, 2011; Gross, 1997, pp. 269 – 272). Since the establishment of small retail store outlets in isolated areas made it easier on the part of Wal-Mart’s target consumers to purchase consumer products without having the need to travel to far-away places, Wal-Mart as a brand has created a positive image which made the company gain the loyalty of its existing consumers...
13 Pages(3250 words)Essay

Wal-Mart

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Essay on Wal-Mart Introduction: The Wal-Mart has shown the art of retailing. The global retail giant came up with the concept of selling mass products in a discounted rate to the customers. The main concept was to sell in high volume with low price so the volume of the profit goes high. However, this paper will try to evaluate the success of Wal-Mart which is indeed the market leader in the retail industry, and it will prove the supremacy of the organization with personal experiences and supportive facts. Personal viewpoints and some observations about Wal-Mart: The base of this argument can be put as the undisputed crowd pulling ability and growing footfalls in Wal-Mart. There are...
3 Pages(750 words)Essay

Wal-Mart analysis

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... International Business (College International Business: Wal-Mart Analysis Wal-Mart Stores, Inc. is an American public multinational corporation headquartered at Bentonville in United States. It is a retailing industry founded by Sam Walton in 1962. The company operates abundant large discount department stores and warehouse stores. Wal-Mart employs the service of 2,100,000 workers so as to meet the interests of its customers across the globe. Previously, it was the world’s largest retail industry and now it ranks at third position. This company is also the largest grocery retailer in United States and deals with diverse ranges of product lines. Wal-Mart mainly operates in 17...
4 Pages(1000 words)Research Paper

Wal-Mart Information Technology Company Analysis

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... head: WAL-MART INFORMATION TECHNOLOGY COMPANY ANALYSIS Wal-Mart Information Technology Company Analysis 0 Introduction Wal-Mart is the world’s largest retailer with over 9,700 stores. Its stores command a market share of 11 percent of the United States retail market. In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas. It has grown over the years to become the largest store in the world. Wal-Mart owes much of its success to the early adoption of an Information Technology as compared to its competitors. The store has continually evolved to adapt to ...
5 Pages(1250 words)Research Paper

Wal-Mart Consumer Analysis

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Wal-Mart Consumer Analysis The Wal-Mart giant retail stores are an economic force and a cultural phenomenon to reckon, with the title of the world’s largest retailer. The retail giant started with a simple and humble philosophy of offering customers the lowest prices from its founder Sam Walton. This has been the foundation of the retail company and the growth propeller. Wal-Mart stores are the dominant retail stores in the United Sates, with an estimated 84% of shoppers visiting the stores in the past year (Lecavalier). Currently, the company is growing further to Europe through the acquisition of Asda Stores. The history of Wal-Mart began a little after 1972 as a rural shopping...
5 Pages(1250 words)Research Paper

Business Analysis of Wal-Mart

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Business Analysis of Wal-Mart AFFILIATION: Table of Contents Table of Contents 2 Business Analysis of Wal-Mart 3 Introduction to Wal-Mart 3 Financial Statements Analysis 3 Competitor Analysis 5 Technological advancements by Wal-Mart 7 Impact of Globalization on Wal-Mart’s Business Strategy 8 Benchmark Analysis 8 References 11 Business Analysis of Wal-Mart Introduction to Wal-Mart Wal-Mart is among the top ranked discount stores in United States of America (USA) and it is also leader of the country’s retail industry (Parker, 2012). The store was the first one to introduce the concept of providing low price goods and services to customers at their convenience by locating its stores...
5 Pages(1250 words)Research Paper

Organization Analysis - Wal-Mart

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Analysis: Wal-Mart Organization Analysis: Wal-Mart The background of the company The organization initiated itsactivities in the year 1962 by opening its first shop at Arkansas. Years later, the organization developed into Wal-Mart stores; opening the first supply center and home administration center at Bentonville. Furthermore, the organization launched the first super center in the year 1988 whilst initiating the first global unit in Mexico in the year 1991 (Lichtenstein, 2006). By the closure of the 20th century, the company had realized prominent international recognition and won numerous business awards. For example, the organization was the “Retailer of the Century,” held a...
8 Pages(2000 words)Essay

Company Research of Wal-Mart

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Research Company Wal-Mart Stores, Inc. Industry in which company competes: Retail industry, particularly Discount Variety Stores Stocksymbol: WMT Exchange where the stock is traded: New York Stock Exchange and Pacific Stock Exchange 52-week high: $50.87 52-week low: $42.31 Average daily volume: 11.4 million Weekly closing price for the last 5 weeks: Week Closing Price ($) 24 April 2006 45.03 01 May 2006 47.25 08 May 2006 46.54 15 May 2006 47.32 22 May 2006 49.65 Source: Yahoo! Finance General information about company: Wal-Mart is the operator or retail stores in two main formats, Wal-Mart Stores and SAM's Club, in different countries. Its Wal-Mart Stores features supercenters, d...
2 Pages(500 words)Essay

Critical Analysis of Contemporary Issues and Future Developments in Marketing of Wal-mart Company

...Analysis of Wal-Mart Company... Analysis of Wal-Mart Company... Analysis of Contemporary Issues and Future Developments in Marketing Introduction Marketing, like other business functions is integral tobusiness management. It is an ever changing field, which remains current by addressing problems that are current to the business environment. Likewise, marketing also prepares companies for future challenges in the world. Given the uncertainties that it faces, marketing does well to create a road map for the future. These aspects of management are best explained through an example. Walmart, the retailing giant is a good example as a case in point. The aspects viz. globalisation, increasing brand awareness, increasing competitiveness, market share...
10 Pages(2500 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Analysis of Wal-Mart Company for FREE!

Contact Us